Mindjumpers

NOVEMBER 15, 2010

Tweet Written by J-P De Clerck , who is an experienced content, conversion and social media consultant. Like Mindjumpers, he is associated with Social Marketing Forum. A survey by US-based Digital Brand Expressions shows that a lot of companies integrate social media into their strategy unprepared and without a clear plan.

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Social Media Marketing Survey Forums 235

Mindjumpers

APRIL 11, 2012

This white paper called ‘Actionable Social Analytics: From Social Media Metrics to Business Insights’ presents comprehensive definition of social analytics to increase marketing and sales effectiveness. Similar Posts: 2012 Social Marketing & New Media Predictions [White Paper].

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Metrics Analytics Nielsen Social Media 268

Mindjumpers

JANUARY 3, 2011

Tweet Written by J-P De Clerck , who is an experienced content, conversion and social media consultant. Like Mindjumpers, he is associated with Social Marketing Forum. This post is not about movies but about “the loyalty&# of fans, followers and all those other labels we give to people on social media.

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Loyalty Social Media Study Social Networking 205

Mindjumpers

JULY 23, 2012

Tweet Burson-Marsteller has conducted a survey examining the social media activity of the world’s 100 biggest companies – the Fortune Global 100 companies. The Global Social Media Check-Up 2012 specifically looks into how these companies use Twitter, Facebook, YouTube, Google+ and Pinterest.

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Study Social Media Survey YouTube 256

Mindjumpers

MARCH 28, 2012

One of the basic steps for brands to take on social media is to enhance brand awareness by focusing on spokesperson visibility. The need for the top officials to communicate on behalf of the company becomes more apparent through the study done by social media branding firm BRANDfog.

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Study Activities Social Media Nielsen 272

Mindjumpers

AUGUST 7, 2012

Pew Research Center has released an Internet study that focuses solely on Twitter and includes some great user demographics. The study is based on the findings of a survey on Americans’ use of the Internet. It’s very valuable for marketers to know who they will be most likely to reach on different social media platforms.

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Study Twitter Mobile Survey 264

Mindjumpers

MARCH 20, 2012

Tweet Recently researchers from Carnegie Mellon University, MIT and Georgia Tech conducted a study to understand the Twitter behavior of 1,443 Twitter users who rated 43,738 tweets during a 19-day period. In the following post, I will use the survey findings to highlight which kind of tweets people like on Twitter and why.

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Study Research Survey Twitter 272

Mindjumpers

NOVEMBER 10, 2011

Tweet On our blog, we have several times written about how to calculate ROI of your social media campaigns. He is also the co-author of How to Make Money with Social Media. The prime target at this stage is to create a social media presence. Similar Posts: How to Measure Your Social Media ROI [Infographic].

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ROI Social Media Metrics Survey 244

Mindjumpers

MARCH 29, 2012

Tweet A lot of brands have proven and established themselves in social media in the B2C industry, but for B2B side of industry, it is still a hard sell. A lot of companies in B2B sector are hesitant to try social media. Similar Posts: Social Media Stats [Infographic]. Facebook by the Numbers [infographic].

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B2B Study Survey LinkedIn 196

Mindjumpers

JANUARY 6, 2012

Tweet “Like a disease, social media proliferation will leave companies crippled — unless they develop a strategy to manage now. Some companies have opened a virtual Pandora’s box: We found that global corporations are struggling to manage an average of 178 business-related social media accounts — a number that will only grow.”

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Social Media Management Report Social Media Nielsen 201

Mindjumpers

JUNE 29, 2012

Tweet As consumers in social media, we rarely go look for information on company websites. According to a recent study carried out by Socialbakers , a global social media and digital analytics company, the leading industry in terms of response rate on Facebook is the telecommunications industry.

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Industry Airlines Telecommunications Engagement 270

Mindjumpers

JANUARY 7, 2013

Naturally, Twitter tends to be among the first choice of social media platforms that brands decide to engage in. The biggest percentage of surveyed brands (91%) indicated they were using Twitter; 125 of which were tweeting 50 times per week or more. The Demographics of Twitter Users [Study].

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Twitter Brands Nielsen HootSuite 262

Mindjumpers

DECEMBER 19, 2012

The industry has witnessed the rise of a new phase of social commerce where innovative retailers have begun deeply integrating social shopping into their websites rather than relying on social network websites for engagement.”. Customer Survey. A survey among 1,819 U.S.

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Report Retail Survey Social Graph 242

Mindjumpers

NOVEMBER 7, 2011

Tweet Recently, we wrote a blog post on what customers expect when they Like a brand on Facebook with the help of different studies. Overall, 56% of survey respondents indicated that marketers should not access public profile information even after a Like. Studies Showing Why Your Fans Break Up With You.

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Facebook Survey Study Feed 240

Mindjumpers

OCTOBER 16, 2012

Engaging with your users and customers on social media is an easy, cost effective way of gaining brand awareness and loyalty. What is therefore quite an interesting fact is the gap between the ideals and the actual initiatives of companies, when it comes to providing customer service through social media. The research.

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How To Loyalty Research Social Media 231

Mindjumpers

SEPTEMBER 25, 2012

The research is based on a survey of more than 650 marketing professionals from agencies and the client-side (45% B2C, 34% B2B and 21% B2B and B2C equally) across industries in Europe and North America with a concentration in the UK and US. Similar Posts: The State of Social Media Marketing – Summary of Annual Survey Report (Part 2).

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Strategy Survey B2B ROI 247