Practical GDPR Advice for Web Agencies and Small Business
Little Web Giants
JUNE 12, 2018
Analytics does store IP addresses but in an aggregated form. Google Adsense. For the services DoubleClick for Publishers, DoubleClick Ad Exchange, AdMob, and AdSense, Google is an independent data controller. LWG advises either asking users for consent before tracking them with Analytics, or enabling anonymised IP addresses.
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