YouTube Provides New Overview of How its Video Recommendation Systems Work
Social Media Today
APRIL 17, 2021
YouTube has provided a valuable new overview of how its recommendation algorithms work, and how creators can work with them.
YouTube Provides New Overview of Shorts for Creators, Answers Common Shorts Questions
Social Media Today
MARCH 26, 2021
YouTube has shared a new overview of Shorts as the TikTok-like option is expanded to US beta testers.
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Discover the Fast Lane of Social Media: TikTok Leads as Brands Shift Gears According to New Dash Hudson Report
Bill Hartzer
APRIL 17, 2024
In a dynamic overview of the social media landscape, Dash Hudson has just released its latest Cross-Channel Social Media Benchmark Report, revealing key opportunities for brands aiming to refine their digital strategies.
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14 types of social media every marketer should know
Sprout Social
JULY 21, 2022
If you want to improve your social media marketing strategy , you need to know about the different types of social media content and how or where you share that content. Understanding these different types of social media will help you develop a better content strategy and know where to focus your time and energy.
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YouTube's Working on a New Analytics Overview Summary to Help Creators Maximize Performance
Social Media Today
JUNE 26, 2020
YouTube's working on a new video analytics display to help creators better understand where their views are coming from, and how to maximize performance.
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The Creator’s Guide to YouTube Shorts Analytics
Buffer Social
OCTOBER 9, 2023
Everyone is focused on the YouTube Shorts algorithm as the key to growing as a creator on the platform. YouTube offers different content types, each with robust analytics. How to find your YouTube Shorts analytics Whether you prefer analyzing data on a desktop or on the go via mobile, YouTube has got you covered.
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YouTube Shares the Top Creators, Clips and Ads of 2022
Social Media Today
DECEMBER 1, 2022
YouTube’s top trends overview provides an interesting perspective on the year that was.
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An Overview of Your Advertising Options on YouTube
Social Media Today
APRIL 14, 2019
YouTube is a digital superpower important for brands and marketers. This post looks at the various ad options that YouTube provides.
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What’s New With YouTube Shorts?
Likeable
AUGUST 3, 2021
YouTube has been taking on TikTok and Instagram Reels in the form of YouTube Shorts—vertical-optimized videos that are up to 60 seconds long with the option to capture multiple clips. Traditionally, YouTube videos are filmed with a camera, edited, and uploaded after recording. The post What’s New With YouTube Shorts?
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31 free social media templates that will elevate your workflows
Sprout Social
APRIL 25, 2024
There are social media templates available for virtually any task you can think of—from content production to reporting to team onboarding. Consider this: When you spend an hour formatting a spreadsheet, you’re losing an hour that you could have spent on your social media marketing strategy. Download the template 2.
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How companies use video content on social media
Visually SM
JULY 31, 2020
If you haven’t already made substantial investments in video content for social media platforms, then it’s about time to get started. In this article, we are going to explain the following topics: Why should we use videos for social media? Why use video for social media? Interviews or Q&As.
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YouTube Shares Insights into Key Areas of Development, Including Shorts, NFTs and the Metaverse
Social Media Today
FEBRUARY 10, 2022
YouTube's Chief Product Officer Neal Mohan has provided an overview of his key areas of focus for 2022.
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How to Use YouTube Analytics and Track the Right Metrics
Hootsuite
NOVEMBER 2, 2020
YouTube analytics allow you to measure the success of your YouTube marketing efforts. Marketers can track just about everything from the YouTube Studio dashboard, from YouTube channel analytics right down to real-time video metrics. How to use YouTube analytics. How to see analytics on YouTube.
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45 of the Best Social Media Analytics Tools
agora pulse
NOVEMBER 10, 2020
We’ve culled the best social media analytics tools to save you the time and pain of sifting through everything out there. How do you measure your brand’s progress on social media and make sure you’re on track to reach your marketing goals? Social Media Analytics Defined. Here are our favorites.
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How to use YouTube Creator Studio to Grow Your Channel
Hootsuite
NOVEMBER 24, 2021
There’s something for everyone on YouTube. From the auditory delights of ASMR to comedians going viral stereotyping valley-girls , YouTube has steadily evolved to become the second-most visited website in the world. What is YouTube Creator Studio? What is YouTube Creator Studio? Where to find YouTube Creator Studio.
