Ignite Social Media

JANUARY 7, 2022

Instagram Stories are hugely popular, but until recently, only large accounts could drive people to a website link using the “Swipe Up” feature. One-third of Instagram’s most viewed stories are created by brands and/or verified accounts. That’s now changed. BEFORE: Swipe Up. It must be verified. AFTER: Link Stickers.

Posterous 155

Posterous Instagram Newsletter Features 155

Social Media Strategies Summit

NOVEMBER 30, 2022

Research from Google and Talk Shoppe found that virtually all consumers agree that “good content” tells a story. Brand stories help otherwise faceless organizations build an emotional connection with their audience, leading to higher engagement, loyalty, and sales. million followers on Instagram and 2.7 Image source.

Campaign 304

Campaign Brands Influencer Collaboration 304

Bill Hartzer

SEPTEMBER 29, 2023

Currently, influencers must manually sift through comments and direct messages to collect information, then create a resource—such as a social media post, story, or external blog post—to relay and convert this information into actionable insights. It’s the best way to find the best hidden gluten-free gems.”

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Influencer Tools Travel Collaboration 165

Social Media Strategies Summit

JANUARY 12, 2023

They discussed various issues related to collaboration, including how to ensure cohesive branding, maintain effective communication, break down silos, and share best practices with university social media managers. How can we collaborate the best when people have different strategies and different goals?”.

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Collaboration How To Education Team 226

Sprout Social

NOVEMBER 8, 2021

You already know that Instagram Stories are a great tool for engaging your audience on Instagram. But with Stories lasting only 24 hours, it seems like a lot of work to create content visible for a short period of time. This is where your Instagram Stories Highlights come in. The process is simple.

Instagram 138

Instagram How To Eventful Team 138

Social Media Strategies Summit

MAY 25, 2021

Facebook can be a helpful resource in that mission. Facebook has developed many tools, resources, and best practices to help you better reach and connect with your followers. If resources allow, your agency may want to consider developing a messenger bot that responds and interacts with followers automatically.

Communities 130

Communities Engagement Facebook Authentication 130

Sprout Social

JUNE 28, 2023

Optimizing your Instagram presence doesn’t have to be a guessing game. Anyone with an Instagram Business account can use the network’s in-app reporting feature, Instagram Insights. This guide will show you how to access and use Instagram Insights to analyze your data. What is Instagram Insights?

Metrics 102

Metrics Instagram How To Patterns 102

Social Media Strategies Summit

JUNE 3, 2021

If you are looking to expand your government agency’s reach through social media but aren’t sure where to start, the Social Media Strategies Summit for Government featured five government experts on a panel to share their best practices. City of San Diego tries out Instagram Reels. Image Source: USFWS Instagram.

Engagement 149

Engagement Communities Video Tourism 149

Sprout Social

APRIL 4, 2023

Also known as disappearing content, Instagram, Facebook and TikTok stories are all examples of ephemeral content. It’s the opposite of evergreen content—your audience won’t be able to view it later, except if it can be manually saved to your profile, like Instagram Stories Highlights.

Strategy 117

Strategy Content How To Marketing 117

Hootsuite

MARCH 2, 2023

Bonus: Save time and download 20 free, customizable Instagram DM templates for your brand , including greetings, partnership requests, FAQ responses, replies to complaints, and more. This type of software is much more reliably trustworthy than other certain black hat Instagram automation techniques. What are automated DMs?

Social Media 131

Social Media How To Discount FAQ 131

Social Media Strategies Summit

JANUARY 5, 2022

Instagram provides a huge opportunity for small businesses to reach new audiences and establish their brand online. An effective, well-planned Instagram strategy is needed to drive real results. This article will break down how to use Instagram for your small business in 2022 and beyond. Image via Instagram.

Small Business 204

Small Business Instagram Platform How To 204

Sprout Social

APRIL 3, 2024

Whether it’s a try-on haul on YouTube, a styling video on TikTok or a #HighStreet fit check on Instagram, fashion influencers have an impact on how the world showcases their self-expression through clothing. Sprout’s data aligns with Instagram influencer marketing being one of the most popular avenues globally, especially on Instagram.

Fashion 97

Fashion Influencer Ensembli Instagram 97

Social Media Strategies Summit

NOVEMBER 30, 2020

That’s how many people use Instagram daily. Typically, people on Instagram are engrossed in documenting and peacocking every aspect of their lives — and watching others do the same. There are already 25 million business profiles on Instagram. Instagram Shopping (also known as Insta Shopping) is helping to do just that.

