Social Media Strategery

AUGUST 31, 2019

I have no idea how to use power tools. I have constant anxiety over the fact that I give presentations talking about how success isn’t measured using impressions and likes, yet I find myself building client reports that do exactly that. I’ve sent emails complaining about how bad my client is…to my client. Just ask my wife. So could yours.

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Compete Authentication Study Influencer 77

Social Media Strategery

NOVEMBER 10, 2011

Just once, I’d like to meet some ambitious IT Security professional who says, “you know what, I want to attend this conference so that I can learn how to allow our employees to use these tools AND be safe and secure?” Where are the people who are actually supposed to be using Enterprise tools to do their jobs?

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Conference Meeting Sharepoint Gov 2.0 107

Social Media Strategery

JULY 14, 2011

tools internally, and you’re managing your organization’s Twitter and Facebook pages. Start talking about social media for what it is – a set of tools that people with real professions use to do their jobs. Everything’s going according to plan, right? Eh… not quite.

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Social Media Yammer Skills Flickr 139

Social Media Strategery

JUNE 21, 2009

The primary reason is because social media tools reflect the culture of the organization – they can’t change the culture of the organization by themselves. If you want to change the culture of your organization, social media tools can be a part of the solution. But culture is determined by people, not by tools.

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Social Media Strategery

APRIL 30, 2011

There are always those early adopters (think Twitter users in 2007 , Facebook users in 2004 ), but generally large-scale adoption of new communications tools takes years, often decades (think radio and television) – until now. The tools don’t provide meaningful, updated information. They are poorly implemented and explained.

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Social Media Strategery

NOVEMBER 1, 2010

Clay Shirky has an excellent quote in this short video, where he says, “A revolution doesn’t happen when a society adopts new tools, it happens when a society adopts new behaviors.” How do I get my boss to understand that we can use these tools to find new customers?”. They expected people to just start using this new tool.

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Wiki Organization Social Media Loyalty 110

Social Media Strategery

OCTOBER 31, 2011

There is no reference to the tools that are used to facilitate the communication and collaboration, nor is there a defined set of characteristics that define how a community of practice works or what topics they discuss. Nowhere in the definition above does it mention the words website , wiki, blog, or social network.

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Communities Sharepoint Wiki Collaboration 113

Social Media Strategery

JANUARY 5, 2012

Just like we had to experience erotic novels before scientific journals and LOLCats before sites like Ushahidi , we will also have to accept the fact that your employees will be talking about fantasy football and what they're doing over the holidays before they're going to be ready to use those tools to conduct "real" work.

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Collaboration Wiki Yammer Policies 139

Social Media Strategery

JANUARY 7, 2010

Development Social Media I Started a Blog But No One Cared Fri, Jan 8, 2010 Enterprise 2.0 Image Courtesy of Flickr user cogdogblog As many of you know, here at Booz Allen, we’ve got an internal suite of social media tools available on our Intranet – hello.bah.com. why isn’t anyone asking questions? link] eppie w.

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Gov 2.0 Social Media Wiki Collaboration 125

Social Media Strategery

JUNE 25, 2010

tools, or with my clients. ″ and just started telling people that you “have some ideas for improving our Intranet that will make our employees want to log on at night to see what they missed and spend their own time writing code to improve it,&# getting buy-in for these tools would be a no-brainer. The Whole. :

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Gov 2.0 Web 2.0 Wiki Committee 92

Social Media Strategery

MAY 6, 2010

Fri, May 7, 2010 Government 2.0 , Social Media I’ve been in many meetings with senior executives where the topic has turned to social media, and sooner or later, THE question comes up - “So, explain to me again why we should be playing around with [insert your social media tool of choice here]? htttp://www.scarf8.net The Whole. :

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Gov 2.0 Organization Social Media Forums 72

Social Media Strategery

FEBRUARY 23, 2009

deployments are about changing a culture and not about implementing a new tool, but it’s another thing entirely to actually do it. tools like blogs, social networking, wikis, etc. tools like blogs, social networking, wikis, etc. isn’t a set of tools, it’s a mindset. Technology? Innovation?

