Pixlee

OCTOBER 7, 2019

Retail shopping has been permanently changed by internet culture. This combined with the presence of giant ecommerce corporations like Amazon and AliExpress has forced retailers to understand that shopping is no longer a simple errand but rather an experience for consumers. Is this leading to a retail-apocalypse?

Retail 46

Retail UGC Comparison Price 46

Pixlee

JUNE 15, 2020

Securing repeat customers and fostering customer loyalty have proven to be difficult challenges in the age of a recession, retail closures, and ever-shifting consumer sentiment towards brands. It is crucial to implement a robust and holistic set of consumer retention strategies. Even small adjustments result in game-changing impacts.

Strategy 59

Strategy UGC Loyalty Sentiment 59

Pixlee

MARCH 30, 2022

With 250+ speakers, 600+ sponsors, and unlimited networking opportunities, Shoptalk 2022 reinvigorated in-person events, creating a space for the retail community to talk technology, trends, and consumer behavior in today’s increasingly digital world. Trend #1: Social Media & Ecommerce Channels as a Power Couple.

Trends 75

Trends Retail UGC Authentication 75

Sprout Social

APRIL 6, 2022

In 2020, Facebook, Instagram, and Pinterest revamped their shopping tools to help retailers capitalize on this trend. David Outerwear is a men’s clothing retailer, focused on leather jackets, coats and accessories. If you’re looking to increase your audience’s trust in your brand or product, UGC might be the way to go.

Examples 114

Examples Brands Facebook Retail 114

Ignite Social Media

NOVEMBER 13, 2018

Now, as the year wraps up, it’s a good time for social media marketers to re-evaluate their social media strategy with fresh eyes. These numbers demonstrate the increased importance of UGC and the key role it will play in brands’ content strategy moving forward. With that in mind, here are the 2019 social media trends to watch.

Trends 143

Trends Social Media UGC Authentication 143

Hootsuite

JULY 6, 2022

Any follower who likes your products enough to post a photo of it is easy user-generated content (UGC). UGC is a persuasive form of free advertising. Encourage people to post and tag your products in photos, then make the most of any UGC that comes your way. How to build an effective eCommerce strategy on Instagram.

Instagram 117

Instagram HootSuite UGC Influencer 117

Ignite Social Media

MARCH 22, 2019

To make the most of a relevant hashtag, a retail brand, for example, may want to create something for National Fragrance Day, which takes place on March 21 st. An example of using a relevant hashtag can be seen here in fashion retail brand Altar’d State’s post. Host a Fresh UGC Contest. Cleanup for Spring. We’re here to help.

Content 156

Content UGC How To Hashtag 156

Pixlee

APRIL 2, 2019

Crafting a marketing strategy that is both flexible enough to allow for agile shifts within the organization, while retaining rigidity that the whole team can align with isn’t an easy task. Your community should be the core focus of your marketing strategy in the year ahead. Brand Loyalty. Ride the Wave of Emerging Trends.

Strategy 59

Strategy UGC Hotels Marketing 59

Pixlee

SEPTEMBER 1, 2021

But in 2021, these retail holiday events will be starkly different. . So, if you’re preparing your online store for this year’s biggest retail events, you’re at the right place. Appealing to these shoppers requires innovative strategies and tactics that you should put into place well before the season starts.

UGC 52

UGC Widget Retail Discount 52

Pixlee

SEPTEMBER 1, 2021

But in 2021, these retail holiday events will be starkly different. . So, if you’re preparing your online store for this year’s biggest retail events, you’re at the right place. Appealing to these shoppers requires innovative strategies and tactics that you should put into place well before the season starts.

UGC 52

UGC Widget Retail Discount 52

Sprout Social

JULY 6, 2020

As social marketers, we should be integrating diversity, equity and inclusion into our social strategies for the long term. It’s hard for wineries to push through the systems to get to you, but if you ask for the wines, retailers will listen! A long-term social media strategy shows them how your brand is doing what you promised.

Strategy 145

Strategy Social Media Organization Education 145

Pixlee

DECEMBER 22, 2021

Let’s dive into five core elements you need to add to your marketing stack to compete in online retail in 2022. Syndicating reviews across retailer websites where your product is sold. Showcasing user-generated content (UGC) from real customers across your most impactful marketing channels . Sharing case studies from clients.