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YouTube Analytics: Your Step-by-Step Guide
agora pulse
OCTOBER 21, 2020
How familiar are you with YouTube analytics? A lot of social media managers know other platforms’ data far better than YouTube’s. Fortunately, this step-by-step guide will get you up to date with YouTube analytics. Access to YouTube Analytics. Who Can Access YouTube Analytics?
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10 Steps To Get Started With YouTube Creator Studio
Keyhole.co
AUGUST 22, 2023
YouTube Creator Studio is an invaluable tool for optimizing video content and gaining a deeper understanding of their audience’s behavior. As the control center for your YouTube channel, it offers a range of features that allow you to manage your videos, interact with your community, and analyze your channel’s performance.
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7 best YouTube analytics tools
Unmetric
JULY 18, 2019
As the world’s second most popular search engine, YouTube plays a massive role for businesses looking to reach as wide an audience as possible. For some brands in the media industry, they even follow a YouTube-first policy. In-depth YouTube analytics will help you take your video marketing game from good to ninja level.
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How to get subscribers on YouTube: tips, inspiration and tools to help
Sprout Social
NOVEMBER 9, 2021
Trying to figure out how to get more subscribers on YouTube? That said, competition on YouTube is fierce and building a community of dedicated viewers doesn’t happen by accident. The good news is that there are actionable steps you can take to boost your YouTube subscriber count. Fair question! Think about it.
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What Are the Best Times to Post on Social Media?
agora pulse
DECEMBER 9, 2020
Bonus Materials: FREE Social Media Content Calendar. What are the best times to post on social media? Here’s a look at why that is and how to find the best time to post your social content. The social channels you use. 20 Social Media Post Types That Do Well (and How to Use Them).
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Why Every Brand Should Have a YouTube Channel
Socialized
FEBRUARY 12, 2021
YouTube is a hub for video content. Companies and brands create video content wherever you look, distribute it on its blogs and social media. Many businesses post exclusively to YouTube to take benefit of many advantages that the site provides. YouTube contributes to a worldwide population. Exposure the Brand.
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Adidas Social Media Strategy: Sporting Online Traction Globally
Keyhole.co
NOVEMBER 17, 2023
Known for their active celebrity and athlete campaigns, it is no surprise Adidas has millions of followers across social media platforms. Let’s plunge into Adidas’s social media strategy. Correspondingly, they have a massive online following across their various social media accounts. million YouTube: 1.1
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2023’s Top 6 YouTube Analytics Tools for Tracking Video Metrics
Keyhole.co
AUGUST 28, 2023
Since its inception in 2005, YouTube videos have reshaped how people consume content, build communities, and even market their brands. In short, YouTube combines video content’s appeal with its immense popularity as a social media platform. Moreover, it generates the second-highest traffic among websites globally.
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Social media management costs for businesses in 2022
Sprout Social
AUGUST 25, 2022
Investing in social media management increases your brand’s awareness, generates leads, drives traffic to your site and boosts community engagement. While that sounds great to executives and stakeholders, they may not understand how the costs associated with social media translate to business objectives. Let’s dive in.
How to conduct a YouTube audit in 5 steps
Sprout Social
JULY 11, 2022
Part search engine, part streaming service and part social network, YouTube has a little bit of everything. A healthy channel can have major implications for your video discoverability—on YouTube and beyond. That’s why it pays to conduct a thorough YouTube audit. YouTube isn’t just surviving—it’s thriving.
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32 social media training resources and courses every marketer needs
Sprout Social
SEPTEMBER 2, 2022
Between algorithm shifts and the rise of new platforms, the only constant in the world of social media is change. And continuing your social media training is the best way for you, and your team, to achieve a quick knowledge and credentials boost. Org-wide social media marketing training. Level: Beginner.
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How To Conduct An In-Depth YouTube Audit
Keyhole.co
OCTOBER 24, 2023
YouTube videos can provide great value for your business, since they have the potential to show up on the first page of Google search results, thereby increasing your brand’s reach and authority. A channel audit can help you determine if your YouTube videos are performing up to their potential.
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How to use YouTube Analytics to optimize your video performance
Sprout Social
JANUARY 27, 2021
Building a must-see YouTube channel starts with understanding your audience. And there’s no better place to gather actionable insights than your YouTube Analytics. But while YouTube’s native analytics platform is a treasure trove of data, its depth can be overwhelming for total beginners. The Overview Report.