Products 164

Products Instagram Brands How To 164

Webbiquity SMM

OCTOBER 17, 2023

And lead gen campaigns on Facebook and Instagram are 10X more expensive than brand awareness advertising. Those are among the findings from a trio of this year’s best research reports, from WordPress VIP , Hootsuite , and Metricool. The economy (16%) and analytics (12%) trail considerably at second and third.

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Research Report Social Media CPM 257

Social Media Strategies Summit

SEPTEMBER 18, 2023

Influencer marketing can be highly impactful, with one-third of consumers agreeing that influencer posts are the best way for brands to persuade customers to try new products. And the best news of all: working with influencers needn’t be complex or expensive. They always get some of the best shots,” Abbey explains.

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Influencer Travel Retail UGC 130

Ignite Social Media

DECEMBER 14, 2020

Below our agency has broken down several 2021 social media predictions, accompanied by valuable resources designed to help you set the foundation for your 2021 strategy. Social Media Stories Everywhere. Instagram vs TikTok Battle Continues. — Instagram Shopping. 2021 Facebook Changes and Predictions.

Social Media 203

Social Media Influencer Instagram API 203

Social Media Strategies Summit

FEBRUARY 13, 2020

For B2B brands, social media is growing in importance: 66% of B2B marketers report that LinkedIn is effective, 66% say they plan to boost their organic usage of Instagram, and 56% rate YouTube as important to overall brands success ( Articulate ). 1 Hubspot is a Resource for Marketing Decision Makers. TAKEAWAY: Be a resource.

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B2B Social Media Brands Hubspot 150

Social Media Strategies Summit

FEBRUARY 18, 2021

Whether it is Instagram shops or Facebook Marketplace, social commerce will continue to grow in 2021. With features like Instagram shops and Facebook Marketplace, things have become even simpler. Here’s an example: Image via Instagram. You can leverage this trend by incorporating stories into your social media content strategy.

Trends 195

Trends Social Media Authentication Instagram 195

Hootsuite

MAY 17, 2022

Sure, you do, because it’s the first step of every successful Instagram sales funnel… Plus, you’re reading this right now. Instagram can be your all-in-one sales funnel, as long as you set it up for success with a solid Instagram marketing strategy. Bonus: Get the Instagram advertising cheat sheet for 2022. Interest (e.g.

Instagram 119

Instagram How To Loyalty Discount 119

Buffer Social

OCTOBER 18, 2023

Instagram is one social media platform that is evolving at a rate of knots. Remember when all you could do on Instagram was share oversaturated images of your food? The Instagram algorithm loves early adopters of its new features. Love you, Lo-Fi filter.)

Features 113

Features Instagram How To Template 113

Sprout Social

NOVEMBER 18, 2020

Here you’ll find all the resources you need from the basics of establishing a social video strategy, to analyzing your results and refining your approach. Video content can be daunting to create, requiring more resources in production and editing. Instagram Video Tips. Instagram is increasingly reliant on video.

Social Media 109

Social Media Video Strategy Tips 109

Sprout Social

NOVEMBER 17, 2022

Instagram has been leaning more into its video strategy over the past few years. In July 2022, the app announced that all new videos under 15 minutes will be shared as Instagram Reels. Instagram Reel ideas for fashion and retail brands. View this post on Instagram. View this post on Instagram.

Types 118

Types Instagram Brands Collaboration 118

Ignite Social Media

DECEMBER 9, 2021

Instagram Stories are hugely popular, but until recently, only large accounts could drive people to a website link using the “Swipe Up” feature. One-third of Instagram’s most viewed stories are created by brands and/or verified accounts. That’s now changed. BEFORE: Swipe Up. AFTER: Link Stickers. After this, tap “Done”.

Posterous 78

Posterous Instagram Newsletter Features 78

agora pulse

APRIL 15, 2020

Get the scoop on Instagram best practices from the marketer who literally wrote the book about this social media platform. You may know Jenn Herman as the mastermind behind Jenn’s Trends or as the author of Instagram for Business for Dummies , and the recently released Instagram for Dummies. Neither have her clients.).

Questions 154

Questions Instagram Hashtag Social Media 154

Sprout Social

APRIL 25, 2024

These templates are fully customizable and informed by industry best practices, so you can save time and effort. A social media template is a pre-designed resource that serves as a starting point for a variety of social media marketing tasks. When you’re already spread thin, every minute counts. Download the template 7.