UGC 52

UGC Marketing Mobile Review 52

Buffer Social

JUNE 6, 2022

The retailer said, “The amount that sold within less than a week is equivalent to what would normally sell in six months sold out.” 85 percent of people say UGC is more influential than content made by brands directly, according to Adweek. ” and “Consumers find UGC 9.8x People trust people.”

UGC 71

UGC Content Case Study Influencer 71

Keyhole.co

JUNE 19, 2023

Leveraging user-generated content (UGC) No wonder, modern businesses are including social in their revenue marketing and customer success strategies. And the most prominent of all is UGC. It is a powerful strategy for social media content marketing when aiming to boost customer success.

Social Media 52

Social Media UGC Content Loyalty 52

Pixlee

DECEMBER 15, 2021

More User-Generated Content (UGC). User-generated content (UGC) refers to media created by individual users (on social media or shared directly) rather than by a company or organization, and is a powerful content type for brands looking to add social proof and community focus to their marketing efforts. Trends to Watch in 2022.

Social Media 52

Social Media UGC Marketing Influencer 52

Pixlee

APRIL 5, 2021

After all, ecommerce is a segment of the retail industry that was born and raised in the digital age, and it often plays by different rules. Despite this, many brands are thriving through a strategy built largely on user-generated content (UGC). Why Content Shifted: UGC Strategy. The Increasing Need for Content .

UGC 52

UGC Content Price Influencer 52

Pixlee

APRIL 11, 2022

Social user-generated content (UGC) and influencer marketing are prime evidence brands harnessing social proof techniques for ecommerce purposes, especially on social media. In fact, UGC is 50% more trusted than traditional branded content. And, brands can make community content shoppable on their websites with Pixlee. .

Real Estate 85

Real Estate UGC Virtual World Apparel 85

Pixlee

DECEMBER 14, 2018

Digitally-Native cosmetics retailer Morphe hit the online makeup scene in 2008 and rapidly established themselves as a cosmetics powerhouse. Morphe’s innovative e-commerce strategy has allowed them to grow into a top brand featured by celebrities & industry luminaries, and emerge as a leading digitally native brand.

Conversation 45

Conversation UGC Retail Marketing 45

Keyhole.co

MARCH 7, 2023

This can help you tailor your content and marketing strategies to better appeal to your audience, leading to increased engagement and success on Instagram. With the right strategies and dedication, you could be well on your way to Instagram stardom and building a brand that stands out.

Instagram 52

Instagram UGC Hashtag Collaboration 52

Pixlee

JANUARY 5, 2022

Social commerce is a rapidly growing segment of ecommerce, and most social platforms continue to introduce in-app tools that support the marketing efforts of ecommerce brands and retailers. . 9 out of 10 customers say they would choose a retailer that helps them save time and effort over another option. Convenience in Social Shopping.

Social Media 52

Social Media Video Content UGC 52

Buffer Social

NOVEMBER 13, 2023

According to the National Retail Federation, we’re looking at a record-breaking November and December this year, with total sales reaching a staggering $966.6 Outdoor apparel retailer REI has led the charge here, opting out of Black Friday for years on the trot. billion in the U.S.

Examples 92

Examples Campaign Discount Marketing 92

Sprout Social

OCTOBER 19, 2022

These initial touch points will ensure the content they create integrates seamlessly into your brand strategy and has longevity. While we did our own product shoots in-house, we also wanted more UGC-style photos and video clips to incorporate into our social media feed and email content post-launch. Building your content strategy.

Campaign 105

Campaign Content How To Influencer 105

Buffer Social

JULY 16, 2018

In our latest episode of The Science of Social Media , we’re exploring tons of detailed tips, strategies, and best-practices for how businesses can sell on Instagram like the pros. Why UGC ( user generated content ) and influencer marketing are a few of our go-to Instagram marketing strategies. Let’s dive in!

Instagram 75

Instagram Strategy Tips How To 75

Pixlee

NOVEMBER 19, 2020

But it soon regained its prominence as marketers realized its lasting relevance, and the opportunity to combine email marketing with other strategies. Still, social media marketing can be very beneficial to your marketing strategy. . Use Social Media User-Generated-Content (UGC) In Emails To Build Your Brand.

Social Media 52

Social Media UGC ROI Newsletter 52

Pixlee

AUGUST 3, 2020

Morphe seamlessly integrates its customer reviews with UGC with TurnTo and Pixlee. Not only have Shopify shares risen by a staggering 159% in 2020, but growing partnerships with major brands, now forced to rethink retailing as trends change, have proven to be exceptionally beneficial for both parties. .

