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The Metaverse: What it is and why it matters for brands

Sprout Social

To put it simply, the metaverse is an all-encompassing term that refers to immersive, hyper-realistic virtual environments where people can interact via personalized avatars. The internet we know and love today—social media, apps, live streams, e-commerce—is known as web2. . — Apollo (@ApolloArtum) June 27, 2022.

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