The Best Social Media Analytics Tools for Publishers
APRIL 17, 2014
What are the best tools for publishers looking to track social media activity at the content level? There are a lot of options for social monitoring, tracking and analytics, with prices ranging from free to very expensive. Chartbeat Publishing. Chartbeat Publishing was the first on the scene in this category and it continues to be the most popular. Spike.
8 Social Media Questions Publishers Should Be Asking Themselves
MARCH 8, 2012
For most publishers social media has earned itself a prominent seat at the audience development table. However many still face issues with strategy, execution and incorporating social into a cohesive program. This week I took part in an OPA Social Media Day panel on social media for audience development with Lisa Brewer from Time Inc.
9 Social Media Marketing Twitter Chats You Shouldn’t Miss
SEPTEMBER 28, 2015
Twitter chats can be a great way to solicit (and share) social media marketing advice. What: The web’s most forward thinking social media marketers come together to discuss different social media topics each week. When: Mondays at 9pm EST. Sample topic: Social Media Super Tools. What: Weekly chat about all things social media.
Branded Content: 6 Things To Remember before Publishing
FEBRUARY 10, 2015
Whenever you publish content it should be relevant for both your audience and your own business perspectives. Always Always ask yourself if this specific piece of content is relevant enough to publish. Remember to have your marketing- and Social Media persona in mind and always have your playbook within reach. How to structure glocal communication on Social Media.
How to Use Twitter Cards in Social Media Marketing
DECEMBER 14, 2014
Twitter Cards enable publishers to attach media experiences to tweets — beyond the 140-character limit. They add a few lines of HTML metadata to blog posts and other thought leadership content that enable brands to stand out from the pack in Twitter feeds that are full of text. Follow her on Twitter at @pamdyer. https://t.co/x8HoullQMT
12 Social Media Tools for Scheduling and Publishing Updates Compared
JANUARY 19, 2015
In the never ending search for tools to make social media management simpler, I decided to research several tools that help you update multiple social media networks in one place. In this post, I wanted to share my findings for others who are also in the process of choosing a social media publishing tool for their business. Sprout Social.
How Social Media Affects Search
JANUARY 12, 2015
For those of you who don’t know Andy, he is the co-founder and strategic director at Orbit Media, a web design and development firm in Chicago. It is billed as how social media affects search , but after I watched a draft of it, I think it’s that and more, particularly for PR professionals. How Social Media Affects Search. By Gini Dietrich. CT, 10 a.m.
23 Outstanding Social Media Marketing Guides
DECEMBER 16, 2014
Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results. What trends and changes in social media do marketers need to stay on top of?
Don’t Make These 9 Social Media Marketing Mistakes
NOVEMBER 8, 2014
Social media marketing should be part of your strategy. Social networking is the most popular online activity, so it makes sense for businesses to try to engage that audience in an attempt to increase sales. But even large corporations with top-notch marketing departments make mistakes when it comes to leveraging social media. Follow her on Twitter at @pamdyer.
We’re Hiring A Social Media Coordinator
APRIL 5, 2016
We are currently seeking seeking to fill a full-time entry level social media coordinator position within our company. Create monthly content calendars of status updates and images for clients’ social media channels. Publish content to our clients’ social media channels. Manage interactions on our clients’ social media channels.
The Basics of B2B Social Media Marketing Strategy
MARCH 29, 2016
Although more than three-quarters of B2B technology marketers use social media to market their products, less than half say they can tie social channels to revenue generation for their businesses. But it may also be a problem with basic B2B social media marketing strategy. Cross-Platform Social Media Strategy. Platform-Specific Social Strategy.
The Dark Side of Social Media
APRIL 6, 2015
love social media. Sure, we kind of expect to hear about people being stalked because of social media. ” to your Foursquare check-ins that were published on Twitter. Again, something that doesn’t make you super excited to use social media. Social Media is Magic. Are You On Social Media All Day? link].
6 Rules of Thumb for Successful Brand Publishing
JUNE 17, 2015
The Internet has made brand publishing ubiquitous. In the words of Mark Ragan , CEO of Ragan Communications, “If we tell our stories the right way, we have the ability to become legitimate publishers in our own right.”. And in today’s hyper connected world, everyone’s a publisher. So what could possibly go wrong with brand publishing? But how do they do this effectively?
How Social Media Generates Sales You Can’t Track To Social Media
MARCH 23, 2015
But not even Starbucks, with all its social media savvy and corporate-sized budgets for sophisticated tools can track that sale to Twitter. We work with a lot of food and restaurant brands and when publishing photos of menu items or recipes, audiences frequently respond with “ Well, now I know what I’m having for dinner tonight! They just can’t.
Top Social Media Case Studies of 2012
The Realtime Report
DECEMBER 31, 2012
What were the most popular social media case studies in 2012? User backlash was aimed at both Toyota and Twitter, which had verified multiple accounts used in the campaign (via LocalResponse technology). Both Both Toyota and Twitter learned an important lesson about social media campaigns that involve automated messaging, and LocalResponse no longer runs this type of campaign.
