Keyhole.co

OCTOBER 31, 2023

In a time when cosmetic brands barely had enough foundation and concealer tones to match half the skin tones of ‘real people,’ Rihanna’s Fenty Beauty came in like a storm. They offered 40 different shades to match many skin tones. Keeping with the brand’s tone, their content is trendy, youthful, and playful. million.

Social Media 52

Social Media Strategy YouTube Trends 52

Social Media Strategies Summit

JUNE 3, 2021

How do you use social media to learn what your audience is interested in to inform the type of content you share? Host giveaways on your agency’s platform where followers need to like or comment to win. Kathy recommends liking, commenting, and responding to everyone who reaches out on your posts or via direct messages.

Engagement 149

Engagement Communities Video Tourism 149

Social Media Strategies Summit

SEPTEMBER 22, 2023

You never know your luck; you might even find some nice comments.) Starbucks Coffee (@Starbucks) August 24, 2023 Use a social media listening and monitoring tool to look out for — and respond to — the following types of conversations: Negative feedback. Positive comments. Monitor for phrases like “{your brand/product} + worst.”

Strategy 130

Strategy FAQ Guidelines Policies 130

Buffer Social

OCTOBER 23, 2023

The beauty of short-form video is that it allows anyone to become a creator. Shorts also come with their own unique recommendation algorithm that could make your one life-changing video a reality. Speaking of hashtags , remember to use at least three per video.   This is as true for YouTube Shorts as for any other platform.

YouTube 113

YouTube Tips Collaboration Trends 113

Ignite Social Media

MAY 29, 2020

Below are five examples of content types that your brand could easily leverage without compromising your brand’s tone of voice on social media. While Instagram is the place for visually stunning content, TikTok thrives off more disheveled, authentic videos that aren’t over-produced. original sound – mikaylamatthews.

Types 171

Types Brands Content Remix 171

Hootsuite

DECEMBER 13, 2022

Video may be the first thing you focus on when creating content for TikTok, but even the best video isn’t complete without a good caption. While it depends on your For You Page , I’d say most TikTok videos have short captions, usually less than a complete sentence. Like comment and subscribe. Well, several things.

Hashtag 105

Hashtag HootSuite SEO Travel 105

Sprout Social

FEBRUARY 15, 2024

Types of audience engagement There are several different ways audiences can engage with your brand on social media. Comments and replies Similar to reviews and mentions, comments and replies show that your target audience wants to engage in a conversation about you.

Engagement 106

Engagement Tips Loyalty Metrics 106

SocMed Sean

JANUARY 11, 2022

Its success has been fueled by a decidedly simple premise: content creators can share media (usually in the form of videos and photos) and chat with “fans” for a monthly subscription fee. For the practical purpose of monetizing creative work, it is an ideal platform for any type of content. In a word, everything.

Tips 130

Tips Content Aggregator Price 130

Sprout Social

MARCH 20, 2023

At the risk of stating the obvious: Short-form video is a big deal. The fast growth of TikTok has influenced nearly every other social media platform to become short-form video platforms themselves. The short-form video format is here to stay, and worth investing in for the long term. The good news?

Buy 118

Buy Video How To Template 118

Buffer Social

OCTOBER 17, 2023

Whether it’s writing content, designing images, responding to comments, or sending DMs. From today, it knows what social network you’re on, who your audience is, and what tone of voice you’d like. So, we’ve added two extra options to tweak your tone. Buffer’s AI Assistant is not just smart.

Social Media 84

Social Media Hashtag Training Curation 84

Hootsuite

APRIL 19, 2023

We’ve all cringed at a brand’s tone-deaf post or hashtag fail. Ignoring your audience’s messages and comments Unlike many marketing channels, social media is a two-way street. Tuning out of the conversation by ignoring your followers’ messages, comments, or queries is a big no-no.

Social Media 145

Social Media HootSuite How To Reputation 145

Hootsuite

JUNE 2, 2022

To be clear, this is more than just the odd rude comment or a complaint from a customer. What type of behavior can spark a social media crisis? Insensitive or out-of-touch comments , like this poorly received post from Burger King on International Women’s day. Do you maintain a formal tone? What is a social media crisis?

Social Media 145

Social Media Tips HootSuite How To 145

agora pulse

JUNE 11, 2020

They behave differently than when they check out other platforms like Facebook or Twitter , where they browse idly and maybe stumble upon videos. As a result, YouTube users are more engaged and likely to sit down and watch longer videos and more videos in a single sitting. Video titles. Your YouTube video descriptions.

