Buzz Marketing for Technology

MARCH 11, 2010

Radian6 – Acts as a safety net to capture mentions of our brand name in Twitter and beyond such as on blogs, in comments, on forums, and in social networks such as Facebook. To me this is the most fertile area on which to prove ROI. The trick is you just have to be able to listen and show up to the right conversations!

B2B 206

B2B Social Media Radian6 Tweetdeck 206

Net-Savvy Executive

MARCH 15, 2011

The response might come from a customer service or PR function, but the basic idea is what Radian6 calls "the social phone:" social media represent a new customer-service touchpoint, and companies need to respond to every mention that merits or requires a response.

Analysis 75

Analysis Social Media Radian6 Social CRM 75

Pam Moore

APRIL 6, 2019

Thanks to social networks such as Twitter, Facebook, LinkedIn, Instagram, and YouTube, marketers can obtain real-time customer insight within seconds and begin using such data to optimize their digital and social marketing programs for the highest success and ROI possible. know what content will drive social conversation, conversion and ROI?

Campaign 60

Campaign Social Media Content How To 60

Convince & Convert

SEPTEMBER 21, 2010

To be fair, I’ve only included those I’ve actually used (Radian6, Sysomos, Spiral 16) or tested (Meltwater, SM2). And of course thanks for including Radian6. davidalston Radian6 [link] David Alston Katie, great post on outlining a process to selecting the right tool. And of course thanks for including Radian6.

Social Media 155

Social Media Radian6 Strategy SM2 155

Convince & Convert

JANUARY 11, 2011

You’ll want to us Radian6 , ViralHeat , Spiral 16 , Sysomos , Social Mention or any of the other social listening tools for this project. To do so, determine the number of times your company and its products are mentioned on the social Web in a neutral or positive context over a 30 day period.

Metrics 159

Metrics Postrank Social Media Klout 159

Josh S Peters

NOVEMBER 23, 2009

If you’re still craving more info and don’t want to create an action plan yet then you can look at some of the paid tools like BuzzGain , Techrigy or Radian6. This will get you a rough idea of what you’re looking at. Some of which not only compile online info about your company, but do sentiment analysis as well.

Campaign 105

Campaign Social Media Radian6 Disqus 105

Diva Marketing Blog

JUNE 10, 2012

Geoff Livingston: When Gini Dietrich and I focused on multichannel integration, our logic centered on delivering ROI and outcomes for social media. Google Analytics, Radian6, Hubspot, Marketo, and Eloqua is where I’d start depending on budget, from free to full enterprise. Geoff Livingston: There is no silver bullet, unfortunately.

Marketing 96

Marketing Radian6 Blogger Hubspot 96

Firebelly

APRIL 9, 2012

Here are 5 must-reads on social media ROI that we don’t want you to miss. By Debra Donston-Miller As businesses get more sophisticated in their use of social networking, so too are the metrics by which they measure social business ROI. Measure Social Media ROI with Google Analytics Social.

ROI 188

ROI Social Media Radian6 Metrics 188

Convince & Convert

MARCH 25, 2010

Advanced social media analytics and ROI calculations often require tying together disparate systems, and looking for causation (or at least correlation) between social media success and business outcome. If you have all of your passwords and such handy, the process should take about 5 minutes. link] jaybaer Yes indeed. Eventually, I hope.

Social Media 117

Social Media Strategy Statistics Metrics 117

Webbiquity SMM

SEPTEMBER 12, 2011

And of course, there’s the ongoing social media ROI debate : how do I measure this? Can social media ROI really be measured? Lasica and Kim Bale review 20 powerful fee-based tools for professional social media monitoring, among them Radian6 , Lithium , Alterian SM2 and Attentio. Social Media Metrics and ROI.

Social Media 257

Social Media Trendrr SM2 Alterian 257

Convince & Convert

APRIL 6, 2010

Social Mention (or a paid social media listening package like Radian6 , if you have one) Go to www.socialmention.com and search for your company or product name (in quotes), and set the pull-down to “all.&# Thanks for the Radian6 mention.

Brands 143

Brands Content Social Media Consultant 143

Convince & Convert

SEPTEMBER 20, 2010

winning campaigns, measure ROI, and reach audiences. case for B2B social media has been well documented over the past few months (here, here, and here to cite just a few), but one of the most important components a business must [.] link] Removing the Blindfold that Prevents True Engagement amd Measurement | Brian Solis [.]

Social Media 147

Social Media B2B Strategy Consultant 147

Convince & Convert

JUNE 10, 2012

Indeed, smart companies track social media’s impact on desirable behaviors such as lead generation, repeat website visits, and even corollation-derived ROI. BILLION dollars on Radian6 , Buddy Media , Vitrue , and Collective Intellect because they thought they could be the long-term kings of custom Facebook tab deployment?

