Social Media Strategies Summit

FEBRUARY 8, 2023

We were lucky to have Moriah Walker , Social Media Manager at UNC Charlotte, give us her un-Googleable tips for social media in the world of higher education at our annual summit. You might have a small team, serious time constraints, and dozens of accounts to manage. Make up for lack of quality imagery: Can’t find a suitable stock image?

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Social Media Google Tips Template 200

agora pulse

FEBRUARY 25, 2021

Building a social media community? If you’re looking for ways to create a thriving online community, check out the following tips. We recently interviewed the co-owners and co-founders of Simply Social Media , Amy Tischler and Caitlin Jenkins, to ask them about building online communities. DM for collabs!”.

Communities 113

Communities Social Media Tips Energy 113

Pam Moore

JULY 5, 2017

Unfortunately many marketers stay far away from analytics data and measurement as they think it's too complicated. The truth is that understanding analytics measurement systems doesn't require a math or analytics degree. How to use Google analytics to help measure the achievement of your goals. What content your audience likes?

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Analytics Google Metrics ROI 167

Hootsuite

MAY 1, 2023

Let’s take a look at the top 7 tips to create an effective social media workflow. This includes tasks like drafting posts, scheduling them to post at specific times, approving content before sharing it with your followers, and measuring performance by analyzing the results. Revisions: Copyediting and reworking based on feedback.

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Template Templates Social Media Tips 134

Ignite Social Media

AUGUST 30, 2022

Social media marketing goals should be SMART — Specific, Measurable, Attainable, Relevant, and Time-bound. Build a measurement strategy. Social media marketing can be difficult to measure. By having a clear measurement strategy in place, you can track your progress and see what’s working — and what’s not.

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Class Social Media Strategy Marketing 91

Hootsuite

JANUARY 18, 2024

Social media marketing for beginners: 10 tips Understand your audience Whatever kind of business you operate, you need to know your target audience inside and out to succeed. Are you interested in driving traffic to your ecommerce site, building engagement , or fostering community ? More than 4.95 billion people are social media users.

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Social Media Tips HootSuite Marketing 121

Waxing UnLyrical

AUGUST 1, 2019

A high-profile accident, product recall or allegations of illegal activity can cause profound, lasting damage to a company’s good standing in the community. Getting in front of the story is necessary, but so is showing restraint and carefully measuring your words. Top Tips For Handling A PR Crisis from News Exposure.

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Tips Reputation Analysis Consultant 160

Social Media Strategies Summit

FEBRUARY 9, 2023

Performance measurement: “We really wanted to look at engagement as our top priority in terms of reactions, shares, who are the actual people interacting with our social media content. “So Mike explains how this looked for the Office of Nuclear Energy: Goal-setting: “It was really raising awareness about the benefits of nuclear energy.

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Social Media Energy How To Tweetdeck 200

Hootsuite

NOVEMBER 28, 2023

We’ll also share tips and examples to help you get started. Bonus: Read the step-by-step social media strategy guide with pro tips on how to grow your social media presence. After all, posting valuable content is more likely to gain you a follower, earn engagement, improve brand sentiment, and build a community.

Content 97

Content HootSuite Sentiment Metrics 97

agora pulse

FEBRUARY 10, 2021

We’ve got tips to transform your social presence for the better … without going broke. For example, the channels of a brand might look like this: Facebook: Tips, competitions, special offers, and product launches. Want to build a strong social media presence or strengthen your existing one? Here are some takeaways.

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Organization Social Media UGC How To 207

Hootsuite

JULY 6, 2022

The closest thing we’ll get to a statement on shadowbans comes from TikTok’s own site : “We will temporarily or permanently ban accounts and/or users that are involved in severe or repeated on-platform violations [of our Community Guidelines].”. These are some of the most prominent: You violate TikTok’s Community Guidelines.

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Guidelines HootSuite Communities Analytics 129

yMarketingMatters

JUNE 20, 2014

There are many business owners running small-to-medium sized businesses who are still hesitant to invest in and start social media marketing because they are not sure how to measure and prove social media ROI – Return on Investment. Community Growth & Sustainability. Community Growth & Sustainability. Referrals.

