Pam Moore

JUNE 29, 2016

Would you like to achieve more ROI from your Facebook advertising and Facebook boosted posts? If you answer yes to this question then you have arrived at the right place. 8 Steps to Develop a Social Business Plan (white paper). How to Choose and Prioritize Social Media Goals and Objectives.

Advertising 113

Advertising Facebook ROI Analysis 113

Sprout Social

MAY 25, 2022

This includes answering questions and publishing educational content to nurture leads. The ability to quickly answer questions and handoff cases between social, sales and support likewise makes it easier to respond to people quickly. Reports, white papers and other lead magnets. Provide better customer care.

Team 110

Team B2B Platform Analytics 110

Pam Moore

SEPTEMBER 12, 2016

If you answer yes to this question then you have landed on the right blog post today! How to Get Your Social Marketing Budget Approved (white paper). If you answer yes to this question then you have landed on the right blog post today! 5 Steps to Prioritize Social Networks for Business.

ROI 60

ROI Social Networking Template Templates 60

Pam Moore

APRIL 8, 2016

Although crossing random tasks off your list may feel good for the short term, RAMs will eat every morsel of ROI before you even realize where the problem is if you are not careful. Think about these questions… Do you know what success looks like to you? Supporting Resources: 10 Tips Stomp Random Acts of Marketing (white paper).

ROI 113

ROI Energy Tips Activities 113

Social Email Marketing

OCTOBER 18, 2010

Despite discussions concerning the ROI of social media marketing and many questions regarding the how, what and when, it remains a fact that social media marketing exists and work, whether we debate it or not. Those are facts.

Social Media 75

Social Media Social CRM Social Bookmarking ROI 75

Pam Moore

MARCH 29, 2017

Can you easily answer these questions? . If you struggle with answering these questions, then you need to take a listen to the latest Social Zoom Factor podcast episode #230 which will help you understand how to define what success looks like. Supporting Resources: How to Get Your Social Marketing Budget Approved (white paper).

Social Media 60

Social Media Small Business ROI Analysis 60

Pam Moore

SEPTEMBER 9, 2020

One of the absolute best ways to increase both conversions and return on investment (ROI) on ALL of your marketing is to learn how to build, use and optimize sales and marketing conversion funnels. This is how ROI is achieved! Top metrics to track in each phase of the funnel to optimize for maximum sales and ROI.

Conversation 78

Conversation Template Templates Marketing 78

Webbiquity SMM

APRIL 27, 2010

Whatever questions you may have about social media marketing, you’ll probably find the answers in the 2010 Social Media Marketing Industry Report from white paper guru Michael Stelzner. The Biggest Question. A year ago, the top questions most marketers had about social media related to tactics, with ROI second.

Report 191

Report Social Media B2B Newsvine 191

Sprout Social

JANUARY 13, 2021

Depending on how long your sales cycles and customer journeys are, attribution modeling can be the solution to all of these questions. ROI measures revenue while attribution measures impact. For every lead generation, include a question that asks how they heard about you. Why marketing attribution models are important.

Social Media 97

Social Media Marketing Newsletter URL 97

Pam Moore

SEPTEMBER 2, 2016

How do you achieve a positive ROI using social media and digital technologies and strategies? How to Get Your Social Marketing Budget Approved (white paper). How do you know where you should engage? Supporting Resources: Slideshare Presentation Deck on this topic. 10 Habits Highly Effective Social Media Marketing Leaders.

Social Networking 113

Social Networking Strategy Analysis ROI 113

Pam Moore

NOVEMBER 23, 2020

In addition the bottom of this blog posts is loaded with helpful resources, templates and white papers for you to leverage in your planning and execution. Be sure to download the full white paper which includes even more tactics and strategies to get your Social Media Budget Approved !

Training 78

Training Marketing Consultant Template 78

Pam Moore

NOVEMBER 23, 2020

Would you like answers to these questions? In addition the bottom of this blog posts is loaded with helpful resources, templates and white papers for you to leverage in your planning and execution. Be sure to download the full white paper which includes even more tactics and strategies to get your Social Media Budget Approved !

Training 78

Training Marketing Consultant Template 78

Twist Image

MAY 3, 2012

" I get asked this question all of the time. The best business to business sales are done through relationships, testimonials, white papers and general content marketing (unless you're in a highly structured, regulated and procurement driven process, but there is still an opportunity to leverage social media). case studies.

