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How to Measure Social Media Success for Your Small Business


With social media marketing, you can  undeniably  grow your audience, gain visibility and exposure for your company/products/services, provide outstanding customer service, and – yes – generate business and increase sales. Social Media Referral Traffic and Visitor Increase to your Website. 5. Social media measurement comes in different levels.

Measuring Social Media ROI | Small Business Mavericks

Small Business Mavericks

» Measuring Social Media ROI Neil Glassman has a great article at Social Times titled “10 Measures Of Social Media ROI For Your Brand.&# I highly recommend you read this article. Improve SEO – A lot of people are using social media to improve their SEO , but I think a lot of them are getting it wrong.

14 Experts Predict 2013 Social Media Trends for Small Business

Blue Focus Marketing

When I started this post, I wanted to share 13 Social Media Predictions for Small Business in 2013. The experts I consulted see only a bright future ahead for small businesses. 1. Also, crowdsourcing will become a more active player in the mainstream social enterprise.”. 2. These apps are the ‘140 characters’ of visual, social sharing.

How to Determine and Prioritize Social Media Marketing Goals and Objectives

Pam Moore

Achieving measurable social media ROI is very similar to teens and sex. It’s interesting because many marketing and social media leaders within brands and organizations of all sizes dream about achieving real ROI using social media and digital marketing, yet very few of them actually bring to fruition much more than a social media dream.

Are Small Businesses Effective Online?

Small Business Mavericks

When Should An Online Business Begin Marketing? » Are Small Businesses Effective Online? Many small business owners are working hard to effectively promote themselves and their businesses online. Here’s another caveat: If you are not at least engaged in social media and search engine optimization, then you are likely not being effective.

10 Truths Nobody Told You About Being A Social Media Marketer

Pam Moore

It is clear social media marketing is delivering real and measurable business value for companies large and small today. With this incredible opportunity created for businesses using social media there is obviously solid opportunity for smart and savvy marketers to specialize and build a career in social media marketing. Big difference.

7 Steps to Build a Pinterest for Business Plan to Ignite Sales and ROI

Pam Moore

Do you have an interest in Pinterest for Business but don’t know where to start in developing your Pinterest for Business plan? Pinterest is an amazing platform that surpassed more than 10 million users faster than any stand alone social network in history. Pinterest is different than some social networks though in that it requires both art and science even more so.

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Best Tips for Successful Social Media and Digital Marketing in 2014


Social media and digital marketing are going to grow even stronger in 2014. These are no longer “nice to have”, but “must have” for your business. And to make things even harder, social media and online marketing are becoming more complex and are overlapping more than ever –  as you will see below. In short: social media is human interaction.

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47 Superb Social Media Marketing Stats and Facts

Webbiquity SMM

Social media use isn’t quite universal—but it’s getting close. population now has at least one social networking profile; more than half use two or more social networks. The number of worldwide social media users is projected to grow from 2.1 90% of young adults—ages 18 to 29—use social media (compared to just 35% of those over age 65).

101 Vital Social Media and Digital Marketing Statistics for (the Rest of) 2013

Webbiquity SMM

Okay, that statistic was made up (though probably not far off the mark),  but the social media and digital marketing facts and statistics below are real (or at least from generally reliable sources). For example, 93% of marketers use social media for business. But how do marketers and consumers view social media differently? Small businesses?

23 Outstanding Social Media Marketing Guides

Webbiquity SMM

Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results. What trends and changes in social media do marketers need to stay on top of?

Conversion Rate Optimization – 20 Factors Impacting Your Sales and ROI

Pam Moore

Learning how to increase conversions is often a top goal of smart and internet savvy marketing and business leaders. Conversion rate optimization helps businesses increase leads, sales, return on investment and more. For many businesses, CRO can make or break their business success. Take a listen to episode 219 of the Social Zoom Factor podcast to learn the following: .

You Can’t Buy Brand Advocates or Social Media Friends

Pam Moore

It’s not news that social networks such as Facebook, Instagram and LinkedIn are moving to a pay to play model. Results in the social world of today require more planning, integration, and money. Marketing leaders today must understand and embrace the know, like, trust and pay model for growing their business. At the heart of business today is people. iTunes.

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Want a Career in Social Media and Digital Marketing? Know These 3 Things First!

Pam Moore

Are you a digital or social marketer wanting to progress in your business and marketing career? Social media is not a band-aid for a broken business. Before you even think about how you are going to tweet, snap, live video stream or tell stories on Instagram, you better nail the business goals and have more than a 101 level understanding of business and marketing.

