Social Media Strategery

JUNE 30, 2017

Brands spend millions of dollars on innovation—establishing innovation labs, commissioning studies, and paying high-priced consultants—all to ensure they don’t become the next Kodak, Blockbuster, or Tower Records. This post or iginally appeared on Hanley Wood’s HIVE for Housing site.

Startup 50

Startup ROI Team Industry 50

Social Media Strategery

MARCH 1, 2018

Add on surveys and studies that show the public doesn’t care if the content was paid or earned, and you’ve got an industry-wide ethical crisis on your hands. What’s the solution? It’s going to take more than well-intentioned letters to the editor or codes of ethics to solve this problem.

Advertising 63

Advertising Buy Issues Journal 63

Social Media Strategery

NOVEMBER 18, 2011

This isn’t a new concept – do a Google search for social media leadership buy-in and you’ll come across thousands of articles and case studies all saying some variation of, “focus on the business objectives, not the tools.” ” For Enterprise 2.0 to be successful, we have to take it much further.

Yammer 132

Yammer NewsGator SocialCast Web 2.0 132

Social Media Strategery

AUGUST 22, 2013

His blog, presentations, and dozens of research studies have been immensely helpful to my career. Geoff Livingston - I’ve known for a long time too and have always admired his commitment to his beliefs and his broad knowledge of everything from marketing to branding to PR to social media.

List 131

List Class ROI Sports 131

Social Media Strategery

MARCH 1, 2010

[link] Andrew Wilson Steve, Agree 100% that the best way to really learn these tools is to actually use them and integrate them into whatever field or discipline the students are studying. With more people involved and networked, the field itself (whatever it may be) should benefit tremendously.

Gov 2.0 91

Gov 2.0 Social Media Class Wiki 91

Social Media Strategery

APRIL 7, 2009

Looking forward to seeing your case study presentation at next year’s Gov20camp where you detail your successes over the last year! Looking forward to seeing your case study presentation at next year’s Gov20camp where you detail your successes over the last year! is, But They Do Need to Experience It Six Villains of Gov 2.0

Gov 2.0 105

Gov 2.0 Web 2.0 Wiki Case Study 105

Social Media Strategery

MARCH 23, 2011

All it takes is a simple Google search and you’ll easily find millions of blog posts, white papers, presentations, and case studies on social media best practices. The current world of social media isn’t all that different. You too can use the same tactics used by Zappo’s !

Case Study 110

Case Study Team Communities Social Media 110

Social Media Strategery

AUGUST 18, 2010

Image courtesy of Flickr user lawtonchiles Those studying areas such as health or sciences are taught how and why things work and also how to be ethical. No matter what one may be studying, social media importance can’t be underestimated. Great to have found you, in any case, and good luck for the rest of your studies!

Education 135

Education Social Media Gov 2.0 Class 135

Social Media Strategery

JANUARY 20, 2014

Yet a recent study by InboundWriter shows only 10 to 20 percent of a company’s website content drives 90 percent of its online traffic. Rather than creating a slow and steady stream of high-quality content, most brands believe they’re better off creating a ton of low-quality content in the hope that one or two pieces will have real results.

Social Media 104

Social Media Compete Cost Syndication 104

Social Media Strategery

JUNE 30, 2011

Take a look at the case study they pulled together below detailing why they developed the scavenger hunt, how they did it, their results, and their lessons learned.

Case Study 111

Case Study Social Media Education Organization 111

Social Media Strategery

APRIL 4, 2011

Instead, I wanted to help them understand that even though they may learn what Twitter is, how to use it, and some case studies, there’s nothing like doing it in the real world. That’s why I gave a presentation last Friday titled “ The 7 Things About Social Media That You’re Not Going to Learn in College.&#.

Social Media 139

Social Media Class Consultant Proposal 139

Social Media Strategery

MARCH 3, 2011

We’re imagining better ways to match roommates, organize study groups, foster academic advising and peer-to-peer mentorship. Over the next four months, we’re imagining better ways to facilitate interactions across siloes and make sure that students start school with a supportive and diverse group of friends.

Education 130

Education Class Groups Groups 130

Social Media Strategery

NOVEMBER 17, 2010

I said this last year and someone in the Altimeter study agreed with me. (not that I necessarily disagree – just that it makes scaling these programs all the more challenging). The end goal remains the same – “in five years, this role doesn’t exist.&# ( page 20). The goal is to make this just something we do.

Gov 2.0 100

Gov 2.0 Yammer Privacy Skills 100

Social Media Strategery

DECEMBER 5, 2020

It’s never been easier to find case studies of “best practices” and “lessons learned” for whatever problem you’re trying to solve. Teams create shiny, shareable video case studies that tell the story of the challenges they overcame and the results they delivered. Which one do you think will grab the attention of the decision-maker?

Case Study 81

Case Study ROI Reputation Proposal 81

Social Media Strategery

JANUARY 26, 2009

I’ve used my own experience as a case study here. You’re in grad school studying Global Communication with a specialization in Middle Eastern Studies? You now have a voice. You now have a platform with which you can demonstrate your skills and expertise and create your own opportunities. Go start a blog on that.

Gov 2.0 56

Gov 2.0 Social Media Web 2.0 Wiki 56

Social Media Strategery

OCTOBER 1, 2009

But this committee (actually, several committees, known as study groups) was not going to settle for government business as usual. Earlier this year, upon notice of the mandate, DHS did what most agencies do when tasked by Congress to produce a report—they formed a committee.