Findability 106

Findability Social Media Case Study ROI 106

Webbiquity SMM

APRIL 11, 2012

Develop content that answers the questions you see being raised. a white paper can be re-used as a presentation, a couple of blog posts and a bylined article) and spread the workload among several internal subject matter experts, so one writer becomes overwhelmed. This is where the “R” happens in social media ROI.

Social Media 176

Social Media B2B Exercises Hubspot 176

Pam Moore

SEPTEMBER 23, 2016

If you answered yes to the above questions then you have landed on the right blog post and podcast today. Supporting Resources: Digital Body Language: 105 Factors Impacting Your Personal and Business Brand (white paper). Conversion Rate Optimization: 20 Factors Impacting Your Sales and ROI. Welcome to the Inspiration Age.

Data 60

Data Social Media Brands Authentication 60

Convince & Convert

APRIL 20, 2010

Last week, I co-published a white paper with Chris Baggott , the CEO of Compendium Blogware (I’m on their advisory board). The free “Blogging’s Long Tail Approach&# white paper is devoted to describing this notion of blog content breadth, and its impact on search term selection, and search term optimization.

Hitwise 117

Hitwise Content Blogger Consultant 117

ProBlogger

JANUARY 30, 2013

However, as more and more blue chip companies are beginning to catch on, questions are being asked about whether this strategy is the right one. Here we take a look at some tips for content measurement and examine if tracking ROI is actually possible. So … is content marketing ROI trackable? Always start from the end.

ROI 40

ROI Content Buy Cost 40

Janet Fouts

FEBRUARY 11, 2013

Some are analytical thinkers and know how to extract ROI from a stone. Yes, community moderation is a skill set that may not jive with writing white papers, e-books and deep thoughtful content but it doesn’t mean community managers aren’t capable of it. Some are great conversation wranglers, s**t-disturbers even.

Communities 141

Communities Content Jive Meme 141

Pam Moore

OCTOBER 1, 2017

Even when you place a simple ad on Facebook, the first question Facebook will ask you is, “who do you want to target?” 8 Steps to Develop a Social Business Plan (white paper). You Are the Media: 10 Reasons You Need a Blog (episode 111). 10 Tips to Focus on Needs of Your Customer. SoundCloud.

Strategy 166

Strategy Marketing Training Small Business 166

Pam Moore

OCTOBER 11, 2016

Are your tweets helping you increase the ROI of all of your content marketing, digital and brand marketing? If you answer no to any of these questions then you have incredible opportunity to fix the problem and turn every answer listed above into a yes. Increase ROI of every marketing dollar you spend? Increase sales?

Tips 60

Tips ROI Social Networking Training 60

Webbiquity SMM

MARCH 13, 2019

However, it’s certainly reasonable to expect that a good number of hiring managers do searches at Google for “IT Recruiter” and then: Download a white paper about “Successful IT Recruiting” or “The Benefits of Passive Candidates.” Ultimately, they can be exponential. They want more of YOU.

Engineering 137

Engineering Social Media Hubspot Marketing 137

Pam Moore

SEPTEMBER 18, 2016

If you are a budding social and digital marketer working at a new company in a new position, the first questions you should be asking should be related to understanding business goals and objectives, not asking for the logons to the social networks. How to Get Your Social Marketing Budget Approved (white paper).

Social Media 60

Social Media Marketing Social Networking ROI 60

Oktopost

OCTOBER 10, 2022

This could include responding to questions, highlighting unique user-generated content, and replying to comments or replies to your tweets or posts. Landing pages, white papers, and other sales assets can help your partners generate more leads. Instead, try to interact more directly with your social media audience.

Brands 75

Brands B2B SEO Influencer 75

Webbiquity SMM

DECEMBER 13, 2011

ask and answer questions). Knowing what kinds of questions your prospective customers are asking, what problems they are trying to solve, and their opinions and observations about competitive firms can help you develop content that better meet market needs and set you apart from competitors. Interact (e.g.,

Social Networking 190

Social Networking B2B Plaxo Marketing 190

Writtent Blog

MAY 20, 2014

Investing in one big piece of content could easily drive more ROI than 50 small pieces — the kind that tend to go unnoticed. Considering the huge ROI there is to be had with content marketing, more and more entrepreneurs & CEOs are taking the plunge to invest in a director of content for their marketing campaign.