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Small Business Social Media How To ROI 263

Sprout Social

JANUARY 24, 2024

How to use hashtags on LinkedIn How to find and follow new hashtags on LinkedIn Tips for optimizing your hashtags on LinkedIn The most popular LinkedIn hashtags in 2023 What are LinkedIn hashtags? Find and click on Hashtags under the Community tab and then add up to three hashtags by tapping + Add a hashtag.

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Hashtag LinkedIn Trends Analytics 115

Social Media Strategies Summit

JULY 14, 2022

Through our case study and simple-to-follow tips, we will show you how to build a network of Advocates to create real business impact regardless of budget size or how advanced your marketing strategies are. Leveraging your community of students or employees can be very powerful! What do you love about your job?

Education 204

Education Case Study Overview Upcoming 204

Hootsuite

JUNE 28, 2023

No tricks or boring tips—just simple, easy-to-follow instructions that really work. Dark social sources often can’t be measured because they’re private, like an email, or because analytics software can’t accurately categorize them — either because the source is hidden, or the link doesn’t have UTM parameters. .) #1

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HootSuite URL Analytics Forums 120

Keyhole.co

APRIL 3, 2024

Twitter communities Join the Twitter Community. X is all about making connections, and what better way to do that than through Twitter Communities? For instance, if you’re in the footwear business, why not create a community for sneaker lovers? So, let’s jump in and explore what makes Twitter tick for businesses.

Strategy 52

Strategy Twitter Tips Marketing 52

Sprout Social

OCTOBER 18, 2023

One computer software company uses Sprout Listening to measure sentiment around their brand and products ahead of rebranding. Measuring sentiment can also help brands establish an overall baseline to answer the question, “how do people feel about us, and has that changed?” Doing so can build community and brand awareness.

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Examples Social Media Sentiment Influencer 123

Hootsuite

JUNE 29, 2023

No tricks or boring tips—just simple, easy-to-follow instructions that really work. Brand awareness is a measure of how well people recognize your brand, including how “aware” they are that your product or business exists at all. (And if you have no reputation? Well, you probably need to brush up on your social SEO.) Here’s how.

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Reputation Strategy Brands HootSuite 106

ProBlogger

JANUARY 17, 2024

The post The Importance of Building Community on Your Blog appeared first on ProBlogger. Today’s principle in our series on successful blogging is all about building community on your blog. 3 hours later my view of how community could be developed online was completely changed. Was it true community?

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Communities Forums Sites Tips 44

Social Media Strategies Summit

NOVEMBER 18, 2020

Out of the 2000 marketers surveyed, most said they have no clue how to define, measure, or report social media ROI. Now that I’ve sorted out common misconceptions about social media ROI, it’s time to discuss ROI growth-hacking tips. Below, I’ve discussed some of the most practical and proven tips to increase your social media ROI.

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ROI Social Media UGC Discount 246

Pam Moore

MARCH 9, 2020

Even worse, most of them don't know how to measure results. Many don't know the most basic analytics of their blog or website traffic, conversion funnels or social media community engagement. Are you ready for real, impactful and measurable business results? 10 Tips to Become a Social Media and Digital Marketing Rebel.

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ROI Strategy How To Marketing 78

Keyhole.co

JANUARY 4, 2022

11 Powerful tips to grow your business using LinkedIn. Tip – Think of your target audience as you build the page. Tip: Use the LinkedIn News feature to find out new content ideas or join trending conversations. #3. When used correctly, LinkedIn can be an effective marketing channel for B2B and B2C companies. There are 2.9

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LinkedIn How To Marketing Newsletter 130

Keyhole.co

FEBRUARY 3, 2024

Share of voice, also known as SOV, is a unit of measurement to find out how much authority you have when it comes to industry discussions. If you were to visualize it, it might look something like the market share graphic below: ( Image Source ) Why is measuring share of voice important? And that’s just the tip of the iceberg.

Social Media 59

Social Media How To Metrics Sentiment 59

Hootsuite

SEPTEMBER 2, 2021

Bonus: Read the step-by-step social media strategy guide with pro tips on how to grow your social media presence. Follow these three tips to build your own criteria that will help you evaluate any new social media platform, no matter what it is or how it works. How to choose the best types of social media for your business.

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Types Social Media Statistics HootSuite 145

Hootsuite

NOVEMBER 28, 2022

In short, an engaged community leads to better sales outcomes. There’s nothing more convincing than a friend’s endorsement — especially on social media. That’s why a social media advocacy program is the best way to show the benefits of your products instead of telling your customers why they should care.

