What is Earned, Owned and Paid Media? Here are the Differences and How to Use Them
Pam Moore
MAY 9, 2017
Although brands invested hundreds, thousands and even millions of dollars on growing their community on Facebook, it's now a pay to play world. Remember the days of simple media and mass communication? Overview of paid media, earned media and owned media. 8 Steps to Develop a Social Business Plan (white paper).
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