Social Media Management 176

Social Media Management YouTube Social Media Real Estate 176

Hootsuite

JUNE 6, 2023

Get the Instagram collage templates 4 Instagram Reels templates Instagram Reels are an excellent method for promoting your business, but you don’t need to be a video expert to put them together. These 4 templates for Instagram Reels allow you to upload your own creative, and you can edit the text or video length to suit your marketing goals.

Template 89

Template Templates Instagram HootSuite 89

Ignite Social Media

JULY 19, 2023

Automated DMs This feature, called Lasso, allows you to instantly and automatically send DMs to people who use certain hashtags or keywords in comments on your Instagram posts. With the Lasso feature, you can tell your audience to comment with your chosen hashtag and it will automatically reply to them with the link.

Hashtag 78

Hashtag Software Instagram UGC 78

Sprout Social

OCTOBER 16, 2023

Authentic, non promotional posts were ranked as the top content type consumers don’t see enough of from brands on social, according to the Index. For example, the viral video below shows what happens when you’re over 40 and the party goes past 10 pm: Community management is also a large part of their strategy.

Brands 115

Brands How To Authentication Collaboration 115

Sprout Social

OCTOBER 6, 2022

Most marketers undoubtedly want the audience growth and attention that comes from achieving a social media viral video. Video virality is short-lived, and so is the benefit that comes from it. What makes a social media viral video? What do we mean when we say social media viral video? Did a video outrage or surprise you?

Video 129

Video Social Media How To Trends 129

Social Media Strategies Summit

JULY 16, 2022

Go to the signup landing page , enter your email address and password, and type in the verification code sent to your inbox. In keeping with the tone of this article, we’d recommend starting in Simplified Mode. Pangle: Choose this option to advertise on the video ad platform Pangle. Create Your TikTok Ads Account. Image source.

How To 200

How To Template Templates Metrics 200

Hootsuite

MAY 17, 2022

The free resource includes key audience insights, recommended ad types, and tips for success. We can break those 8 stages down into 4 types of content: TOFU, MOFU, BOFU, and… ATFU. Each type of content has specific goals and formats that work best. Bonus: Get the Instagram advertising cheat sheet for 2022. Engagement.

Instagram 119

Instagram How To Loyalty Discount 119

Buffer Social

FEBRUARY 8, 2018

When considering the types of content that Facebook will favor in the News Feed moving forward, it’s important to distinguish between “active” and “passive” interactions. Commenting. The signal at the very top of the new Facebook algorithm in 2018 is comments. More on that later in the post!

Facebook 168

Facebook Feed Feedly Groups 168

agora pulse

FEBRUARY 2, 2021

Further research shows the type of posts Instagram users like to see in their feed. If you have a designer and videographer, this is a huge plus for creating engaging video Stories and rolling GIFs. With Reels, you can record and edit 15-second videos, add sounds and effects, and then share the videos. Instagram Reels.

Instagram 144

Instagram Strategy Guidelines How To 144

Keyhole.co

FEBRUARY 28, 2024

Every content piece follows a definite brand style and an unhinged tone, while still packing a whole lot of entertainment. For example, the above video is quite reactive and creates quite a flicker in the viewer’s mind. The brand regularly engages with audience UGC sharing, Twitter conversations, and replies in their comment sections.

Social Media 105

Social Media Strategy Meme Education 105

Buffer Social

JANUARY 22, 2024

The Gen Z audience, the fastest-growing demographic on the platform according to LinkedIn, is more comfortable with blending personal and professional tones than previous generations.  Tell us in the comments! However, in 2024, Annie-Mai predicts there will be a noticeable shift towards more original and longer video content.

Social Media 101

Social Media Authentication LinkedIn B2B 101

agora pulse

FEBRUARY 6, 2020

For example, increasing post reach can indicate better brand awareness, and more comments can equal engaged followers. For example, encouraging shares can increase reach , and prompting comment threads can boost engagement. On Facebook, video gets almost two-thirds more engagement than image or text posts. Be positive.

Social Media 160

Social Media Marketing Hashtag Instagram 160

Hootsuite

SEPTEMBER 8, 2020

For example, if you’re a smaller brand that focuses on one specific type of topic—say home workouts—you could do just fine having a single YouTube channel that offers videos of workout regiments, fitness tips, and nutritional advice. Different voices/tones. The answer: It depends! RYAN AND SHANE ARE BACK. Better for the brand.

