Mindjumpers

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What Does 2013 Hold for Social Media?

Mindjumpers

So, as we head into 2013, content marketing is without a doubt what brands will increasingly put at the heart of their strategy to seamlessly connect directly with consumers, as I blogged last week. Mobile is in general by far the biggest growing area with an increasing number of smartphones and thus mobile internet users.

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The Importance of Local Activation on Social Media: India

Mindjumpers

Statistics from Internet and Mobile Association Of India reveal the growing number of India’s population using social media. Unique Mobile Users: 590 million – a penetration rate of 46%. Mobile Internet Users: 159 million – 45% of all internet users. Mobile Social Media Users: 97 million, +5% since July 2014.

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Facebook Now Has 235 Million Monthly Gamers: Time to Start Gamifying Your Social Marketing Campaign?

Mindjumpers

The App Center seems to be a great success so far and learning that an ever-increasing number of people actually want to play games on Facebook should be a huge encouragement for companies and brands to start incorporating gamifying elements in their marketing campaigns and social media strategies. Social Media Gone Mobile.

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Social Videos – Why, Where And How?

Mindjumpers

Social videos give businesses an opportunity to extend their mobile reach and engage in the rapidly changing social media world. Oh and finally: According to Neomobile , two thirds of the world’s mobile data traffic will be video by 2017! Okay, so now you know why you should incorporate videos into your social media strategy.

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Guidelines for Successful Targeting Through Social Media

Mindjumpers

But actually, a successful social media strategy is one which makes your customers visit your page at least once when they access Facebook or look out for your updates on Twitter. And in every step your media strategy plays a very important role. Ask, listen and respond, that’s very important!

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Social Media Trends, Prospects, and Challenges in India

Mindjumpers

India is a mobile first country where 41% of total mobile users are active on social media. The increasing affordability and use of Smartphones as internet devices means India is serving data to almost one billion mobile phones, and an individual spends an average of 3 hours on social media every day irrespective of device.

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Should Brands Give Up on QR Codes?

Mindjumpers

Tweet When the QR (Quick Response) codes first became available for smartphones, it seemed to be the new big thing so companies went along with the trend by incorporating the 2D codes into their marketing strategies. The black and white squares quickly became ubiquitous. Spanish railway company offers download for their passengers.

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