Sprout Social

MAY 9, 2023

Artificial intelligence (AI) marketing is taking on a bigger role with the advent of intelligent marketing tools and generative AI like ChatGPT, creating an abundance of opportunities for marketing teams to do more of what they already do best. The only constant in life is change. As marketers, this is an essential advantage.

Sentiment 132

Sentiment Marketing Analysis Loyalty 132

Sprout Social

APRIL 16, 2024

Social listening has always been a powerful tool for brands that know how to wield it effectively. These insights build stronger messaging, campaigns, product lines—the opportunities are endless. Today, listening tools are more intuitive, making insights more accessible. For example, if a marketer at Sprout Coffee Co.

How To 99

How To Sentiment Template Templates 99

Social Media Strategies Summit

SEPTEMBER 26, 2023

So, if your marketing goals include optimizing your brand’s social media presence, here are the seven crucial considerations you have to make to produce winning content guaranteed to wow your potential customers. Especially if you do so in a way that highlights the benefits your prospects gain by investing in your products or services.

Social Media 130

Social Media Brands Content UGC 130

Sprout Social

JANUARY 11, 2024

Customer service software is integral to any company’s tech stack today. Especially since the quality of your customer care ties directly to your bottom line. Strong service leads to longer-term customers, positive word-of-mouth and a more productive team. What is customer service software?

Software 86

Software Tools Knowledge Base Hubspot 86

Sprout Social

JANUARY 19, 2022

Just like a rocket launch, a product launch takes a lot of planning and preparation. Whether you’re launching new software or a physical product, a successful launch isn’t about luck. And our seven-step product launch checklist has you covered. Your seven-step product launch checklist: Define your audience.

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Products Social Media FAQ Sentiment 136

Sprout Social

SEPTEMBER 14, 2023

But it’s all too easy to get so wrapped up in reaching and acquiring new customers that your current customer base gets left in the dust. This is where customer marketing comes in. Customer marketing is one of the most powerful ways you can forge and feed connections with your current audience base.

Strategy 124

Strategy Brands Content UGC 124

Sprout Social

JUNE 26, 2023

In a world where social media and technology have leveled the playing field between brands large and small, leaders know the only true differentiator is customer experience (CX). Besides workflow efficiencies, AI tools provide nuanced insights that can transform your customer journeys to become more engaging and supportive.

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Sentiment Analysis Patterns Price 105

Sprout Social

MAY 24, 2022

They have become an integral part of the customer journey as the rise of social messaging forces brands to show up in 1:1 settings. They have become an integral part of the customer journey as the rise of social messaging forces brands to show up in 1:1 settings. So what’s next? Social messaging will increase the need for humanization.

Social Media 131

Social Media Marketing Social Media Management Issues 131

Sprout Social

JANUARY 24, 2024

What was it about the person and content that convinced you to pause or even inspired you to try a new product or service? According to the survey, companies are focused on the following influencer-brand partnerships: giveaways, product collaborations and influencer-led advertisements. What is an influencer-brand partnership?

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Influencer Brands Collaboration Authentication 103

Sprout Social

FEBRUARY 1, 2024

Most marketing professionals constantly grapple with two questions: What do our customers actually want and how can we turn them into our biggest champions? The risk isn’t just a misalignment with customer expectations but also the missed opportunity to cultivate brand loyalty and advocacy. Here’s how.

Social Media 110

Social Media Sentiment Loyalty Microsoft 110

Social Media Strategies Summit

APRIL 25, 2023

Similarly, your blog should provide customized, actionable advice that motivates your readers to overcome challenges and achieve their goals. Consequently, it also compels them to become loyal customers. This type of content can take various forms, such as product comparisons, case studies, buying guides, or in-depth reviews.

Conversation 158

Conversation Company Loyalty Case Study 158

Social Media Strategies Summit

AUGUST 26, 2022

If you consider the most common reason marketers invest in the production and distribution of content, you’ll find that brand awareness falls among their top objectives. To ensure your work results in positive outcomes for your brand, make sure that you: Use a keyword planner tool to identify popular search terms in your niche.

Loyalty 204

Loyalty Software Publishing SEO 204

Sprout Social

SEPTEMBER 11, 2023

Its ability to understand the intricacies of human language, including context and cultural nuances, makes it an integral part of AI business intelligence tools. Plus, see examples of how brands use NLP to optimize their social data to improve audience engagement and customer experience. What are the types of NLP categories?

