why-the-blue-key-campaign-is-turning-me-blue 
Waxing UnLyrical
JUNE 1, 2011
So before we go any further, please know that this post is about a client campaign I’m working on. Second, I think it’s interesting from a “social media campaign in progress&# point of view; think of it as your little SM campaign petri dish. So here I go. A few months ago, I started working with USA for UNHCR.
Waxing UnLyrical
JANUARY 11, 2012
Many of you are familiar with the Blue Key campaign that I’ve been working on since last year for my client, USA for UNHCR. Photo of me and my Blue Key courtesy Razoo. But when the Champions suggested doing this, you didn’t need to ask me twice! Background. Use that to your advantage.
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Waxing UnLyrical
MAY 17, 2018
You have to promise me you won’t share this.”. It would not have mattered to me what she was wearing or whether she had makeup on. We wanted to convince them to approve the funding for such international efforts rather than saying “why does a sick child in Afghanistan pose a threat to me or my constituents?”.
Hootsuite
FEBRUARY 24, 2022
Wondering how to turn a bunch of scattered social media post ideas into a cohesive, powerful cross-platform campaign that leverages the best opportunities of each platform? What is a cross-platform campaign? Cross-platform campaigns are social media campaigns run across multiple platforms. Have a plan.
Waxing UnLyrical
DECEMBER 18, 2012
Upon publication, Katie gave me a signed copy of the book (I still have to get Beth to sign it!), My precious Blue Key campaign is a featured case study. It tells you how a networked nonprofit works , and what you can do to get there… and why measurement is at the center of successful NNs. The second page!
Waxing UnLyrical
JANUARY 28, 2013
I talked about it at What’s Next DC a few years ago, and it’s a tactic I used very successfully in the Blue Key campaign that I worked on for USA for UNHCR , and what really helps to put the “public” back in “public relations.” “When you assume, you make an ass out of you and me.
Hootsuite
JUNE 15, 2023
The key — as with regular social media marketing — is knowing where your ideal candidates spend their time, and being there. The key — as with regular social media marketing — is knowing where your ideal candidates spend their time, and being there. Using social media for hiring — a.k.a. So where are the best candidates?
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