Marketing to the professional tradesman in the Construction, Industrial and MRO markets Home About Me Contact Market Overviews Newsletter Podcasts Services White Paper: Overview of the Industrial/MRO Market Sonnhalter is deeply involved with the professional tradesman. We recently completed an overview of the Industrial/MRO market. The The purpose of the document is to give the reader a quick snapshot of the industry, its players and trends for 2010. Highlights include interviews with editors of the top two trade publications. take my survey [link]. MORE >>

Instead of being overwhelmingly confusing, it is a quick overview of a world of opportunities and interlinking social media systems that can help you navigate and profit in social media marketing. So, use the infographic as an overview of the different opportunities available today in order to pick a selection perfect for your brand and target group. 2012 Social Marketing & New Media Predictions [White Paper]. Tweet. We are all very familiar with Facebook, Twitter and LinkedIn. But the term “Social media” is an umbrella that covers much, much more. Infographic]. MORE >>

As some of you know, Marcus Sheridan , of The Sales Lion , did a fantastic job of giving an overview of inbound marketing and how to create content that drives leads. Blog about it or create a white paper that says, “You may hear this about us. But your content can be newsletters, email campaigns, white papers, podcasts, video series, and more. I’ll be honest. Because of my problem with authority (thanks dad), it’s very rare that I walk away from a webinar, conference, or seminar where I’ve learned something. Questions people ask. MORE >>

It’s called “ Map Out Your Content Strategy ” and it’s a pretty good overview of the content challenges that every association faces. Public but requires form completion to access (email address or website sign-up) - typically a white paper, or webinars. In Ohio, we called these "elephant ears." " Is that weird? Because content is our business. We can’t give it all away. Have you read the feature article in the August 2011 edition of Associations Now? For me, there is no cliche more cringe-inducing than “content is king.” MORE >>

As Nicola Millard (read her post, ‘ #socialmediauseful ‘)writes in a section on the social enterprise in her paper ‘ The networked watercooler: virtualising collaboration ’ ( get it via Scribd ), one of the big strengths of social collaboration platforms is that they combine communication with content. In this way, social business is a lot like marketing optimization and that shouldn’t even be a surprise: staged and incremental simply works best if you don’t want to lose the overview. Some facts and data. and collaboration. That’s how we often describe it. MORE >>