Process 111

Process Sentiment Analysis Applications 111

Social Media Strategies Summit

SEPTEMBER 22, 2021

Social media listening tools give you the power to discover what your (current and future) customers really think about you. After all, research from SuperOffice shows that the number one reason customers ditch a company is because they think that company doesn’t care about them. Key Features. Brandwatch.

Social Media 175

Social Media Tools Sentiment Price 175

Oktopost

MARCH 7, 2022

Social listening is the act of monitoring feeds and platforms for references to your brand, products, competitors, and related keywords, and then taking the extra step to analyze and comprehend what’s being said, who’s saying it, and why, so that you can take action based on that information.

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B2B Sentiment Analysis Reputation 155

Sprout Social

FEBRUARY 15, 2024

Social listening tools like Sprout help brands surface the big issues, from customer service hold-ups to product defects and more. Audience engagement is all about the connection your audience feels with your brand and the actions they take as a result of it. What is audience engagement?

Engagement 106

Engagement Tips Loyalty Metrics 106

Sprout Social

AUGUST 16, 2023

Stop a crisis in its tracks with social listening Customer sentiment can change overnight. By employing brand safety tools like social listening, teams can jump into action at the first sign of trouble. It was a scene out of futuristic fiction—a decades-old bank collapsing mere hours after a social media post went viral.

Social Media 75

Social Media Banking Brands Sentiment 75

Sprout Social

MAY 18, 2023

How do our posts address customer pain points? What does their voice sound like? Sprout’s competitor reports and listening tools expedite this research by identifying what kind of content works best on social for your audience and industry. This research also informs your brand voice and helps you refine your unique style guide.

Social Media 127

Social Media Template Templates Skills 127

Webbiquity SMM

JUNE 1, 2021

Without competitor and audience intelligence, customizing campaigns to reach maximum business potential is difficult. You just need to upload your files and the tool will automatically create subtitles for your videos. And it typically takes multiple interactions to turn targets into prospects, and prospects into customers.

Tips 352

Tips Marketing Privacy Influencer 352

Sprout Social

JANUARY 3, 2022

The great content marketer Ann Handley advocates for making your customer, rather than your company, the hero of your brand story. It can be difficult to create a compelling heroic arc, though, if you don’t understand who your customers are. What is a buyer persona? Why are buyer personas important? Create for one person, not for many.

Data 141

Data Social Media Sentiment Team 141

Social Media Strategies Summit

NOVEMBER 18, 2020

If you’re able to expand awareness, tell your brand’s story in a compelling way, or foster customer loyalty beyond one-time purchases, you can consider yourself a “social success.”. Social media ROI is a bane for most marketers. In fact, it is the biggest concern of 55% of marketers, according to a Sprout Social survey. Let’s get started.

ROI 246

ROI Social Media UGC Discount 246

Sprout Social

AUGUST 29, 2023

The recent rise of tools like ChatGPT has made the idea of a robot assistant more tangible than it was even a year ago. With exciting new tools like conversational AI, it’s already here, and it’s changing the way we work for the better. But AI isn’t a thing of the future. But that’s just the beginning. How does conversational AI work?

Conversation 79

Conversation FAQ Sentiment Banking 79

Hootsuite

FEBRUARY 14, 2023

These robot sidekicks do wonders for customer service, sales, and brand loyalty. And Gartner predicts that they’re going to be a primary customer service aid for 25% of organizations not long after that. Bonus: Learn how to sell more products on social media with our free Social Commerce 101 guide. billion in 2025.

FAQ 138

FAQ Retail Team Buy 138

Sprout Social

AUGUST 9, 2023

Executives need contextualized social media metrics like sentiment analysis, customer satisfaction and competitor benchmarks to make informed decisions. Social is a 24/7 focus group where you can find unfiltered feedback about how your brand and products are perceived. Take Airbnb.

Social Media 79

Social Media Sentiment Metrics Data 79

Hootsuite

NOVEMBER 28, 2022

Have you ever been so excited to receive an online order, only to open up the delivery to find a broken product? If the customer care team goes above and beyond to resolve the issue, your frustrating experience can be morphed into a positive one. What is customer experience management?

