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The Metaverse: What it is and why it matters for brands

Sprout Social

These include, but are not limited to, the following: Extended reality (ER) – another umbrella term encompassing virtual reality (VR), augmented reality (AR) and mixed reality (MR). Virtual worlds created by metaverse users (e.g., In 2019, about 10,000 people attended while 15,000 attended in 2020. Decentraland ).

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