21 of the Best Social Media Marketing Guides of 2013 (So Far)

Webbiquity SMM

The use of social media and social networks for marketing has rapidly advanced in the past few years from the “should I do it?” ” level to the current “how do I measure and optimize social media marketing efforts?” You’ve seen the statistics on social media marketing : 93% of marketers use social media for business.

5 Step Success Strategy to Prioritize Social Networks for Your Business

Pam Moore

Every marketer and business leader is faced with the challenge of where to prioritize their time and investment. Time is our greatest asset in both business and life. How we spend our time can make or break business and marketing success. When it comes to digital marketing, social media and branding, it is no different. Earned, Owned an Paid Media in a Nutshell.

5 Ways to Humanize Your Brand with Data and Social Media Insights

Pam Moore

Have you ever thought about the quality of the human connections you make via social media? It’s the humans taking the action that will make or break your business. It’s a human that makes the decision to invest in you and your business. Marketers must use the data and social media insights to connect in a more human way. People buy from people.

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Customer Experience: The Future of Business & Marketing #AdobeSummit 2016 Recap

Pam Moore

It’s a marketing and business event packed with 10k marketing technologists. The focus of content and discussions this year at Adobe Summit centered around customer experience as the future of business and marketing. What does an experience business look, smell and feel like? What are the top 4 characteristics of an experience business? How do they differentiate? iTunes.

Social Media Isn’t Rocket Science; It’s Social

Spin Sucks

It seems to happen every time you talk to small business people about social media, doesn’t it? Since when is being social complicated? Social media is another form of simple conversation and if you’re in small business, you have to be involved in the conversation. At the first meeting, 35 people attend representing 28 businesses.

Six Reasons Social Media Doesn’t Work

Spin Sucks

When I speak , I tend to hear the same excuses as to why company leaders aren’t approving the use of the web for business development. But there are six other reasons business leaders admit for not using the web. Add social media to it and it’s only for the kids. So business leaders, rightfully so, admit they just have time. But my ultimate favorite?

The Hard Questions of Social Media

Akamai Marketing

While using social media for business purposes has been around for the better part of 5 years now, we’re reaching a place where businesses are starting to ask “what should I be doing with social media?” ” And much of this questioning is driving the conversation for ROI. Why Social Media? But its also the easiest.

How to Build Thought Leadership Using Social Media Without Bragging About Yourself 24/7

Pam Moore

Social media and digital marketing present phenomenal ways for brands and people to establish thought leadership far better than traditional methods. With social media we have an opportunity to not only BE the media, but also we can use our reach to serve business organizations and the humans within them who we want to build relationships with. episode 98).

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Having Trouble Measuring Social Media ROI?

Small Business Mavericks

The bane of any marketing consultant is the question about proving social media’s ROI. An easy answer is to compare social media with newspaper advertising. It’s difficult to prove ROI on either, however, many business owners, possibly because of their distrust of the Internet, have a fascination with trying to prove there is a solid return on any online investment in social media marketing. If you’re business owner, I suggest you check out an infographic that has appeared on Pinterest.

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Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1

Webbiquity SMM

Sure, teenagers spend a lot of time on YouTube, but did you know that three-quarters of business executives watch work-related online videos weekly? companies now use social media for marketing (though the figure varies widely based on size of company)? Social Media Stats, Facts and Research Does Facebook Need To Build A Search Engine? Or that 73% of U.S. Oh yeah.

35 Great Social Media Infographics


pamorama marketing, life, social media Home About Bookshelf Links Contact 35 Great Social Media Infographics by Pam Dyer on March 3, 2010 Share Here’s a collection of terrific social media infographics that might come in handy. The Social Engagement Spectrum 2. The Social Media Effect 4. Social Marketing Compass 5. Anyone?

50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)

Webbiquity SMM

Social media marketing has gone well beyond the hype stage and is now mainstream business practice. Still, questions remain: how do I use social media most effectively across the enterprise? Which social media monitoring tools should I use? What social media developments and trends should I be watching? Social Media Tools.

Social Media ROI with these 195+ Social Media Monitoring Tools

Home About Recommendations 195 Social Media Monitoring Tools Website Sales program Small Business Apps Read Up…RSS Sales Rescue Team Want More Customers? 195 Social Media Monitoring Tools Is Social Media ROI on your mind?  Social media is about relationships.  So is email. Need to Increase Website Traffic and Sales?

