Jeff Esposito
OCTOBER 3, 2011
There is no question that social media is the most useful innovation or tool for the public relations industry. That is great for the industry and clients hungry for coverage, but social media also has a dark side.
Jeff Esposito
JULY 11, 2011
This is post is part of the Institutionalizing Social Media series. One of the biggest and more oft-debated questions in the social space is how much time a company should devote to its social media efforts. Here are four social media disciplines and how much time I recommend spending on each one.
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Jeff Esposito
OCTOBER 18, 2013
A marketing persona is simply an invented version of your business, consumers and products that work as a marketing tool for your overall business. They had three personas (Anna, Jade and Luca) that lost their phone and would start conversations about it with real people over social media. Personas in Social Media.
Jeff Esposito
OCTOBER 15, 2010
The book was published long before the struggle to quantify social. media, but the measurement methodology presented still rings true. After all, social media is still media. Social media is a business tool, and social media can be measured like anything else.
Jeff Esposito
JULY 9, 2012
Do you know what types of customers are connected to your company on social media? It might sound like something trivial, but marketers and communicators working in social media are going to need to know it as more C-level executives turn their eyes to the Twitters and Facebooks of the world. Wait, you’re still reading?
Jeff Esposito
JUNE 13, 2011
This is post is part of the Institutionalizing Social Media series. As you begin to put your social media plan into action , perhaps the biggest thing that you need to do aside from the rollout is to establish what you are measuring. For that question, articulate what you want to accomplish. So where do you start?
Jeff Esposito
JUNE 2, 2015
Twitter recently made a big splash in the social media world when they announced their new analytics – called audience insights. Eyeballs translating to actions: While we can opine all we want on social media being a conversational tool, it is also Big Business. How many people are seeing them?
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