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2013

Campaign

Communities

2013: The Rise of Customer Service Marketing (and Techipedia’s New Direction)

Techipedia: Tamar Weinberg

JANUARY 30, 2013

My book, The New Community Rules: Marketing on the Social Web , which was published by top tech publisher O’Reilly in 2009, was one of the first books about social media and was translated to German, Italian, Chinese, and Portuguese, becoming a best seller on digital marketing in a number of countries. The collateral was great.

Marketing

Marketing Social Media Company ROI

Why Customer Service is the Future of Social Marketing

Techipedia: Tamar Weinberg

OCTOBER 28, 2014

Without the true community that helped build Digg, it died. Even if your marketing campaign is brilliant, it’s unlikely to get as many eyeballs today as it would have been 6 years ago, even though the number of social media users of today have grown exponentially from the number when social media was just gaining momentum.

Digg

Digg Marketing Social Media Feed

2013: The Rise of Customer Service Marketing (and Techipedia’s New Direction)

Why Customer Service is the Future of Social Marketing

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