Self-Publishing vs. Publisher: Why You Should Do Both
MAY 30, 2012
He and I were talking to Bob Reed about the book publishing process – Mark having just published Return On Influence and Geoff Livingston and me having just published Marketing in the Round. Because a competitor is publishing a Twitter book and they want to beat them to the punch. Is Publishing Dead? If I publish this blog post by 7 a.m.
Branded Content: 6 Things To Remember before Publishing
FEBRUARY 10, 2015
Whenever you publish content it should be relevant for both your audience and your own business perspectives. Always Always ask yourself if this specific piece of content is relevant enough to publish. You are hopefully already publishing a lot of content in different formats. Therefore, as a little help to content marketeers, we have made a small checklist.
6 Rules of Thumb for Successful Brand Publishing
JUNE 17, 2015
The Internet has made brand publishing ubiquitous. In the words of Mark Ragan , CEO of Ragan Communications, “If we tell our stories the right way, we have the ability to become legitimate publishers in our own right.”. And in today’s hyper connected world, everyone’s a publisher. So what could possibly go wrong with brand publishing? But how do they do this effectively?
The Best Social Media Analytics Tools for Publishers
APRIL 17, 2014
What are the best tools for publishers looking to track social media activity at the content level? Chartbeat Publishing. Chartbeat Publishing was the first on the scene in this category and it continues to be the most popular. HipDek is an up-and-comer; it hasn’t achieved the critical mass of the others yet but it offers good functionality specific to publishers. Spike.
10 Practical Twitter Tips for Publishers
NOVEMBER 11, 2010
Publisher Survey: Reddit Traffic Way Up, Digg Way Down
JANUARY 25, 2012
Has this translated into a significant change in social news referrals for publishers? Adam Singer summed up the general sentiment in recent conversation we had on Twitter: “Reddit / Stumble won.” ” I wanted to get a better idea of just how much of a shift has occurred with some of the publishers that we work with at Define Media Group. million 2011.
Why Publishers Need to Walk Away From Facebook
JULY 25, 2016
In late June, Facebook once again announced a News Feed algorithm change —this time to focus more on friends and family content, and less on brands and publishers —a change that’s not all that surprising since Facebook is organized around who you know. This modification, however, is making huge waves in the publishing world, since publishers and content houses have relied on Facebook as an effective way to get in front of consumers. But publishers are not quite in as dire straits as it may appear, even with this seeming abandonment of Facebook. And that’s not all.
Pinterest: Great Opportunity for Lifestyle Publishers and Brands
NOVEMBER 21, 2011
While any photo-rich site can benefit from Pinterest, at least at this stage in its evolution there are particularly strong opportunities for lifestyle publishers and brands. At the moment it has more followers than all of the others combined. I am primarily covering publishers in this post but there are also solid opportunities for retailers. Should Publishers Add “Pin It” Buttons?
The 32 Best Twitter Marketing Tools
JANUARY 24, 2017
While Facebook is far and away the largest social network, when it comes to driving B2B website traffic and brand visibility, Twitter and LinkedIn are tops. HubSpot has noted Twitter has more than 300 million active monthly users, and “accounts for 16% of referrals to longer articles from social sites and 14% for shorter news articles.” 11) Twitter Analytics.
7 Conversion Rate Optimization Tips for Publishers
NOVEMBER 16, 2010
Paras has been doing some interesting work with A/B testing and conversion rate optimization so I thought it would be good to get some tips for publishers from him. As the director of Visual Website Optimizer (A/B testing software) I have had the opportunity to observe hundreds of A/B tests by our (publisher) customers and analyze what works for them. Tags: Publishing Yes / No.
12 Social Media Tools for Scheduling and Publishing Updates Compared
JANUARY 19, 2015
In this post, I wanted to share my findings for others who are also in the process of choosing a social media publishing tool for their business. The following are the social media tools for scheduling and publishing updates that I chose to research. They do have features that allow you to automate publishing updates to specified social media networks. AgoraPulse. Buffer.