Social CRM 127

Social CRM Hubspot HootSuite API 127

Pam Moore

FEBRUARY 1, 2016

Achieving measurable social media ROI is very similar to teens and sex. It will also determine if your dream of achieving an ROI using social media ever makes it out of your dream and into the real world. Understand social media business success and ROI is only as good as the business goals and objectives for which it is aligned.

Social Media 113

Social Media ROI How To Marketing 113

Convince & Convert

JULY 27, 2012

Read on for insights from Jay Baer & Eric Boss ‘s Social Media Stat of the Week ( This week : The Altimeter Group released the public report, The Social Media ROI Cookbook. Radian6, I think, really pioneered that model internally and had really specific, amazing ways of triaging and handling inquiries. Listen Now.

Airlines 115

Airlines Sentiment Hotels ROI 115

Webbiquity SMM

OCTOBER 5, 2010

Guest author Frank Podlaha explains how to craft a search strategy and then use tools like LocalChirps , Twitscoop and Radian6 to cut through the clutter on Twitter and find exactly what you’re looking for. Twitter ROI: Show Your Clients the Effectiveness of Twitter Campaigns by Web Analytics World.

Tools 207

Tools Twitter Tips Statistics 207

Convince & Convert

AUGUST 18, 2010

Lauren Fernandez, Radian6 [link] Nikki Stephan Jay – I like that you took this one step further and included the more appropriate questions versus just listing the wrong ones. I think showing the different questions to ask will help PR firms define overall goals much more efficiently.

Questions 160

Questions Social Media Consultant Education 160

Techipedia: Tamar Weinberg

JUNE 16, 2010

Are you getting ROI on your investments on the social web? Building relationships takes time so you have to give it enough time before you will see good ROI. What she is doing is totally not a social media ‘sin’ because she is not sharing personal updates on Radian6′s handle. What is working for me?

Questions 277

Questions Social Media How To Postrank 277

Convince & Convert

JUNE 11, 2010

Amber is Director of Community for Radian6 , co-proprietor of the influential Brass Tack Thinking blog (formerly Altitude Branding), a cool mom, a motivating force, and a hell of a flautist).

Upcoming 124

Upcoming Project News Social Media 124

Convince & Convert

SEPTEMBER 21, 2010

Radian6 For advanced social media listening, I often recommend my friends at Radian6 , who have – in my opinion – the most robust feature set and product development roadmap of all the widely available social listening platforms. Thanks for the Radian6 shout-out! Thanks for the Radian6 shout-out!

Social Media 167

Social Media Strategy Consultant Tweetdeck 167

Techipedia: Tamar Weinberg

JULY 8, 2008

Instead, it’s about contributing, bringing something to the picnic, and doing what Radian6 Marcel LeBrun calls “listening at the point of need.&# From there we can begin to form an all encompassing online strategy and the key indicators of success metrics for ROI.

Social Media 163

Social Media Marketing Consultant Communities 163

Techipedia: Tamar Weinberg

MARCH 10, 2010

Lots of promises, not much skill, close to zero ROI. I know Radian6 is excellent but it’s also very pricey for someone who only works with one or two clients. Radian6 is great and I recommend it — it consolidates lots of features of other tools in one single interface.

Marketing 240

Marketing How To SEO Training 240

Kikolani

NOVEMBER 29, 2010

Amber is the VP of social strategy for Radian6, business and communications strategist, and co-author of the The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter and More Social with Jay Baer. Her latest posts include The Personal ROI of Social Media , The Culture of Good Enough , and 20 Truths.

Blogger 168

Blogger SEO Consultant WordPress 168

Buzz Marketing for Technology

FEBRUARY 9, 2011

Radian6 – I originally started with a firm that I own here at Avaya. They offer sentiment analysis, trend comparisons, geographic analysis, theme detection, authority measurement, demographic and, a classification engine similar to Radian6 or Sysomos and the same basic price point of about $500 a month. PAID MONITORING SERVICES.

Crimson Hexagon 275

Crimson Hexagon Analytics Sysomos Radian6 275

Convince & Convert

MARCH 16, 2010

If you would like a demo, email alison at infegy.com [link] Madhup Thakur RT @lorirtaylor: 7 Reasons Not to Put All Your Eggs in the Twitter Basket: [link] [link] Genevieve Pritchard RT @lorirtaylor: 7 Reasons Not to Put All Your Eggs in the #Twitter Basket: [link] [link] Jan Stanich Anti-social media update: 7 Reasons Not to Put All Your Eggs in the (..)

Social Media 124

Social Media Strategy Foursquare Social CRM 124