The Metaverse: What it is and why it matters for brands
Sprout Social
JULY 14, 2022
The metaverse is projected to become an $800 billion market by 2024 and tech giants are already investing millions to make this dream a reality. To put it simply, the metaverse is an all-encompassing term that refers to immersive, hyper-realistic virtual environments where people can interact via personalized avatars. Video calls.
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