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Social Media Marketing Without Brand Awareness Can Kill You.

Techipedia: Tamar Weinberg

Such was the case for this Digg story , which compared multiple web hosting companies and watched as these hosts handled the traffic spikes that resulted from the Digg effect. Note how I bolded a specific term: web hosting. Next time you proceed in a social media marketing campaign, follow some ideas and steps: Know your market.

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The Audacity of Free: The Products and Services Edition

Techipedia: Tamar Weinberg

At the end of the day, contrary to seemingly popular belief, the hosts aren’t the only ones pocketing the money. Yet with social media, there’s a perception that it’s easy to score freebies. I know everyone does it a bit differently… Reply Tamar Weinberg July 29, 2010 at 9:16 am And another amen!

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