2019 Authentication Blog comScore 
Webbiquity SMM
NOVEMBER 8, 2022
Brands integrating social proof into their marketing campaigns boost legitimacy and authenticity in their products and services. ComScore’s case study shows how social proof affects conversions using their landing pages. On one page, Comscore added both their client logos and testimonials; the other showed only the logos.
agora pulse
DECEMBER 17, 2019
The video platform hit one billion downloads worldwide in February 2019 of which nearly 100 million came from the United States and 250 million from India. John Kanell, AKA Preppy Kitchen , is a food blogging dad in LA with 781,000 followers on Instagram and 4,600 fans on TikTok. Get Authentic. Image source. TikTok Stats.
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