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Gov 2.0 Wiki Web 2.0 Course 84

Social Media Strategery

AUGUST 18, 2010

Also, we need more vendors to partner with institutions to bring these tools into the classroom. At Radian6, we experimented in the Spring semester with allowing a select number of undergraduate classes and graduate students access to the monitoring tool for a period of 30 days. The feedback was awesome. Lauren Vargas Sr. The Whole. :

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Education Social Media Gov 2.0 Class 135

Social Media Strategery

APRIL 26, 2009

While the tools and the technology can and always will change, the fundamental challenges of changing the culture of the government remain eerily similar. tools are different because they are “powerful&# (thereby implying that previous tools were not). Government 2.0 circa 1995) Government 2.0

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Social Media Strategery

OCTOBER 17, 2009

Sites that are supposed to show data flow in fact are partial and ideological — so often it’s extreme leftists merely baking their ideologies into these tools and celebrating themselves and their consulting. link] sradick Thanks for that link Tad! link] Getting Past the Honeymoon of Gov 2.0 « FollowYourGov [.]

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Gov 2.0 Sharepoint Web 2.0 Conference 94

Social Media Strategery

NOVEMBER 20, 2009

&# Their response ranged from the dismissive – “why would we have a class on learning to Twitter – only old people use it anyway?&# – to the inquisitive – “it’d be great if we could learn more about how these tools are being used by companies so we’d know before we got hired.&#

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Education Gov 2.0 Class Web 2.0 88

Social Media Strategery

MARCH 1, 2010

When students see their professor using social media tools as part of the normal day-to-day way of doing things, it makes the students look at these tools not as “cool new things,&# but a normal part of doing business. When email first came into vogue, how did students learn how to use it? link] sradick Thanks Kris!

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Gov 2.0 Social Media Class Wiki 91

Social Media Strategery

JULY 21, 2009

Sure, there will always be a need to call in the “experts&# – the people who live and breathe this stuff – but for the most part, every communications professional needs to understand social media and its place in the overall mix of communications strategies and tools. link] Jonathan Rick Couldn’t agree more, Steve.

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Gov 2.0 Social Media Press Release Web 2.0 109

Social Media Strategery

DECEMBER 22, 2008

This is where I often tell my clients to take a step back from the tools of social media and focus more on the processes of social media. And even if your organization is ready for the tools, it may very well not be ready for what those tools will bring. I’m one of the leads for our social media/Government 2.0

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Gov 2.0 Social Media Wiki Web 2.0 62

Social Media Strategery

FEBRUARY 18, 2010

Use the Social Media tools within the organization to serve the Clients, not use the Social Media tools to serve the Clients. Use the Social Media tools within the organization to serve the Clients, not use the Social Media tools to serve the Clients. Dear IT Guy, Can You Actually Use the Tool You’re Creating?

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Gov 2.0 Social Media Web 2.0 Wiki 125

Social Media Strategery

MAY 2, 2009

is that he concentrates not on the tools themselves, but on being helpful, on customer service. isn’t about the tools. is that he concentrates not on the tools themselves, but on being helpful, on customer service. Dear IT Guy, Can You Actually Use the Tool You’re Creating? He realizes that Government 2.0

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Gov 2.0 Twitter Web 2.0 Wiki 85

Social Media Strategery

MARCH 23, 2012

All the bells and whistles and new features are great, but don't get distracted by the latest tools. Don't become a social media ninja – use social media to become a better… – Social media technology offers tremendous tools for PR pros, and yes, I think we all need to be aware of their impact on our industry.

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Team Buy Handbook Social Media 113

Social Media Strategery

FEBRUARY 1, 2009

Here are the three key messages I find myself telling my senior executive clients regardless of what tools I’m showing them. Social media isn’t about the tools – it’s about what the tools enable. The tools that you want to use are dependent on what you want to accomplish. Social media cannot exist in a vacuum.

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Gov 2.0 Social Media Web 2.0 How To 56

Social Media Strategery

APRIL 27, 2010

Focus on using Social Media as a tool to increase Government Capability to provide service, not as THE Means to provide service. Dear IT Guy, Can You Actually Use the Tool You’re Creating? Development professional development prsa public relations public sector scary smcedu social media sports tools Twitter web 2.0

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Gov 2.0 Social Media Web 2.0 Statistics 126

Social Media Strategery

OCTOBER 12, 2008

They tend to be older (have to learn these tools as opposed to having grown up with them), have longer tenure (are more set in their ways and resistant to change), and are motivated by different things (innovation is rarely on their performance assessments). So the manner of use of tools becomes extremely important.