Retail 87

Retail Discount UGC Buy 87

Later

SEPTEMBER 12, 2019

User-generated content (UGC) is a killer asset for brands and businesses looking to grow online. . UGC is an affordable way to share high-quality content that generates sales for your brand — it’s the social media equivalent of a word-of-mouth recommendation! . UGC Best Practices #1: Be Original with Your UGC.

UGC 60

UGC Content Instagram Hashtag 60

Pixlee

APRIL 13, 2021

So how should an ecommerce brand combat the rising demands of the uncertain retail era we are still in the midst of while maintaining a loyal following? However, there is a catch: if you at any point appear to be jumping on the relief bandwagon for personal gain, your strategy will backfire, and you’ll be mocked and cancelled, not praised.

Brands 95

Brands UGC Apparel Discount 95

The Realtime Report

FEBRUARY 16, 2017

Peer to peer influence and video content is impacting retail like never before. Today’s consumers are always on and more selective on what messages they respond to, and forming new affinities with brands and retailers based on authentic storytelling. Welcome To The Video Generation By Jason Katz. ” Click To Tweet. .”

Video 131

Video Retail Influencer YouTube 131

Waxing UnLyrical

JUNE 4, 2014

Retail companies the world over are taking to holistic commerce and everything it brings to the table. Cohen and his fast-growing team of content writers produce visionary content strategies and prolific content production for a growing portfolio of wonderful businesses from Bengalore to the California Bay.

Content 253

Content UGC Community building Hotels 253

Pixlee

MAY 2, 2019

For many retailers, it takes millions of dollars and years testing, tweaking, and focus-grouping before coming to market. Taking the steps to build your community pays incredible dividends for retailers on the hunt for word of mouth marketing, authentic product feedback, and positive user-generated content. Focus on Content.

Retail 68

Retail Authentication UGC Case Study 68

Buffer Social

NOVEMBER 12, 2019

The biggest retail dates of the year are just around the corner. We’ve researched some of the trendiest marketing ideas for Black Friday + Cyber Monday, including flash sales, messenger marketing, and UGC. Outdoor apparel retailer REI has taken a rather unique approach to its Black Friday marketing. That’s right.

Social Media 67

Social Media SMS UGC Marketing 67

Sprout Social

FEBRUARY 23, 2022

How does Instagram shopping fit into your social media strategy ? Food for thought: social media for retail is all about having an omnichannel presence. 7 Instagram shopping strategies to promote your store. Featuring people (think: influencers and UGC) whenever possible. Hey, don’t panic! Source: BH Cosmetics.

Instagram 130

Instagram How To UGC Real Estate 130

Sprout Social

DECEMBER 16, 2020

Just like the traditional retail experience, social feeds can become hectic during the holidays. Evaluate your current community engagement strategy and seek opportunities to bridge creative content with relationship building. Let’s take a look at some key ways this ice cream brand scoops people’s hearts on social.

Curation 120

Curation UGC Feed Feedly 120

Keyhole.co

MAY 9, 2023

Strengthen omnichannel marketing strategy: The contests drive traffic to multiple channels, including social media accounts (Facebook, LinkedIn, and other platforms), email newsletters, and websites. Collect user-generated (UGC) content: Encourage participants to create content relevant to the brand.

Instagram 52

Instagram UGC Hashtag Guidelines 52

Pixlee

JANUARY 3, 2022

Polishing up your product content with persuasive details and user-generated content (UGC) better supports your social commerce strategy. This led to the development of Catsy as a product information management system: purpose-built for brands that sell through distributors, retailers, direct-to-customer channels. .

Products 52

Products UGC Badge Widget 52

Pixlee

MARCH 5, 2019

It’s not just the loyal fans that love their marketing strategy. Retailers looking to add value to their in-store experiences stand to benefit from adopting similar interactive displays. This content, once shared, can be used in innovative ways to scalably drive more visitors to the resort. Big Sky and Big Community Wins.

Communities 70

Communities UGC Geotagging Real Estate 70

Pixlee

JULY 7, 2020

While core metrics and KPI’s haven’t changed dramatically, new focuses like diversity & inclusion, coupled with varying levels of retail lockdown have transformed brand zeitgeist. Michaels is a great example of a brand that successfully pivoted their marketing strategy during the uncertainty around the pandemic.

Brands 57

Brands UGC Communities Class 57