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11 Facebook Principles That Will Improve Your Marketing

Rebekah Radice

Atlassian , makers of JIRA (a tool we use daily) and HipChat, nailed this idea. Atlassian’s video shows that they do what they say , use the tools they build, and embody their values. Collaborate With Customers. If you want to understand the needs of your customers, treat them like collaborators. Seems a little crazy.

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article thumbnail

11 Facebook Principles That Will Improve Your Marketing

Rebekah Radice

Atlassian , makers of JIRA (a tool we use daily) and HipChat, nailed this idea. Atlassian’s video shows that they do what they say , use the tools they build, and embody their values. Collaborate With Customers. If you want to understand the needs of your customers, treat them like collaborators. Seems a little crazy.