Convince & Convert

DECEMBER 15, 2023

User behavior is changing, and studies show that around 31% of consumers use social media channels to find answers to their queries. If you’re growing your business and footprint online, this is the best time to understand social media SEO. What is social media SEO? Tim Hanson is doing the same.

SEO 154

SEO Social Media Strategy Hashtag 154

Social Media Strategies Summit

OCTOBER 7, 2022

Social media marketing is tough. The seemingly simple processes of planning and posting content are the biggest challenges. Indeed, one in eight social media marketers at small businesses say they struggle to post content consistently, while one in nine find it hard to create the content they need. Image source.

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Template Templates Content Small Business 223

Social Media Strategies Summit

FEBRUARY 1, 2024

Social media is a cut-throat world. But it’s not all bad news because those same rivals can be a major source of inspiration for your own social media strategy, helping you identify new opportunities and close gaps in your content calendar. Read on to learn how to run an effective social media competitive analysis.

Analysis 184

Analysis Social Media How To Hashtag 184

Webbiquity SMM

FEBRUARY 16, 2021

The days when Twitter or LinkedIn were the only social media networks for B2B business promotion are long gone. The Social Media Marketing Industry Report says that B2B marketers see potential in using Instagram for B2B promotion. 75% of B2B buyers use social media to discover new products and services.

B2B 259

B2B Examples Company Instagram 259

Sprout Social

FEBRUARY 8, 2024

By visualizing opportunities, businesses can make strategic decisions when launching a new product/service or new social media marketing strategy. Competitor mapping is the process of identifying competitors and analyzing their market position to visualize the overall competitive landscape.

Comparison 110

Comparison Analysis How To Sentiment 110

Hootsuite

FEBRUARY 15, 2024

Why did the social media marketer bring a headlamp to work? Because they’re about to shed some light on 16 social media video tips! This blog shares some bright ideas and social video best practices you can use to light up your feed. We’ll illuminate the world of social media video content in a flash.

Video 106

Video Social Media Tips HootSuite 106

The Realtime Report

AUGUST 28, 2020

There are many routes to becoming an affiliate, but most are online focused and involve setting up a website or using social media channels to promote the product or service. Use Visuals. In 2020, you need to be using visuals, otherwise, you could miss out on those valuable sign ups. Use Social Media. Get Started.

Affiliate marketing 218

Affiliate marketing Comparison How To Newsletter 218

agora pulse

MAY 5, 2020

Need to post something to your social media channels but don’t know what? Consider these popular types of social media posts to get your creativity flowing. Maintaining a social media editorial calendar can be exhausting. Therefore, asking questions on social media is such a good idea. Visual Quotes.

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Types Social Media Meme How To 214

agora pulse

JANUARY 12, 2021

Bonus Material: Free Social Content Calendar. Want more ideas for your content marketing? These types of content can help your brainstorming content for your social media channels. Today’s consumers are constantly moving through online social media feeds. So, content diversification is a must.

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Types Content Comparison Screencast 162

Buffer Social

OCTOBER 23, 2023

Optimize the text in your video and on your channel for SEO Search engine optimization isn't just for blogs and websites; it's crucial for YouTube Shorts as well. It helps the YouTube search engine effectively to categorize your content and make it more discoverable. Enhance the storytelling with visual and auditory elements.

YouTube 113

YouTube Tips Collaboration Trends 113

Hootsuite

MAY 1, 2023

Are you looking to create a more efficient social media workflow? Social media managers have a tough gig, often juggling multiple accounts , managing complex campaigns, and collaborating with stakeholders. Let’s take a look at the top 7 tips to create an effective social media workflow. What is a social media workflow?

Template 134

Template Templates Social Media Tips 134

Sprout Social

APRIL 25, 2024

There are social media templates available for virtually any task you can think of—from content production to reporting to team onboarding. Consider this: When you spend an hour formatting a spreadsheet, you’re losing an hour that you could have spent on your social media marketing strategy.

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Template Templates Social Media RFP 79

Ignite Social Media

AUGUST 30, 2022

Are you looking to take your social media marketing strategy up a notch? Social media marketing is one of the most important aspects of a business, and it can be difficult to create and constantly refine an effective strategy. Whether you are a brand, creator, or social media marketer, there are key steps you need to take into account.

