15 Lessons That Took Me 15 Years to Learn by Jim Tobin
Ignite Social Media
FEBRUARY 2, 2023
Lesson 3: Reputation is fragile, so plan for mistakes. Chrysler had just launched their Imported from Detroit campaign, had just paid Eminem millions of dollars to drive around Detroit in a Chrysler, was trying to build the reputation of Detroit as quality automakers, and then this tweet came out. There’s this tweet here.
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