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Gov 2.0 Wiki Policies Consultant 76

Social Media Strategery

JANUARY 6, 2014

We use tools like Sysomos and Radian6 to track millions of social media posts. What scared me as I read this article is that I see marketing and PR taking the exact same road. Quantitative analysis of big data is thoroughly disrupting our industry – everything we do now can be measured, analyzed and optimized.

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Sysomos Radian6 Data Analysis 134

Social Media Strategery

SEPTEMBER 2, 2009

isn’t about the tools, but what those tools enable – it’s about more than just creating a blog and engaging in dialogue with the public, it’s about more than just creating a wiki that’s open to multiple government agencies, and it’s about more than just making data accessible to the public.

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Gov 2.0 Wiki Web 2.0 Committee 77

Social Media Strategery

JANUARY 5, 2011

I will instead help them integrate these tools into their strategies where it makes sense. I will finally come to the realization that for all the hype I help spread about Twitter, it’s still only used by less than 10% of the U.S. population.

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Social Media Analysis Engineering Twitter 131

Social Media Strategery

NOVEMBER 2, 2008

They issued memos to their users telling them that this collaborative tool that they’ve all been clamoring for is now available. What collaborative tools, if any, do they already use? The answers to these types of questions will help inform what tools will help you achieve your goals. They created links to user guides.

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Gov 2.0 Wiki Social Media Yammer 63

Social Media Strategery

MARCH 2, 2009

When talking with a middle manager or project manager, I’ll typically start by focusing on the tools themselves, rather than on the overarching strategies, like I would do with senior leadership. Show them how the tools can help them save time. Dear IT Guy, Can You Actually Use the Tool You’re Creating? The Whole. :

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Gov 2.0 Social Media Insurance Wiki 72

Social Media Strategery

MAY 12, 2010

It afforded our leadership a time and place to sit and connect the dots regarding how they could harness these tools for existing and future issues. Dear IT Guy, Can You Actually Use the Tool You’re Creating? So what is the way ahead? The program has been a resounding success. The Whole. : Discount Timberland uk: cool.nice post.

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Gov 2.0 Web 2.0 Wiki Sports 101

Social Media Strategery

MARCH 8, 2011

When someone in the communications industry refers to a “ community manager ,&# they are usually referring to someone that can manage the online relationships for a particular brand, using tools like Facebook, Twitter, and blogs. With the growing ubiquity of Enterprise 2.0

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Communities Wiki Yammer Forums 137

Social Media Strategery

JUNE 17, 2010

Self-discipline is needed – All the technical tools in the world won’t help you if you don’t have the self-discipline to turn off Twitter every once in a while. Dear IT Guy, Can You Actually Use the Tool You’re Creating? The only difference now is that the gatekeepers (book publishers, TV producers, etc.)

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Gov 2.0 Social Media Web 2.0 Wiki 125

Social Media Strategery

APRIL 1, 2013

Brands have all these tools at their disposal to tap into the hearts and minds of their most important stakeholders – their customers – and yet most let that power waste away with pictures of cats and Call Me Maybe videos. .” What kinds of conversations is your brand having with its customers?

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Conversation Collaboration Study Discount 132

Social Media Strategery

OCTOBER 19, 2008

Social media as an industry is changing rapidly – new tools, new resources, and new methods are always emerging. The best that you can hope for is to build a solid fundamental knowledge of the principles of social media and use the tools and relationships that you’ve built to stay on top of the latest trends.

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Gov 2.0 Organization Social Media Transportation 69

Social Media Strategery

JUNE 7, 2009

Dear IT Guy, Can You Actually Use the Tool You’re Creating? Development professional development prsa public relations public sector scary smcedu social media sports tools Twitter web 2.0 Development professional development prsa public relations public sector scary smcedu social media sports tools Twitter web 2.0

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Gov 2.0 Web 2.0 Committee Proposal 98

Social Media Strategery

JANUARY 10, 2009

Truth be told – there are going to be mistakes like this that will be made while our government learns how to effectively use these tools. Truth be told – there are going to be mistakes like this that will be made while our government learns how to effectively use these tools. It’s scary. It’s scary.

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Social Media Gov 2.0 Wiki Web 2.0 119