Bravo Dan Gilbert – a PR stunt that worked
Jeff Esposito
JULY 21, 2010
Now with this newfound brand loyalty and a promise of greatness, Gilbert has a great opportunity in front of him if he can expand on the PR goodwill. That said, you make some interesting points about what the club should do with the goodwill and social capital they have built up. The other one doesn't seem to jive for me.
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