Remove tag big-data-and-analytics
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14 Social Listening Tools for Effortless Brand Monitoring

Hootsuite

Simply because of the vast amount of data they provide about your brand, your audience, and your competitors in real time. It works by tracking mentions (both tagged and untagged) of your brand and your competitors online, along with relevant keywords and hashtags. First things first, though. What is social listening?

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YouTube Analytics: 21 Metrics That You Should Track

Keyhole.co

But before you do, you have to pinpoint the YouTube Analytics metrics that matter most to your business, and which YouTube analytics tools you can use to track them. So why is YouTube such a big deal? And any strong video marketing strategy is backed by powerful YouTube analytics tools. YouTube is growing in a big way.

Metrics 98
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Role of artificial intelligence in marketing

Sprout Social

AI marketing combines AI technologies with customer and brand experience data to provide highly precise insights into your customer journey and market trends. It’s poised to do so in several ways such as data-driven product enhancements, personalized services and influencing consumer demand. The only constant in life is change.

Sentiment 132
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10 YouTube tools to help you grow your audience faster

Sprout Social

YouTube analytics and benchmarking Tools. While there are native YouTube tools for analytics, the tools below provide an extra layer of competitive analysis. Translation? People are still glued to YouTube and there are plenty of opportunities for brands. So now’s the time to ramp up your YouTube presence. YouTube editing tools.

YouTube 107
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Complete Guide to Instagram eCommerce in 2022

Hootsuite

2022 is shaping up to be a big year for this rapidly growing industry. They’re reporting using features like shopping tags and the Shop tab. What are Instagram eCommerce tags? Instagram eCommerce tags, or Shopping tags, are tags on products featured in content. Other folks on Instagram can tag products too.

Instagram 117
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10 best influencer marketing tools you need in 2022

Sprout Social

If your brand’s not working with influencers on marketing campaigns, you’re missing out big time. This data can be helpful when making important decisions for future campaigns. Use AI search, filters and engagement analytics to find the best influencers for your brand. Make data-driven decisions.

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5 Reasons Why Your Facebook Conversion Numbers Are Wrong

Jon Loomer

The first thing you should check is whether the base Facebook pixel code is installed properly on every page of your website between the head tags. It could be that this data includes other purchases, too. This is a big one! There’s a big problem with this assumption: Facebook and Google report conversions differently.