Techipedia: Tamar Weinberg

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Social Media in the Industry: Customization is the Key to Success

Techipedia: Tamar Weinberg

&# Without a clear methodology of measuring ROI, many businesses are still cautious to spend their marketing budget on social media and web 2.0. On top of that, let’s add all of the other social networks out there including Linkedin, Foursquare, Myspace, Friendster, Tumblr, YouTube and the list goes on. Foursquare!

Industry 231
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Think Like Zuck: 5 Secrets of Success of Facebook’s CEO Mark Zuckerberg

Techipedia: Tamar Weinberg

Facebook isn’t just a social networking site; it is a way of staying on touch with people around the world, a place to bring people together and building communities, and a tool for sharing information. “Facebook’s mission is to make the world more open and connected.” - About Facebook statement accompanying company’s press release.

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When is Brand Evangelism a Crime? Exploring the Royal Caribbean.

Techipedia: Tamar Weinberg

Exploring the Royal Caribbean Promotional Marketing Strategy by Tamar Weinberg on March 12, 2009 Share My husband Brian , who knows firsthand how much I eat, drink, and sleep social media, pointed me to an interesting critique by ExpertCruiser on a 2007 social media marketing campaign by Royal Caribbean.

Brands 133
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An Unorthodox Way to Gain Brand Awareness: The Beren Dilemma

Techipedia: Tamar Weinberg

Their semifinal game was scheduled for 9 PM Friday, making playing, traveling, and any other accommodations impossible. Promote your petition on social networks: “An easy way to spread the word about your petition is to post it to your social networks and encourage your friends to do the same.” This was easy.

Brands 132
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With 4 Days Before Blogger Social, I Bring You the 4×4 Meme

Techipedia: Tamar Weinberg

I’ve traveled more than ever before. The idea of this meme is somewhat like previous memes , but it’s four times full of fun. Here goes… 4 Things I Have Done in the Past 4 Years Clearly, the past four years have been the most enjoyable years of my life. Brian and I celebrated our honeymoon in London.

Meme 100
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How a Small New York City Hotel Put Itself on the Map through.

Techipedia: Tamar Weinberg

I personally learned about Roger Smith Hotel at a social media conference and was told that it’s the place to be. The word of mouth has traveled, because Pamela Slim learned about the hotel from Jonathan. If you’re constantly broadcasting and not building bridges, your social media engagement will only travel so far.

Hotels 245
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7 Traits of Highly Effective Viral Videos

Techipedia: Tamar Weinberg

Videos that have a completely unplanned “wow&# element to them definitely travel far in social circles. This might be via power players on social networks (eg, this story is moving on Sphinn) or even national TV (Susan Boyle’s video was a recording of a popular TV show).

Video 236