10 Effective Social Media Options Every Business Should Use
JULY 9, 2015
Setting up social media accounts is an easy way to reach a target audience for a low price. It only takes a few minutes to sign up for a Facebook, Twitter or LinkedIn account – but maintaining it is another story. To make the most of all of your business social media accounts , be sure you are using these helpful tools: Facebook. In a rush to publish your page, you may not have completely filled out this handy portion. Twitter. So take advantage of this easy social marketing tool. Safe Social Media Tasks for Business Leaders.
Social Media: The True Impact
APRIL 24, 2013
We spend a lot of time talking about how to make social media work for business and what kind of marketing targets social media users. But we don’t often take a step back and see the true impact that the addition of social media networks has had on our everyday lives. Social media has made it incredibly easy for news to spread.
3 Easy DIY Social Media Content Creation Tools
MARCH 8, 2016
You don’t have to be a graphic designer or a Photoshop pro to create stunning graphics for your social media channels. Twitter headers. Twitter posts. Pablo is an image creation product designed by Buffer, the popular social media management tool. Wide: ideal for Facebook and Twitter posts. Content Marketing Design Social Media Marketing
How to Promote Your Event With Social Media Marketing
FEBRUARY 16, 2015
Events are, by nature, social affairs. Likewise, people join social media networks such as Twitter, Facebook, and LinkedIn to connect, interact, and share with their peers. Events are a great way to attract customers, so make the most of them with social media The art and science of managing and marketing events has evolved a lot in recent years.
3 Ways You’re Scaring Customers On Social Media
OCTOBER 26, 2015
Is your brand tricking customers more than treating them on social media? Your social profiles aren’t optimized for search. Your publishing approach is inconsistent. You don’t monitor brand mentions on Twitter or Instagram. The post 3 Ways You’re Scaring Customers On Social Media appeared first on Firebelly | Social Media Marketing & Management Company.
Five Social Media Automation Myths Busted
JULY 21, 2015
In recent years, social media automation has been one of the most widely discussed topics in digital marketing circles and with good reason—a number of tools and apps that enable marketers to derive greater value out of social platforms have sprung up, and many have wondered if the automation will just kill the “social” in social media. By Sophia Solanki.
6 Social Tools to Use Immediately After You Hit “Publish”
JUNE 15, 2015
published it. All of those fancy auto-post social tools can lull us into a false sense of confidence. In fact, publishing your article is just the first step. have shared some of the most essential steps to take right after you publish an article which include: Email those who helped you write it (If you were using any expert quotes). Social Media Promotion Tools.
The Dos and Don’ts of a Social Media Automation Strategy
DECEMBER 9, 2015
staggering 74 percent of Internet-using adults are active on at least one social networking website. And with more than 3 billion users online , that amounts to almost 2 billion social network users. The sheer amount of traffic that social media sites see every day makes it an insurmountable task to manage multiple social profiles manually. Happy Friday! DrumUp.
My Top Posts of 2011 on SEO, PR and Social Media for Publishers
DECEMBER 21, 2011
Nevertheless, here are my top 10 posts of 2011 by pageviews: Which NBA Teams Have Seen the Most Growth on Twitter and Facebook? Is Using Facebook Comments Good for Publishers? used to do team comparison posts with some frequency but I scaled back, mainly because the figures become outdated so quickly (and since social media is more than a numbers game). Publishing
How to Improve Your Social Media Marketing Plan With 13 Growth Hacks
Convince & Convert
NOVEMBER 18, 2015
Here are 13 data-backed growth hacks we learned at CoSchedule while building our social media marketing plan. think you’ll find they’ll work for your social media marketing, too. With social media, you could share on the different networks and review your clickthrough rates to understand how you’re improving traffic. highlight to tweet).
104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)
DECEMBER 2, 2014
What are the top barriers to adopting social business practices? Find the answers to these questions and many others in more than 100 social and online marketing stats from 20+ different sources. Social Fresh ). 7. Social Fresh ). 8. Social Fresh ). 9. 89% of 18-29 year-olds are active on social media, as are 43% of adults 65 and older. Forbes ). 6.
Content Creation? Curation? Focus on Publishing Instead
AUGUST 8, 2012
But the one thing that we’ve both agreed on is the importance of publishing of our content, regardless of where it came from. Publishing is the overall approach of content and conversation. It’s more than just publishing a post to your blog, or uploading a video to YouTube. This last part is important, because that’s where social media is taking us.
50 Top Tools for Social Media Monitoring, Analytics, and Management 2013
MAY 12, 2013
Use these platforms to manage, measure, and analyze your social media marketing initiatives. Over the last decade, social media monitoring has become a primary form of business intelligence, used to identify, predict, and respond to consumer behavior. Offers audits and reports plus daily social media alerts. Social Response ($) | Formerly Cotweet.
