Social Media Strategies Summit
SEPTEMBER 18, 2023
Port of Seattle’s influencer program started with just a handful of bloggers attending the launch of two new retailers at Seattle-Tacoma International Airport (SEA). anyone who doesn’t work for a retail or fashion brand). Given Port of Seattle’s wealth of retail and dining partners, it made sense to focus on food bloggers.
Pixlee
OCTOBER 7, 2019
Retail shopping has been permanently changed by internet culture. This combined with the presence of giant ecommerce corporations like Amazon and AliExpress has forced retailers to understand that shopping is no longer a simple errand but rather an experience for consumers. Is this leading to a retail-apocalypse?
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Pixlee
APRIL 11, 2019
Most digital marketing tactics ecommerce brands are using in 2019 can be improved with user-generated content (UGC). If you’re skeptical, here are some key examples of UGC powering digital marketing tactics to drive better business results. But with UGC, you might see an increase in click-through-rate. A bandoned Cart Reminders.
Keyhole.co
MARCH 7, 2023
Sephora is a beauty retailer that uses reels on their Instagram account to showcase new makeup and skincare products, tutorials, and behind-the-scenes glimpses of their stores and events. Brands like GoPro extensively use UGC to promote their product. This increases engagement and helps build trust and credibility with your audience.
Pixlee
MARCH 5, 2019
Retailers looking to add value to their in-store experiences stand to benefit from adopting similar interactive displays. Breckenridge Shows that Content Matters to Travelers. These paid ads were displayed across a variety of travel sites such as Travelocity and Trip Advisor. Community-driven to Succeed and Stay Agile.
Ignite Social Media
MARCH 19, 2019
A brand may want to showcase a recipe, styling tip or traveling information located in another place. A retail brand could put together an outfit or room design from start to finish to inspire users to buy products or create something similar. If your audience shares a lot of UGC, your Stories are a great place for those images.
Pixlee
JUNE 13, 2019
Perhaps the greatest example of this is on Morphe’s website & Instagram – they’ve chosen to publish UGC of all their customers, celebrating their unique identities. Kimpton’s message is one of a feeling of respite when traveling and in the “home”. Morphe’s message is about highlighting beauty regardless of how you self-identify.
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