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Template Templates Social Media RFP 65

Hootsuite

APRIL 18, 2022

To truly be a master of Instagram Reels, it takes more than just a deft touch with a filter. After all, you can have the very best video in the world — one with a trending audio clip, hilarious edits , a thought-provoking message, and a filter that makes you look like your mouth is full of hot dogs. Travel hashtags for Instagram Reels.

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Hashtag Instagram HootSuite Travel 141

Keyhole.co

MARCH 24, 2024

Airbnb’s Instagram features high-quality pictures of beautiful homes that would make anybody want to pack their bag and experience Airbnb’s rentals. Besides showing the aesthetic rental interiors, their Instagram reels highlight the fraternity Airbnb creates between the hosts and their guests. million Instagram followers.

Communities 59

Communities Social Media Strategy UGC 59

Hootsuite

MAY 18, 2023

Bonus: Claim your pack of free animated Instagram Reels templates created by Hootsuite’s professional designers. Common examples of short-form videos include TikTok videos, Instagram Stories and Reels, YouTube shorts , and Snapchat Spotlight and stories. What is short-form video? daily views globally Whoa.

Video 112

Video HootSuite How To UGC 112

Hootsuite

MAY 3, 2023

The best agents know that marketing and generating leads is an ongoing effort, one that helps you build your personal brand, expand your network, and grow your real estate business. If you want to grow your following and generate leads, you need an Instagram hashtag strategy in place. But where should you start? Need ideas?

Real Estate 93

Real Estate Tips How To Hashtag 93

Sprout Social

OCTOBER 5, 2023

Tools like Creator Studio for Facebook and Instagram can help. Creator Studio is a dashboard content creators and brands use to manage their content, audience engagement and data analysis of their Facebook and Instagram accounts. What is the difference between Facebook and Instagram Creator Studio? What is Creator Studio?`

Instagram 107

Instagram Facebook Marketing Features 107

Hootsuite

JUNE 28, 2022

They’re also an incredible resource for freelancers, entrepreneurs, and anyone else managing social media while running a small business. That’s because the best social media scheduling tools can save you time, streamline your work, and help you grow your social media presence. Ensure you post at the best time to engage your audience.

Social Media 114

Social Media Tools HootSuite Tweetdeck 114

Ignite Social Media

FEBRUARY 25, 2020

For years, the best practice when it came to video content was to keep it short, sweet, and to the point. Convincing creators and brands to create longform content for the platform is great for Facebook because it gets people to spend more time on their network, but few Pages have the resources to create such content on an ongoing basis.

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Facebook Real Estate Notification Advertising 145

Keyhole.co

JANUARY 18, 2024

Let’s take a wild guess about where you’re at in your journey: You’ve probably heard about and/or seen Instagram link(s) in bios and are wondering how to leverage those for your own business. What’s an Instagram Link in Bio? You don’t really need your Instagram bio to lead to one page (e.g., your website).

Instagram 52

Instagram How To Insurance Findability 52

Sprout Social

MARCH 20, 2023

Who hasn’t been scrolling through TikTok or Instagram Reels only to realize they’ve lost an hour? Reels account for almost 20% of the time people spend on Instagram. In fact, on Instagram Reels have the highest reach of all media types on the platform. At the risk of stating the obvious: Short-form video is a big deal.

Buy 118

Buy Video How To Template 118

Hootsuite

APRIL 3, 2023

Put on your best sweatpants and try out these 16 engagement posts on Facebook to become the hero of your own marketing story, er, strategy. Try sharing your best “how to” tips and hacks in a Facebook Reel: Educational content can help you: Show, not tell, your audience how your product or service can help them. Trust = sales.

Engagement 110

Engagement UGC Facebook HootSuite 110

Sprout Social

FEBRUARY 6, 2023

Features for brand collaboration: Instagram collab Paid partnerships in Reels Facebook Brand Collabs Manager Facebook Partnership messaging folder TikTok Duet Navigating feature overlap in different platforms Between the similarities and differences, it can be overwhelming to understand where to invest your time, energy and resources for your brand.

Features 101

Features Social Media Curation Geotagging 101

Pixlee

MAY 28, 2021

They all thrive on Instagram. Conversely, non-visual brands, like insurance, software, and other similarly abstract brands can struggle with Instagram as a channel. But with the right tactics and goals, those underserved industries can also thrive on Instagram. . The Key to Telling a Tangible Story .

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Instagram Insurance UGC Brands 83