An Introduction to Social Media for Business

Sprout Social

Despite the growing popularity, social media for business is still put on the back burner for a lot of organizations. There’s skepticism around its effectiveness for local or small businesses because we see huge brands like Coca-Cola, Nike and Starbucks get all the success. However, social media can benefit businesses of any size.

20 Social Media Blogs You Should Read in 2012


Social media is now an essential component of doing business. It’s important for marketers to keep up with the ever-changing social media landscape so they can align their strategies and achieve the results they’re looking for. Here’s a list (in alphabetical order) of some great social media blogs to read in 2012. world.

It Is All About Commitment - Social Media

Social Media Network Marketing

For small business owners the Social Media landscape could be slightly overwhelming and daunting. With other tasks at hand you may require a special person dedicated to your Social Media requirements. Social Media is all about consistency and being constant. In order to help you in working towards your brand exposure on Social Media am sharing a couple of pointers for you to start working towards: People do business with people. Social Media is not and should not be a constraining factor to any business.

103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

Webbiquity SMM

As the use of social media in marketing has become ubiquitous, marketers have turned their attention to making the use of business social media more sophisticated and strategic. They are refining tactics, integrating social with other marketing channels, taking a hard look at new networks, and continuing to refine their measurements of success. Forbes ). 8.

15 Things Smart, Social Savvy Business Marketers Never do on Facebook

Pam Moore

It’s no surprise that Facebook is still one of the hottest social networks around. As with anything in life or business, when there is opportunity for goodness, there is also much opportunity for risk and even damage to your brand and business. Here are 15 things that smart, social savvy business marketers never do on Facebook. . 1. Facebook is no different.

6 Reasons Your Business Doesn’t Need Social Media

Laurel Papworth

The Top 6 Reasons why a business doesn’t need social media. Each one has a counter argument but part of social media education is taking people on a journey so they come to that understanding themselves through the workshop. Discussion on Social Media for a B2B consultant. Impact of SMO (Social Media Optimisation) on Google Search.

Future of Social Media Report with Jason Keath CEO of Social Fresh

Pam Moore

To be successful in business using social and digital marketing strategies and tactics, you must do more than simply focus on the near term. The only one guarantee we have in the social and digital world is change. Would you like to know this about your peers… What they are doing to ignite their business using social and digital technologies? Get use to it.

19 More Outstanding Social Media Marketing Guides

Webbiquity SMM

While social media marketing has become commonplace, questions about how to optimize the use of social channels and networks, and how to stand out from the crowd, remain. This follow-up post answers several more, such as: what are the best social networks for b2b social media marketing? The Dead Zones: When Not to Post on Social Media by Cool Infographics.

How To Use Social Media In Your Small Business

Social Media Network Marketing

For small business owners the Social Media landscape could be slightly overwhelming and daunting. With other tasks at hand you may require a special person dedicated to your Social Media requirements. In order to help you in working towards your brand exposure on Social Media am sharing a couple of pointers for your to start working towards: People do business with people. Social Media is not and should not be a constraining factor to any business. It is useful in business as well. Have a blog.

21 Social Media Marketing Tips You Can’t Live Without

Sprout Social

Are you in charge of getting your company’s social media marketing up and running? Using social media to grow your business, generate leads and build a brand may seem like a huge task, and in some ways it is. But there are steps you can follow to improve your chances of success, which will help you take advantage of everything social media has to offer.

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The Most Remarkable People on Social Media Today


Since I couldn’t find any lists that suited my taste, I decided to start my own… “The Most Remarkable People on Social Media Today” My own social media hall of fame, so to speak. I did not take into account the number of followers or the number of retweets but selected my list purely based on how much these people changed my beliefs or motivated my actions. believe we should highlight people who are doing remarkable work in the social universe and not only those who are just social celebrities. She brings Social to Big brands.

14 Tips to Generate More Leads, Conversions and Sales Using Twitter

Pam Moore

Yes, smart and social savvy marketers know how to generate sales using Twitter. You need to inspire them to pay attention to you in a way that builds trust, nurtures relationships and helps you convert the business to the desired state over time. Included are 14 ideas you can implement TODAY to help you increase the ROI of the time and resource you invest in Twitter. iTunes.

9 social media trends to keep your eye on in 2012

Akamai Marketing

2011 was a game changing year in social media. In some ways, social media is growing up, but in other ways we’re just getting started. What should businesses plan for in 2012 and what should they be looking for? I’m putting my Carnack hat on and writing down the trends I see in social media for 2012. ROI social media Trends