My Top Posts of 2011 on SEO, PR and Social Media for Publishers
DECEMBER 21, 2011
Nevertheless, here are my top 10 posts of 2011 by pageviews: Which NBA Teams Have Seen the Most Growth on Twitter and Facebook? Is Using Facebook Comments Good for Publishers? The post on Facebook analytics tools did well considering I just published it last week. PublishingOriginal idea! PRFilter Shows Press Release Buzzword Abuse Still Prevalent. Thank You.
Is Using Facebook Comments Good for Publishers?
MARCH 7, 2011
And in my professional interactions I want to represent myself through a link to this blog or my Twitter profile , not my Facebook page. So is the system good for publishers? 10 Practical Twitter Tips for Publishers. TechCrunch also shared that comments are down but quality is up since implementing the system and they’re going to stick with it for the time being.
Translation and Localization Tips for Publishers
DECEMBER 15, 2010
asked Christian to provide some tips for publishers looking to expand their presence in international markets. To reach an overseas readership online publishers must ensure that they properly localize their content. If your publication uses a lot of ‘people’ imagery it is important that it properly reflects the people of the country you are publishing in. For example, if you are publishing a magazine about human resources management it might seem odd to readers in Japan if all the images depict European workers. 10 Practical Twitter Tips for Publishers.
What Twitter Moments Means for Small Businesses
OCTOBER 28, 2016
A little more than one year ago, Twitter announced a new feature: Moments. At that time, the new feature was to be curated by a team at Twitter, as well as some big-name partners such as Entertainment Weekly , Fox News , NASA and BuzzFeed. 28, Twitter made Moments available to everyone. But what exactly are Twitter Moments and how can they benefit small businesses like yours?
Twitter Adds Message Button for Websites
AUGUST 24, 2016
Twitter Wednesday rolled out a button for websites that will allow visitors to send private messages to the individuals or companies behind those sites. The addition of the Message button for websites is likely aimed at encouraging Twitter users to send direct messages to businesses, rather than tweeting businesses or sending tweets with businesses’ Twitter handles included. Twitter said in the Twitter Publish entry for the new button: Direct messages are the private side of Twitter, and the message button makes it easy to start a private conversation with you.
Content vs. Community: How Online Publishers Can Nurture Both
AUGUST 20, 2011
Sign in with Facebook or Twitter to get started! Sign in All Social Media Tech & Gadgets Business & Marketing Video Mobile Dev & Design Media Social Good Startups Classifieds Trending Stories Sorry, This is Not the End of the PC Era [OPINION] 11 How Are People Using Twitter? Follow Jordan on Twitter at @jkretch. Five years ago, Twitter didn’t exist. Used it?
Yahoo! Search Data (@YahooSearchData) a Good Source of Trending Topics for Lifestyle Publishers
JUNE 27, 2012
Now that the Hot Searches list on Google Trends has been stripped down publishers are moving to other sources for monitoring search trends. Specific to lifestyle publishers the Google data was never all that useful anyway since it was dominated by topics like breaking news, sports and entertainment. One good source is @YahooSearchData on Twitter. I’d given Yahoo!
Facebook LinkedIn Twitter in 2013
DECEMBER 28, 2012
Of the three largest social networking sites in the United States, I plan to use Facebook the most, LinkedIn the second-most, and Twitter the least. Twitter in 2013. Related, I intend to publish an e-book on my Twitter evolution in the coming months… Other Applications in 2013. Strategy Facebook LinkedIn TwitterThat is the order of my priorities in 2013.
Twitter Brand Pages are Pointless
DECEMBER 13, 2011
Twitter introduces brand pages. It won’t be a game changer, because NOBODY uses Twitter for tweeting…or at least they shouldn’t be. ” It isn’t that they are making an effort to improve the Twitter site for its users that pisses me off; it’s that there are ANY users. Twitter provides a service I love. Those people are idiots. Seriously!