Trends 95

Trends Content Marketing Curation 95

Waxing UnLyrical

MARCH 11, 2015

Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars. “If you can’t measure it, you can’t manage it.” Peter Drucker.

Metrics 100

Metrics How To Discount Analytics 100

Pam Moore

JUNE 28, 2019

Increase the ROI of your content. By focusing and planning you also are better able to integrate your content across multiple mediums, thus increasing your reach, audience, and ROI. ” If you are questioning what you are going to publish on any social network, you are already falling behind your competition, sorry.

Template 60

Template Templates Content Marketing 60

Pam Moore

MAY 27, 2016

If you have to question if it is spam you are posting, then it probably is. Supporting Resources: Digital Body Language: 105 Factors Impacting Your Personal and Business Brand (white paper). Here are 15 things that smart, social savvy business marketers never do on Facebook. . Spam the Facebook wall of your friends. episode 4).

Facebook 113

Facebook Marketing Groups Groups 113

Pam Moore

DECEMBER 9, 2019

Create once, use many (= increased ROI). Possible white-paper (y/n). Can you answer these questions about your target customer with 100% confidence? Help you provide value to your audience. Force you to think further than today and tomorrow. Help you integrate across mediums. Leverage across mediums, different audiences.

Template 78

Template Templates Social Media Content 78

Pam Moore

DECEMBER 9, 2019

Create once, use many (= increased ROI). Possible white-paper (y/n). Can you answer these questions about your target customer with 100% confidence? Help you provide value to your audience. Force you to think further than today and tomorrow. Help you integrate across mediums. Leverage across mediums, different audiences.

Template 78

Template Templates Social Media Content 78

Socialmedia.biz

JULY 23, 2017

These include gamification, internal communications and ROI-focused analytics. You can also create an update where you ask people to like a page, follow an account, subscribe to an email list, answer a question on Quora or install an app, for example. This ensures that your posts drive maximum engagement when shared.

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

Diva Marketing Blog

FEBRUARY 24, 2011

In our interview I challenged him to answer his own question. Diva Marketing/Toby : Before we dive into this interview, let’s set the stage with a question I often ask, “What does social media mean to you?”. It s indeed the $10 million dollar question! For some people ROI translates only to sales dollars. 60secondtweets.

Social Media 75

Social Media ROI How To Cost 75

Pam Moore

NOVEMBER 28, 2018

Create once, use many (= increased ROI). Possible white-paper (y/n). Can you answer these questions about your target customer with 100% confidence? Help you provide value to your audience. Force you to think further than today and tomorrow. Help you integrate across mediums. Leverage across mediums, different audiences.

Template 60

Template Templates Content Social Media 60

Pam Moore

NOVEMBER 28, 2018

Create once, use many (= increased ROI). Possible white-paper (y/n). Can you answer these questions about your target customer with 100% confidence? Help you provide value to your audience. Force you to think further than today and tomorrow. Help you integrate across mediums. Leverage across mediums, different audiences.

Template 60

Template Templates Content Social Media 60

Buzz Marketing for Technology

JUNE 27, 2008

In the current issue of Inside Knowledge magazine, editor Jerry Ash raises the same question that Chris Hearne brought up in this blog a few days ago : If virtual is so great, how come conferences are booming? More and more, people are reaching out to their extended networks of colleagues to ask questions and share ideas and best practices.

Web 2.0 150

Web 2.0 Movable Type Case Study Conference 150

Webbiquity SMM

JANUARY 2, 2013

Find the answers to these questions and many, many more here in over 100 engaging and intriguing social, search, content, inbound, email, mobile and other marketing stats and facts from the past few months. Need more evidence that measuring social media ROI is hard? What’s the key to generating more inbound marketing leads?

Social Media 245

Social Media B2B Marketing SEO 245

Hootsuite

JULY 25, 2023

But, if you’re unfamiliar with ChatGPT’s conversational AI model , you may not be sure what kind of questions and commands will get the most out of your chatbot. Summarize this white paper into bullet points for an Instagram caption [INSERT WHITEPAPER]. Re-write this Instagram post for Twitter. INSERT POST].

Marketing 90

Marketing Upcoming HootSuite Campaign 90