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Link Building Tactics for Publishers

Adam Sherk

When it comes to link building publishers have a significant advantage because editorial content, be it hard news or evergreen content, lends itself naturally to linking and sharing. So what link building tactics are most effective for publishers? For publishers with multiple titles cross-network promotion is an excellent tactic.

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Pinterest: Great Opportunity for Lifestyle Publishers and Brands

Adam Sherk

The photo and video sharing site offers great opportunities for promoting lifestyle content and reaching niche audiences and specific demographics. While any photo-rich site can benefit from Pinterest, at least at this stage in its evolution there are particularly strong opportunities for lifestyle publishers and brands.

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Google javascript Changes Put Publishers in Violation of Sponsored.

Adam Sherk

While it’s good news that Google is continuing to improve its ability to deal with JavaScript, this change also impacts the way that many publishers display sponsored links on their sites. Related posts: Does Google News Sitemaps New Format Help Publishers? Will Publishers Add Cross-Domain Rel=Canonical to Syndication Deals?

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HOW TO: Guide to Performing Website Audits

Techipedia: Tamar Weinberg

Follow this content optimization checklist before publishing content to ensure it is properly optimized. Matt Cutts recently did a wonderful video explaining how cloaking works and why it’s bad. Noindex and Nofollow. Any irrelevant pages like terms of use, PDF files, privacy policy, and sitemaps should be nofollowed.

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8 Critical SEO and Digital Marketing Opportunities

Adam Sherk

So I put together a round-up of current SEO and digital marketing trends that offer good opportunities for publishers. For publishers there is promise, however it’s too soon to say if the pros will outweigh cons such as giving up some control and/or technical complications. Site Speed.

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Go Beyond Blogging – Multi-Channel Marketing via Online Media

ProBlogger

In fact, a blog is just a tool for publishing and conversing online. Among those, audio and video content consumptions have shifted from computer to portable devices and TV screens. A blog is no longer used to merely publish blog type content. Quick advice: combine web publishing and other media to reach your audience.

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Build Backlinks – 14 Easy Ways

Convince & Convert

Your profile link on Google Profiles will be devoid of a no – follow and you can add much additional information along with the link including videos and photos. But you can use this site to recycle blog posts that you have published elsewhere, and pick up an additional link. Google Places. Ezine Articles.

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