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Mapping Your Social Graph

Proactive Report

Social media has extended the reach and influence of your stakeholders – they’re on Facebook, Twitter and LinkedIn and they’re connecting to each other. The Social Graph is the representation of our relationships. What is new is how connected we are and how fast the information moves along the social graph.

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Facebook for Marketing Research: Political Polls #auspol

Laurel Papworth

For members it works this way: Facebook looks at what you are putting in your status updates (say, “surfing”), what links you click on (“surfing video”), Business Pages you Like (“Ripcurl”) and what your friends also do (social graph behaviours). How to do Facebook Marketing Research.

Research 107
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What Websites Are You the One True Fan of?

Justin Levy

The service leverages your Twitter social graph so there’s no need to go out and seek followers all over again, which is always an annoying feature of many new social networks. The same concern exists with OneTrueFan because it is sharing your browsing footprint with your entire social graph.

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How Your Brand Can Get the Most Value Out of Facebook’s Edgerank Algorithm

Mindjumpers

He predicts that in today’s social media environment, “Context” is what will become the king. Customers form relationships in “the social graph” , from which connections, based on relevance, form the interest graph. And, it is the interest graph where context serves as the future of marketing and customer engagement.

Brands 244
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Is Facebook All Wrong About Our Sharing Psychology

Convince & Convert

This is an important and bold move (the technology not the robe), because as you are probably aware, SnapChat formerly was set up so that all content shared on the social network expired – forever – 10 seconds after it was initially retrieved. About this entire construct SnapChat says “balderdash.”

Facebook 141
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Is it That Easy?

Proactive Report

Building social graphs has not been part of our PR practice. They need to develop an easy-to-use vocabulary set for understanding data mining and social graphs and communicating about it. Right now ‘social network analysis’ just doesn’t trip off the average person’s tongue.&#.

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2011 PR Trends: Email and Social Engagement

Proactive Report

They have added many social components to their email service. 21% of email marketers say social media integration is essential to drive opt-in rates when you are building a list. What you can do to socilize your email content: Use a tool like Flowtown that uncovers the social graph of the people on your email list.

Trends 85