The Ultimate List of Social Media Definitions You Need to Know
Hootsuite
MARCH 31, 2020
Cost per click (CPC). Cost per click (CPC) is a metric for how much each click costs in a pay-per-click advertising campaign. A lurker is someone who watches a social media feed or belongs to a social media group but does not engage with the content with a like or reply. —M—. See Vanity metric. See Cost per click.
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