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Class Social Media Strategy Marketing 148

Sprout Social

MARCH 7, 2024

Alternatively, you can use competitive monitoring and social listening to learn what other companies your audience is interested in. A social analytics tool like Sprout Social helps you conduct market research on social channels using advanced social media listening.

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Analysis Report Examples Tools 94

Hootsuite

SEPTEMBER 23, 2022

Writing for social media is not an easy job. . Great content can help you start inspiring conversations, build engaged communities, create buzz around your brand, and even directly influence sales. Keep reading for expert tips and tools that will help you become a more confident and effective social media writer in no time.

Social Media 145

Social Media Tools Tips HootSuite 145

Ignite Social Media

JUNE 17, 2021

So, you want to create successful social media content? Social isn’t the place to take your brand’s 15 second TV spot and post it on Instagram, but too often, it happens. Does that mean every piece of content that’s published on your brand’s social channels is created only for social? Not exactly.

Social Media 176

Social Media Content Guidelines Library 176

Koka Sexton

JANUARY 2, 2023

If you are looking to gain a wider reach and increased visibility to a larger audience, leveraging social media can be a great tool. Social media gives you the opportunity to engage directly with your target audience by creating meaningful and engaging content, driving brand awareness, and increasing sales.

Social Media 98

Social Media Hashtag Microblogging Metrics 98

agora pulse

AUGUST 4, 2020

Is your social media content being overlooked? Maybe your social media design needs a refresh. Check out these tips for captivating social media design that truly converts. Knowing that audiences are using social media has been the impetus brands needed to revitalize their social campaigns—but it comes with a catch.

Social Media 107

Social Media Tips Content Social Media Management 107

Hootsuite

FEBRUARY 9, 2023

As more and more platforms move towards visual content, social media design has become increasingly important. Sure, your content is what really matters, but if your posts are visually unappealing or lack any sort of design consistency, they’re going to be lost in the mix. What is social media design?

Feed 115

Feed Feedly Social Media Tips 115

agora pulse

DECEMBER 23, 2020

Need a good social media marketing book that fuels your learning and your career? Here’s our list of favorite reads for different aspects of social media. To monitor social media algorithm updates, feature rollouts, and new tactics, you probably read blogs or watch explainer videos. This book is for you.

Skills 195

Skills Social Media Marketing Influencer 195

Ignite Social Media

FEBRUARY 16, 2022

As a content creator, it can be challenging to keep up with the newest styles or trends these days. And because it’s important to create relevant content for your audience, timing is everything. So, whether you’re a small agency or a corporation, we could all use a little guidance on the channels’ upcoming success. Newsletter.

Data 170

Data Marketing Trends Newsletter 170

Buffer Social

JANUARY 4, 2024

Picture this: you spend hours working on a piece of content only to direct your sizeable social media audience to it and get a fraction of your typical engagement. It’s why every social media app has text, photo, and video formats with varying levels of focus. This is the gap that zero-click content fills. 

Content 104

Content Platform Social Media Instagram 104

Ignite Social Media

APRIL 7, 2021

How much value do you currently place on your organic content strategy? What was once the sole focus of social media marketing has nearly become an afterthought as businesses allocate more and more of their budgets into social media advertising. Organic Content Best Practices. Organic Reach in 2021. Finally, Instagram.

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Organization Social Media Content Analysis 187

Sprout Social

FEBRUARY 15, 2023

YouTube may not be a new player in the social media game. With the importance and popularity of video only growing on social media, developing a YouTube marketing strategy is worth your while–and then some. Part discovery machine, part social platform, YouTube touts over 2 billion monthly active users. But it’s tried and true.

YouTube 88

YouTube Brands How To Analytics 88

Sprout Social

NOVEMBER 8, 2023

Table of Contents What is customer sentiment analysis? For example, let’s say a video game company drops a new game and monitors social media and gaming forums for player reactions. For example, you might notice complaints on social media about the poor battery life of your tech product.