YouTube 143

YouTube Tools Tips How To 143

Social Media Strategies Summit

JANUARY 5, 2022

Moreover, every type and size of business can thrive on Instagram—thanks to its versatility. Make sure to write in a tone that shows off your brand’s personality. Instagram Reels are short, engaging videos that can help bring your brand to life. Here are some awesome Reel ideas to grow your small business: Unboxing videos.

Small Business 202

Small Business Instagram Platform How To 202

Sprout Social

NOVEMBER 8, 2023

When a customer leaves a review, comments on your posts or shares a photo with your product, they’re expressing an emotion—such as joy, frustration or disappointment. For example, let’s say a video game company drops a new game and monitors social media and gaming forums for player reactions.

Sentiment 111

Sentiment How To Analysis Review 111

SocMed Sean

SEPTEMBER 19, 2019

Many of us head for Google for answers and start typing things like: Why is my Instagram engagement dropping off? Maybe you just need to get your crew together and have an engagement party to get those likes, shares, and comments going again. Does it align with the overall communication tone and voice that you use on other channels?

Instagram 210

Instagram Engagement Hashtag Geotagging 210

Hootsuite

AUGUST 15, 2022

It’s no secret that people love short videos — TikTok’s explosive rise to fame and the popularity of Instagram Reels prove that short clips are compelling and effective. Facebook’s version of short-form video showed up a little after the other apps, but don’t sleep on these Reels. But what about Facebook Reels?

Facebook 98

Facebook How To HootSuite Instagram 98

Hootsuite

APRIL 8, 2021

Since the launch of LinkedIn native video in 2017, LinkedIn has proven that it’s more than just a platform for long-form B2B content. In one year, LinkedIn video posts generated more than 300 million impressions on the platform. Impressive engagement stats aside, video marketing has been shown to boost revenue across social platforms.

LinkedIn 145

LinkedIn Video HootSuite Embedding 145

Sprout Social

JUNE 17, 2020

Between 2013 and 2018, the amount of time that people spent watching videos online increased at an average rate of 32% per year. According to the same report , Zenith predicts that the average person will spend 100 minutes a day in 2021 watching videos. We’re not limited to TV-style ads or perfectly polished educational videos.

Video 144

Video Social Media Strategy Film 144

Keyhole.co

JULY 29, 2023

million followers YouTube: 374K subscribers 669 videos They also have several sub accounts that exist as spin offs from their popular drinks. Their photos get several hundred comments and hundreds of shares. Starbucks uploaded 60 plus videos that all got high engagement. followers LinkedIn: 2659357 followers TikTok: 10.3

Campaign 52

Campaign Social Media Strategy Hashtag 52

Social Media Strategies Summit

AUGUST 4, 2020

But the way you design your social media strategy might vary depending on the type of business you have, e.g. business to consumer (B2C) or business to business (B2B). Using media types such as videos, images, memes, and charts can help you provide some visual inspiration for your visitors. You should not heavily rely on text.

B2B 130

B2B Social Media Strategy How To 130

Hootsuite

AUGUST 13, 2020

Social media engagement is the measurement of comments, likes, and shares. Put on your data scientist hat (looks great on you) and jot down your current number of followers, how many comments and shares you’re getting on average per post, or whatever numbers are meaningful to you. Type of content. Followers and audience growth.

Engagement 145

Engagement Social Media How To HootSuite 145

Buffer Social

SEPTEMBER 20, 2017

Step 3: Find your voice and tone. Visual social networks like Pinterest and Instagram require images and videos. Step 3: Find your marketing voice and tone. Your foray into social media will be more focused and more on point if you come up with a voice and tone for your content right off the bat. Step 5: Analyze and test.

Social Media 112

Social Media Strategy How To Marketing 112

Buffer Social

SEPTEMBER 28, 2017

How do you feel when people comment on your social media posts? A comment is or some form of engagement is usually a sign that people love your social media content. 5 creative types of replies you can use. If you have been replying to comments and mentions with a thank you, that’s a great first step.

Authentication 111

Authentication Engagement Social Media How To 111

Hootsuite

JANUARY 18, 2024

Once you know that your marketing is intended for little old ladies in Michigan or tech bros in New Dehli, you’ll understand just what type of tone and topics will resonate best… setting you off on the right path to earning engagement and brand loyalty. Read about social listening here, or watch this video (dealer’s choice!).

Social Media 121

Social Media Tips HootSuite Marketing 121