How American Express Created a Movement of 2,8 Million People
Mindjumpers
JUNE 8, 2012
When brands work with CSR initiatives, Facebook can work as a hub to gather and connect people around a community. The case recently won the Blue Award, the best possible, at Facebook Studio Award 2012. This is what American Express saw in failure rate of small businesses, which had increased with 40 percent from 2007 to 2010.
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