Gov 2.0 83

Gov 2.0 Engagement Social Media Committee 83

Social Media Strategery

NOVEMBER 20, 2009

Let’s study Cybersquatting cases like LaRussa vs. Twitter, Inc. I’d have my students study the differences in how Americans communicate with each other online vs. how Eastern countries do it. But, there should also be a lot of “what if?&#

Education 88

Education Gov 2.0 Class Web 2.0 88

Social Media Strategery

JUNE 15, 2010

I can’t tell you the number of times I’ve quoted them, used them as a case study, or cited them as a best practice, but I can tell you that I haven’t thanked them enough for all they’ve done. Gary Vaynerchuk The first time I saw Gary speak in person was at BlogWorld in October 2008.

Gov 2.0 66

Gov 2.0 Wiki Web 2.0 Sports 66

Social Media Strategery

OCTOBER 6, 2008

I’ve studied the hell out of it, but between work and class I wish I had more time to actually use it! I’ve studied the hell out of it, but between work and class I wish I had more time to actually use it! I’m working to finish up my MLIS degree which I’ve tailored towards social media.

Gov 2.0 50

Gov 2.0 Social Media Web 2.0 Consultant 50

Social Media Strategery

MARCH 10, 2009

It’s accomplished through a combination of communication vehicles – blogs, meetings, studies, white papers, presentations, etc. It’s accomplished through a combination of communication vehicles – blogs, meetings, studies, white papers, presentations, etc. link] Jane Hello, I 100% agree with sradick.

Blogger 81

Blogger Gov 2.0 Policies Survey 81

Social Media Strategery

DECEMBER 30, 2008

It’s a highly enjoyable study of why some ideas survive and others are promptly forgotten. It’s a highly enjoyable study of why some ideas survive and others are promptly forgotten. contributions to other forums…which will hopefully become in-person connections in the future. Regarding #7 (also on my list!),

Gov 2.0 77

Gov 2.0 Social Media Web 2.0 Wiki 77

Social Media Strategery

JANUARY 21, 2010

I studied political science and international relations at George Mason University and was editor-in-chief of Broadside, the student newspaper. Was there a specific moment that you can point to where GovFresh got started? I moved to the San Francisco Bay Area right right before the dot-com bust to pursue start-up opportunities.

Gov 2.0 89

Gov 2.0 Web 2.0 Forums Wiki 89

Social Media Strategery

JUNE 21, 2009

[link] goetz (Götz) FriendFeed Comment Ente… [link to post] – Posted using Chat Catcher [link] goetz (Götz) FriendFeed Comment Ente… [link to post] – Posted using Chat Catcher [link] Scott Bryan I try to understand things from the perspective of an alien scientist studying our planet.

Gov 2.0 117

Gov 2.0 Wiki Social Media Collaboration 117

Social Media Strategery

SEPTEMBER 28, 2009

I’ve studied formal and informal network and written a paper as a part of the Wikinomics series on Gov 2.0 Right now, GovLoop solves 5-10 real government problems a day (someone looking for help on a new hiring program and boom.they get an answer). and I think there is a great value for informal networks.

Gov 2.0 89

Gov 2.0 Collaboration Communities Web 2.0 89

Social Media Strategery

FEBRUARY 9, 2010

What if we studied Native American tribes to learn more about how they build and maintain a unique culture even in the face of extreme changes? What if we talked with some behavior modification psychologists about the best way to change people’s behavior from one of “need to know&# to “ need to share ?&#

Gov 2.0 94

Gov 2.0 Organization Sports Forums 94

Social Media Strategery

AUGUST 30, 2011

There are plenty of case studies of sports leagues and teams using social media for marketing purposes - where are the examples of using social media to improve league and team collaboration?

Compete 102

Compete Sports Collaboration Loyalty 102

Social Media Strategery

MAY 1, 2012

According to a study conducted by Marcia W. That's the thing with conflicts of interest – often, the mere perception of a conflict of interest is almost as bad as an actual conflict. Unfortunately, Wikipedia is now experiencing the unintended consequences of locking out PR pros. DiStaso, Ph.D.,

Wikipedia 100

Wikipedia Committee Industry Communities 100

Social Media Strategery

OCTOBER 12, 2008

The first thing that I have to tell them is that just because another organization, company, or agency implemented blogs or wikis or whatever else, they won’t necessarily see the same results, especially if they compare themselves to case studies in the private sector.

Gov 2.0 76

Gov 2.0 Wiki Policies Consultant 76

Social Media Strategery

MARCH 23, 2010

This shifts the conversation more to highlighting case studies, approaches, strategies, etc. This shifts the conversation more to highlighting case studies, approaches, strategies, etc. People get it. More so, people what to know how to apply it. People get it. More so, people what to know how to apply it.

Social Media 122

Social Media Gov 2.0 Committee Collaboration 122

Social Media Strategery

APRIL 2, 2010

Start by reviewing this handy social media strategy worksheet from AIDS.gov, as well as this super list of social media case studies from organizations around the world. From the public sector, check out all of the case studies that were highlighted at last year’s Gov 2.0 Expo Showcase and this year’s Gov 2.0 I'll always support!

Gov 2.0 138

Gov 2.0 Social Media Policies Privacy 138

Social Media Strategery

FEBRUARY 15, 2009

folks you mentioned who are working on case studies, canned presentations to give to gov’t managers, etc). folks you mentioned who are working on case studies, canned presentations to give to gov’t managers, etc). [link] Jeffrey Levy Very good post! I’d add one: use social media to accomplish your mission.

Gov 2.0 134

Gov 2.0 Social Media Web 2.0 Policies 134