35 Great Social Media Infographics
MARCH 3, 2010
pamorama marketing, life, social media Home About Bookshelf Links Contact 35 Great Social Media Infographics by Pam Dyer on March 3, 2010 Share Here’s a collection of terrific social media infographics that might come in handy. The Social Engagement Spectrum 2. The Social Media Effect 4. Social Marketing Compass 5. Anyone?
8 Tips for Managing a Social Media Crisis
SEPTEMBER 14, 2014
Rage spills over to other social networks and influential bloggers are decimating your reputation. The The social media crisis is quickly spreading, but you are silent. Should you stop publishing content? Social media can be a useful tool to build your company brand or a nail in its coffin. Consider what happened to DiGiorno Pizza on Twitter.
How to Produce Social Media Content for Your Business
NOVEMBER 29, 2014
If your business already has a presence on your chosen social media profiles or if you are just starting out, you know that you have to post great valuable content continually and consistently to attract new followers and retain the ones you have. You also know that social media is a hungry content machine! Twitter is 140 characters. Twitter: 5-7. Pinterest
Social Media Purism Stupidity is what Gets You Fired
Techipedia: Tamar Weinberg
JUNE 8, 2015
Ten years ago, social media marketing did not exist. In the beginning, a core group of social media marketers were making waves on sites that have since shut down, creating the foundation for social media marketing as we see it today. It’s been a constant theme of mine since I stumbled upon social media in 1993. Social Media
Social Media Updates January
FEBRUARY 8, 2016
There have been some important social media updates in January. These updates will keep you informed of the latest changes to social media channels, and in turn, give you the knowledge to help you optimize and improve social media marketing for your business. Read more detailed information from Social Media Examiner. Twitter. Facebook.
How to Use Social Media And Stay Couth
FEBRUARY 27, 2015
If you ask any expert how to use social media, they will probably tell you it comes down to two verbs: 1. But if you’re just going to listen, without doing much else, you’re basically using social media as a monitoring tool, and not much else. How to use social media (not). So how do you use social media and remain couth? Engage.
Association Social Media: ASAE
OCTOBER 8, 2014
——————— Let’s welcome Lauren Precker, Social Media Manager for ASAE to the SocialFish stage! 1 ) First things first – in what department in your organization does your role sit? ASAE is active on a variety of social media platforms both public and private. ASAE Great Ideas Conference Twitter account.
Social Media Image Sizing Guide [Infographic]
SEPTEMBER 11, 2012
Consistent branding across your website, print, video, website, and social media accounts is essential in a modern world where consumers are hit with countless advertisements in a single day. Take just publishing your logo on different social media profiles for example.
8 Big Social Media Marketing Mistakes Businesses Make (and How to Avoid Them)
JULY 12, 2015
Social media marketing is vital for business growth these days. Social media platforms like Facebook and Twitter present unique opportunities to reach your target customers. Whether you’re a startup or a more established company, social media plays a vital role in today’s marketing landscape. social media marketing mistakes to avoid. 1.
Publisher Survey: Reddit Traffic Way Up, Digg Way Down
JANUARY 25, 2012
Has this translated into a significant change in social news referrals for publishers? Adam Singer summed up the general sentiment in recent conversation we had on Twitter: “Reddit / Stumble won.” ” I wanted to get a better idea of just how much of a shift has occurred with some of the publishers that we work with at Define Media Group.
Social Media Stress Disorder
MAY 3, 2011
Kathryn sat at her desk watching her Twitter stream on TweetDeck. Robinson, you have been tagged in a photo. The anxiety she had felt at watching the Twitter stream now seemed trivial. Has this happened to you? Do you suffer from SMSD, or Social Media Stress Disorder? Facebook is a gateway social media tool. See you on Twitter. ExtremelyAvg.
19 More Outstanding Social Media Marketing Guides
JANUARY 13, 2015
While social media marketing has become commonplace, questions about how to optimize the use of social channels and networks, and how to stand out from the crowd, remain. This follow-up post answers several more, such as: what are the best social networks for b2b social media marketing? The Dead Zones: When Not to Post on Social Media by Cool Infographics.
Social Media Management Must-Have: ScheduGram
OCTOBER 5, 2015
In my first must-have post, I wrote about Sprout Social —my favorite tool for scheduling content on Facebook, Twitter, LinkedIn and Google+. You can’t engage with other content or manage the interactions with your own content on ScheduGram—it’s simply a publisher—but you can do those things back on Sprout Social. Must-Haves Social Media Management
18 WordPress Social Media Plugins to Live By
MAY 23, 2016
Whether you’re trying to grow your social media following, get more engagement or make your website more dynamic, there are plenty of WordPress social media plugins to help along the way. In order to save you the hassle of spending hours searching for the best plugins, we’ve compiled a list of 18 WordPress social media plugins that you should try out.