Tips 123

Tips HootSuite Survey FAQ 123

Sprout Social

JUNE 7, 2023

When a brand experience is consistently good, it champions powerful brand recall, turns customers into advocates and builds credibility that ultimately increases your repeat business. This could be via your social media channels, website, in-store, during events or with your customer care team. What is brand experience?

Brands 114

Brands Sentiment How To Analysis 114

Oktopost

MARCH 20, 2022

To stay top-of-mind for your customers, you need to be two things: relevant and valuable. As part of the platform, the new module will provide our customers with best-in-class tools to tap into social conversations that impact their businesses. To tick both boxes on social media, your strategy can’t be a monologue.

Conversation 118

Conversation Sentiment B2B Module 118

Hootsuite

MAY 20, 2021

More than 60% of all customer service engagements will be delivered via digital and self-serve channels (like social messaging, chat apps, and live chat) by 2023, according to Gartner. See the world through your customer’s eyes. Messaging puts customers back in control, where they should be. billion users on Facebook Messenger.

Social Media 145

Social Media Strategy HootSuite FAQ 145

Oktopost

OCTOBER 26, 2023

Nonetheless, in this era of heightened digital engagement, a well-crafted strategy coupled with the right tools can empower financial institutions to reap the manifold benefits of employee advocacy while effectively managing associated risks. It’s a numbers game. Your employees have an average of 10x more followers than your corporate pages.

Reputation 125

Reputation B2B Guidelines Policies 125

Sprout Social

JUNE 23, 2021

We’ve heard it time and time again: “It costs way more to acquire new customers than it does to retain the ones you have.” ” And while the exact dollar amount is up for debate, there’s no denying that customer retention should be a top priority if you want your business to thrive long-term.

Strategy 126

Strategy Policies Resources Loyalty 126

Hootsuite

JUNE 29, 2023

What, exactly, are people quietly thinking — or not-so-quietly tweeting — about your brand and product? Nearly 75% of customers count on word-of-mouth to inform their purchases 92% of business-to-business decision-makers rely on trusted reviews for purchases Even a 5% improvement in reputation can yield a 2.5% And you should too.

Reputation 106

Reputation Strategy Brands HootSuite 106

Sprout Social

NOVEMBER 3, 2022

Top-performing companies are already expanding their social strategy beyond marketing, with departments like customer service, corporate communications, investor relations, product, research and development and human resources joining in on social decisions. This typically manifests as posts, comments or customer support DMs.

Marketing 113

Marketing Team Social Media Skills 113

Sprout Social

NOVEMBER 30, 2021

Product launches no longer take place solely in the physical space, the digital one is just as, if not more, important. Social commerce is when you buy and sell products or services directly from a social media platform. Social commerce blends well with your social customer care strategy. billion in 2022. Social commerce.

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Trends Conversation Instagram Influencer 144

Sprout Social

APRIL 19, 2022

And that includes your customers. And lackluster customer service experiences lead 50% of consumers to switch to a competitor. To provide the best customer experience possible, invest in conversational marketing. It uses tactics like chatbots, live messaging apps, social commerce tools and helpdesk integrations.

Conversation 101

Conversation Strategy Social Media Marketing 101

Oktopost

DECEMBER 21, 2023

Here are some places to start your research: Customer Surveys : Gather insights directly from your target audience through surveys. Focus on understanding their needs, preferences, and perceptions related to your products or services. This can provide insights into customer interests and potential gaps in your online presence.

Marketing 62

Marketing Survey Skills How To 62

Oktopost

APRIL 26, 2021

Nicole Votolato Montgomery, Associate Professor of Marketing at the McIntire School of Commerce, University of Virginia agrees: “The number one thing that brands are doing wrong on social media is trying to push product. Those comments are going to stop because they realize that the brand doesn’t care.” . What do I mean by that?

Engagement 156

Engagement Social Media How To Hubspot 156

Sprout Social

OCTOBER 31, 2023

I spoke with Peter Kennedy, Founder and General Manager, Influencer Marketing for Tagger by Sprout Social, to discuss how leaders can measure and maximize their influencer marketing return on investment (ROI) at each customer journey stage. But what’s the ROI of the awareness you’re building and the consideration?”

ROI 107

ROI Influencer Marketing Survey 107