The Ultimate List of Social Media Definitions You Need to Know
Hootsuite
MARCH 31, 2020
A lurker is someone who watches a social media feed or belongs to a social media group but does not engage with the content with a like or reply. —M—. Vanity metrics include ego-boosting engagement statistics like comments, shares, and likes. Snap is the company that owns Snapchat, the photo- and video-messaging app launched in 2011.
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