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Can Ottawa’s NBL franchise recover from a branding disaster?

Sherrilynne Starkie

So says Ken Evraire , the Ottawa branding consultant for Bytown Sports, according to an Ottawa Citizen story last week. Evraire must rue the day he thought that properly researching something as important as the name of a new professional sports franchise could be skipped in an attempt to avoid complexity in marketing.

Sports 281
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7 Predictions for Post-Pandemic Life

Ari Herzog

Engage task workers in team culture and create a culture of inclusiveness. From Microsoft and Google in the U.S. College Sports: This prediction is about revenue (or, the lack of it). Address inequities if remote and on-site employees have been treated differently.

Sports 91
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7 Predictions for Post-Pandemic Life

Ari Herzog

Engage task workers in team culture and create a culture of inclusiveness. From Microsoft and Google in the U.S. College Sports: This prediction is about revenue (or, the lack of it). Address inequities if remote and on-site employees have been treated differently.

Sports 91
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34 People I Want To Meet at ClickZ Live Toronto 2014

Bill Hartzer

Mark Silver – Head of Digital, The Sports Network. Andrew Yang – Search Evangelist, Microsoft Canada. Aaron Levy – PPC Team Lead, SEER Interactive. Here are 34 people that I want to meet at this year’s ClickZ Live Toronto 2014 conference: Andrew Goodman – Page Zero Media.

Meeting 133
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Leicester City: A Tale Of Success, Social Media Affinity, And Crisps

Audiense

As expected, sports leads the way when looking at the Affinity Report of Leicester’s followers, with the Premier League’s official Twitter account being the most followed account. A somewhat surprising figure was that some of the most followed accounts were other teams, with 38.12% of Leicester’s followers also following Manchester United.

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Livestreaming Is The New Broadcasting

Twist Image

Did you try to get a seat in a local sports bar? Well, Microsoft launched this age-guessing site called, How Old Do I Look? Now, people are left wondering what might Microsoft do with all of this data? I'm suddenly falling back in love with Microsoft. This is an important step for Elon Musk , his team and the environment.

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List of Brand-Side Corporate Social Strategists: Twitter Edition

Webbiquity SMM

Manager Citrix Ready Program at Citrix Systems. • Peter Parkes – Social Media Communications Lead at Skype. • Betsy Aoki – Sr.

List 155