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The Complete Guide to YouTube Marketing in 2020
Hootsuite
SEPTEMBER 9, 2020
YouTube marketing is often overlooked by social media marketers. Some think YouTube counts as a social media network. Either way, there are countless marketing opportunities on YouTube—especially if your audience is on the platform and your competitors aren’t. 10-step YouTube marketing strategy.
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Social Media Stories: What Brands Need to Know About Ephemeral Content
Ignite Social Media
MAY 4, 2020
Social media stories, originally popularized by Snapchat, have seen significant growth and adoption across nearly all major social networks. A recent report from GlobalWebIndex found that Instagram and Facebook users are increasingly viewing and creating social media stories.
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5 YouTube features to use to boost engagement
Sprout Social
AUGUST 22, 2022
The answer is probably “YouTube.” The second-most popular social platform has come a long way since the “Charlie bit my finger” days. And new YouTube features are making it even more beneficial to marketers and creators—YouTube Shorts topped 1.5 5 free YouTube features you need to use more often. Hashtag searches.
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How & Why You Should Start Social Media Recruitment For Your Business
Keyhole.co
OCTOBER 13, 2023
49% of HR professionals say their company plans to increase the use of social media for hiring and interacting with candidates. To find the best professionals, social recruiting strategies are of great importance now. Social media recruiting requires a lot of work. What is social media recruiting?
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Samsung’s Social Media Strategy: Widespread Reach With Curated Content
Keyhole.co
NOVEMBER 27, 2023
This blog inspects how Samsung’s social media strategy furthers its dynamic marketing. Analysis of Samsung’s social media accounts With over a billion people worldwide using Samsung phones, the brand’s market penetration is quite high, even with fierce competition from other leading Android brands. million YouTube: 6.52
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Social Media Best Practices to Help Guide You During Any Crisis
agora pulse
MARCH 25, 2020
Most of us social media managers operate and plan for businesses to continue to succeed, and everything to be good in the world. What Social Media Managers Need to Do First in a Crisis. ” Social media messaging during a crisis. ” Social media strategy during a crisis.
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Are Your Social Media Goals Realistic? Are They SMART?
agora pulse
SEPTEMBER 23, 2020
Have you taken a good hard look at your social media goals? One of the biggest challenges that social media managers face is bridging the disconnect between social media goals and the business goals of the company. Why Do Social Media Goals Matter? Social media goals hold you accountable.
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Nike’s Social Media Strategy: A Deep Dive
Keyhole.co
DECEMBER 22, 2022
In this blog, we will do a deep dive into Nike’s social media strategy to see what they are doing right. Let’s start with an analysis of their social media accounts. Analysis of Nike’s social media accounts. million YouTube: 1.71 What makes Nike’s social media strategy successful?
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What Is a Social Media Manager? (And What Does One Really Do?)
agora pulse
AUGUST 6, 2020
Let’s compare the expectations and realities of a social media manager job, so you know exactly what you’re getting into. When you apply for your first social media manager job, you might not know exactly what to expect. What does a social media manager do anyway? Social Media Manager Job Responsibilities.
How to write an engaging social media bio for your brand
Sprout Social
NOVEMBER 10, 2022
In a nutshell, your social media bio is your brand’s most basic elevator pitch—a snapshot of what you do, who you are and how you meet customers’ needs. While he died before the turn of the 20th century (so the timing’s a little off), he could have easily been describing the perfect social media bio. Grow your audience.
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15 Free Social Media Training Courses and Resources
Hootsuite
JULY 2, 2019
Social media training courses are a great way for digital marketers to level up their skillset. And Hootsuite’s blog offers several helpful posts from how to create a social media strategy to social media advertising 101. 15 of the best social media training courses and resources. Cost: Free.
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37 Sensational Facts and Stats About the Seven Most Popular Social Networks
Webbiquity SMM
AUGUST 24, 2021
70% of YouTube video views are on mobile devices. Those are just a few of the social network-specific findings from the recently-released Digital 2021 Global Overview Report , compiled by We Are Social and Hootsuite. YouTube Facts and Stats. YouTube advertising reaches an astounding 240 million users in the U.S.,
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