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The Ultimate List of Social Media Definitions You Need to Know

Hootsuite

A lurker is someone who watches a social media feed or belongs to a social media group but does not engage with the content with a like or reply. —M—. Vanity metrics include ego-boosting engagement statistics like comments, shares, and likes. Snap is the company that owns Snapchat, the photo- and video-messaging app launched in 2011.

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