What Do Design and Innovation Leaders Talk About on Twitter? (Report)
SEPTEMBER 22, 2016
Twitter #AI #bigdata #machinelearning #wearables Altitude artificial intelligence big data Forbes Harvard Business Review Hashtags IBM Innovation Instagram internet of things IoT Leadtail Machine Learning medium Nike Publishers Starbucks Techcrunch The New York Times YouTube
Why Twitter Killed the Twitter Share Button
Convince & Convert
NOVEMBER 20, 2015
Legions of bloggers and website publishers will log on November 21 and discover that the familiar digits displaying the number of Twitter shares on their content have disappeared. Why would Twitter do this? Twitter is struggling to find a workable business model. How does that scenario help Twitter? If you guessed “Twitter ad options” you win!
How to Use Twitter Cards in Social Media Marketing
DECEMBER 14, 2014
Twitter Cards enable publishers to attach media experiences to tweets — beyond the 140-character limit. They add a few lines of HTML metadata to blog posts and other thought leadership content that enable brands to stand out from the pack in Twitter feeds that are full of text. Follow her on Twitter at @pamdyer. https://t.co/x8HoullQMT
5 Keys toward Creating a Killer Twitter Audit
FEBRUARY 23, 2017
Is it time for a Twitter audit? That’s why it’s important to conduct an assessment of your Twitter marketing efforts. Here are five keys to a killer Twitter audit. 1. Like all your communication channels, Twitter needs to represent your brand’s mission and values. What’s often left out of a Twitter audit is direct messages (DMs) with your followers. Probably so.
Twitter Allowing Video Creators to Share Revenue From Pre-Roll Ads
AUGUST 30, 2016
More Twitter users will be able to earn money via pre-roll ads on their video content following an announcement by the social network Tuesday. Twitter Video (@video) August 30, 2016. Content can be opted-in for monetization 100 percent non-exclusively, meaning that creators can elect to monetize it on Twitter as well as other platforms. https://t.co/ebnJxNaZqA
Is The Publish Button Evil?
APRIL 10, 2015
The ability to publish content was once one of the most valuable forces in the world. If you don''t study media (or if media is not a part of your profession), it''s hard to understand how profound this ability to publish a thought truly is. This is much more about respecting the ability to publish, communicate and connect. Why you should respect the publish button. Everyone has a publish button now. In fact, everyone has many, many, many publish buttons now. write something, I publish it. Imagine if there was a respect for that publish button.
How Brands Used Twitter in 2012
JANUARY 7, 2013
Twitter is definitely a platform that will survive on the long run, constantly growing in terms of increased user base as well as brands joining in order to engage with their audiences. To put the succes into perspective, in September 2011, the platform’s user base was half that amount, meaning that Twitter added as many users in 15 months as it did in the previous five years!
Are We At The Beginning Or The End Of Publishing?
JULY 11, 2013
Traditional publishing still matters. This isn''t about big book and magazine publishers killing trees and maintaining the transport industry while feeding a distribution channel to retail. It means that these big publishing houses still have professionals who love and care about content in a way that allows customers to get true value from the products that they are buying. Still, traditional publishing matters. Self-publishing matters more than it ever did. Digital publishing opens up a world of opportunities. Will other kinds of publishing disappear?
Tool Tuesday: Twitter curation tools
AUGUST 29, 2011
Enter: Twitter curation. There are several services that curate or organize tweets based on Twitter lists or keywords. Unlike a Twitter stream, these curation tools offer a way to collect a lot of information in a single place. It pulls content from your Twitter page so it doesn’t do much for community building. Here you can keep lists of Twitter in track.
Using Twitter for Effective Media Relations
NOVEMBER 28, 2011
Over the past year or so I have been using Twitter to contact journalists. The worlds of the media and PR agencies are both fast paced so the immediacy of Twitter enables both parties to take advantage of reacting to trends and breaking news – stories can be imagined, written and published within an hour if it’s a hot topic. Do you already use Twitter for PR? Pitch.
