Remove 2027 Remove Communities Remove Engagement Remove Retail
article thumbnail

Social Commerce: How Social Media Is Changing the Online Shopping Experience

Later

billion by 2027. . Unlike the earlier phases of e-commerce, where users primarily bought products from a website or third-party marketplace, social commerce happens all in one place — allowing businesses to engage with consumers at every touchpoint of the sales funnel. billion right now, and set to reach $604.5 The takeaway?