Social Media 122

Social Media UGC How To HootSuite 122

Keyhole.co

JANUARY 19, 2024

Niche communities As TikTok continues to gain popularity, niche communities are emerging, bringing together users with similar interests and shared experiences. These communities have allowed people to connect with like-minded individuals, share knowledge, and create content specific to their interests.

Trends 59

Trends Hashtag Fashion Energy 59

Keyhole.co

FEBRUARY 8, 2024

Top 8 influencer marketing metrics to measure in 2024 Once you’ve set your business goals for 2024, your influencer marketing metrics should also focus on achieving those goals. Brand awareness While sales remain important, building a loyal community will take ‌center stage in influencer marketing in 2024.

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Metrics Influencer Sentiment ROI 52

Later

JUNE 3, 2021

Ready for some Instagram Stories tips that are guaranteed to boost your reach and engagement — straight from the experts at Instagram? We’re breaking down the top five tips from Winnie Ma, Partner Engineer at Facebook on how to strategically grow on stories: Top 5 Instagram Stories Tips to Boost Your Reach and Engagement .

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Instagram Tips Template Templates 122

Hootsuite

JUNE 12, 2020

Learn how to measure Instagram Stories analytics and which metrics to track so you can optimize Stories to achieve your goals. Tip: From this dashboard, you can track post status, when it was posted, and its total reach. Tip: Add stickers to boost the discoverability of your Stories. Tip : Keep Stories short and sweet.

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Metrics Analytics Instagram How To 145

Hootsuite

MARCH 9, 2023

View this post on Instagram A post shared by Vimeo (@vimeo) Building relationships These courses teach you how to foster a community by engaging with people to build an audience. You’ll see tactics like communicating via WhatsApp and going live on platforms like Instagram and Facebook. What is Meta (Facebook) Blueprint?

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Badge Vimeo Facebook HootSuite 144

Hootsuite

FEBRUARY 15, 2024

Because they’re about to shed some light on 16 social media video tips! 17 top social media video tips These 17 social media video marketing tips and production tricks are bite-sized wins you can implement today. That’s why it helps to optimize your content with social SEO tips in mind. Download the free guide now.

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Video Social Media Tips HootSuite 106

Hootsuite

DECEMBER 12, 2023

How can you — a CEO, CFO, CMO, or other executive — tip the scale in your favor? Share your best tips for employees to get the great performance reviews they want or land their dream job. By measuring your brand sentiment automagically with Hootsuite Insights , for example. Easy: be active on social media.

Social Media 111

Social Media Strategy HootSuite Sentiment 111

agora pulse

DECEMBER 23, 2020

500 Social Media Marketing Tips: Essential Advice, Hints, and Strategy for Business | Andrew Macarthy. From Facebook and Instagram to TikTok and YouTube, this entry-level book has tips for succeeding on every major channel. It also shows you how to measure success effectively so you can get the best possible results for your brand.

Skills 195

Skills Social Media Marketing Influencer 195

Sprout Social

JUNE 7, 2023

It is based on customer interaction, engagement and relationships and aims to measure and improve all these aspects. Unlike customer experience, brand experience extends beyond the act of purchasing a product or service, so feedback may not be directly from a customer and instead reflect the general perception of your brand.

Brands 114

Brands Sentiment How To Analysis 114

Hootsuite

FEBRUARY 24, 2021

We put the question to our LinkedIn community and based on the responses one thing is clear: There’s a lot of people out there who don’t know what social media marketers do. Social media managers communicate on behalf of a company or organization through social media channels. Can social media really be a full-time job?

Questions 141

Questions Social Media HootSuite Marketing 141

The Realtime Report

APRIL 24, 2024

This allows you to craft highly relevant, targeted communications. Share relevant content, create exclusive communities, offer valuable resources, and show your support for their endeavors. The venue is empty, the mics are silent, and the last attendee has headed home with a brain full of knowledge and inspiration. But guess what?

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Eventful Survey Loyalty Authentication 91

Hootsuite

SEPTEMBER 29, 2020

But can you measure the ROI of your social media marketing efforts? Measuring social media ROI is also key to building and refining your social marketing strategy. In this post we’ll give you the tips and tools (including a free ROI calculator ) you need to prove and improve social ROI. Includes experts tips for proving ROI.

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ROI Social Media Tools HootSuite 145