Gatwick Airport To Publish New Children’s Stories Via SoundCloud
The Realtime Report
JULY 25, 2012
Gatwick was the first airport with an Instagram account, the first European airport to offer out of hours Twitter support , the first to integrate a third-party review system into its online restaurant and shopping listings, and is noted for its extensive use of QR codes. ” This campaign is timed to focus around families traveling during this summer’s school holidays.
Most Popular Newspapers on Twitter: Guess Who’s #1?
The Realtime Report
JANUARY 9, 2014
Which US newspaper do you think is tops on Twitter? A new study by Searchmetrics reveals the leaders: The Washington Post, The New York Times and USA Today. These top three received the most mentions on Twitter in 2013; USA Today and the Washington Post also dominated the list of the top 10 most-tweeted newspaper website stories in 2013. Here are the top 10: .
Social Media News Ticker: Facebook To Buy WhatsApp, LinkedIn Opens Publishing To All Members
The Realtime Report
FEBRUARY 24, 2014
Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter and LinkedIn: LinkedIn opens its publishing platform to all members. Twitter. Facebook. Facebook tests mobile “Highlights”, a cheat sheet to your friends’ lives – last week Facebook released its 7.0 LinkedIn. Let us know in the comments below.
Manage & Publish Your Team’s Social Images With Sprout’s Asset Library
OCTOBER 6, 2016
Today we’re excited to announce Sprout’s Image Asset Library (available in Team and Enterprise plans), an update that simplifies collaborative publishing and asset management. The Image Asset Library helps your team plan, schedule and publish high quality, engaging social media content. Comment below or reach out to us on Twitter with any questions. Set Custom Permissions.
Engaging Brand 427 - Guy Kawasaki talks Author, Publisher and Entrepreneur
MARCH 24, 2013
Today I talk to Guy Kawasaki about how to self publish a book by being an Author, Publisher, Entrepreneur and discuss . Will self publishing merge with publishing eventually? The publisher/ author relationship. Is the speed in publishing driven by the business model? What Google+ offers author, publishers and entrepreneurs? Related articles.
Best Twitter Tips, Tools and Tactics of 2011
JANUARY 9, 2012
In just a few short years, Twitter has transformed from an odd little sort of public IM service where people posted what they just ate for lunch or what their cat was doing at the moment into one of the big four social networks and a significant channel for news, PR & marketing, politics and more. Twitter’s 200 million users collectively tap out a billion tweets per week.
9 Social Media Marketing Twitter Chats You Shouldn’t Miss
SEPTEMBER 28, 2015
Twitter chats can be a great way to solicit (and share) social media marketing advice. What: This chat is sponsored by Buffer, a social media publishing tool, and focuses on various predetermined social media marketing topics. The fast-paced nature of Twitter chats can make it difficult to keep up. Social Media Marketing TwitterBLOGCHAT. Learn more ]. CONTENTCHAT.
The Future Of Books And Publishing
NOVEMBER 13, 2011
In a world of Blog, Podcasts, Twitter , magazines and more, I still get the most value out of reading and thinking about a good book over anything else. Along with starting one of the most interesting open source projects, LibriVox (for audio books based on books in the public domain), Hugh also works on book and publishing start-ups. The book publishing industry is going through dramatic change and digitization. book publishing. Episode #279 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. Enjoy the conversation.
10 Tips to Build Better Converting Twitter Traffic
NOVEMBER 16, 2016
Twitter is an integral part of social media marketing these days. Almost every business, big and small, is on Twitter. Unfortunately Twitter traffic has become more difficult to come by over the past few years. In fact, data from Shareaholic on all major social media sites found Twitter to be the least effective in terms of driving clicks. Use Twitter Cards.
12 Twitter Tips For Lawyers
JANUARY 28, 2014
[A version of this post was originally published on the Legal Marketing Association website, and has now been updated here for your viewing pleasure.I 12 TWITTER TIPS. Well, it’s no secret I’m talking about Twitter because I’ve made that obvious in the title of today’s post. SHOULD LAWYERS USE TWITTER? . Twitter just launched these in 2013.