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Sentiment How To Analysis Review 111

Keyhole.co

JANUARY 22, 2024

No matter how you interact with brands on social media, you must have noticed one similarity — their consistency over every channel they use. So, how do top brands ensure cohesiveness across their social media presence? By following an on-brand and strategic social media style guide diligently.

Social Media 52

Social Media Guidelines How To Hashtag 52

agora pulse

NOVEMBER 26, 2019

Are your content and social media marketing teams having problems working together? Content and social media marketing are two departments whose roles very often overlap … yet most businesses and agencies find setting up an effective collaboration between the teams difficult. Set Up a Collaboration Routine.

Collaboration 138

Collaboration Marketing Team Social Media Management 138

Hootsuite

JANUARY 13, 2022

Chances are you’ll snap a pic and post it on your social profiles. Or maybe you’ve received a fancy new product, and you post an unboxing video to your YouTube channel? Whether you know it or not, both of these examples are user-generated content (UGC). What is user-generated content? Where does UGC content come from?

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UGC Content HootSuite Authentication 145

Ignite Social Media

JUNE 24, 2021

Social media has been a part of our lives for over 20 years. While the networks are constantly changing and new features rolling out, we’re still seeing brands make social media marketing mistakes that are easily avoidable. Publishing Too Much Content. Not Optimizing Content For the Channel.

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Social Media Brands Marketing Influencer 166

Hootsuite

JANUARY 10, 2024

AI marketing software can help draft content, generate SEO-friendly social captions, repurpose a blog post into a video, suggest an ad strategy, and so much more. Ready to step up your social media marketing with a little help from artificial intelligence? AI marketing tools for social media 1. It’s seriously easy.

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Tools HootSuite Price Marketing 99

agora pulse

AUGUST 27, 2020

Here’s a look at how to make an infographic that gets spread far and wide on social media. As the world of social media expands, more companies, bloggers, social media managers, and influencers try to use social media to keep their audience engaged. Include visual flow elements. Establish credibility.

Engagement 182

Engagement Social Media How To Examples 182

Sprout Social

JULY 21, 2022

If you want to improve your social media marketing strategy , you need to know about the different types of social media content and how or where you share that content. And, once you have your content, how do you want to roll it out? Types of social media. Social networking. Social messaging.

Types 145

Types Social Media Microblogging Overview 145

Ignite Social Media

APRIL 15, 2021

In the meantime, our expert strategist at Ignite Social Media has broken down five tactics you can leverage right now to enhance your business strategy on Pinterest. Also, channel specs change all the time (much to our dismay), but it’s important to keep up with these changes. Ensure Content is Inspirational, Attainable, and Positive.

Strategy 203

Strategy Tips Upcoming Mobile 203

Hootsuite

JUNE 14, 2023

Developing a unique, powerful brand voice is the best way to create consistent and compelling content across all channels. Keep reading to find out how to define your unique brand voice and incorporate it into your social media strategy. #1 1 Social Media Tool Create. It’s the linguistic version of a brand’s personality.

Social Media 103

Social Media Brands Guidelines HootSuite 103

Convince & Convert

JULY 14, 2021

How are we supposed to keep creating great content that can be noticed and appreciated on a platform that is full of creativity and artistic ingenuity? As always, it all starts with content. Instagram Content Ideas for Businesses. Instagram is one of those marketing channels that cannot be used without tools.

Instagram 217

Instagram Strategy Marketing Upcoming 217

Hootsuite

DECEMBER 16, 2021

Posting on social media doesn’t have to take you all the time in the world. Cross-posting is fast becoming a go-to tactic by savvy social media marketers to save time and resources when scheduling social posts. Bonus: Read the step-by-step social media strategy guide with pro tips on how to grow your social media presence.

Social Media 145

Social Media HootSuite Instagram Hashtag 145

Oktopost

NOVEMBER 16, 2023

In today’s social media-driven world, information about customer behavior, public sentiment, and user preferences is at the tip of any business’s fingers. But when it comes to social data, it’s not about how much data you have but rather how you leverage it. 75% of B2B buyers use social media to make buying decisions.

Analysis 69

Analysis Data Sentiment Metrics 69