SocialFish

DECEMBER 3, 2010

or higher out of 10 by my beloved PostRank plugin. I’m going to test whether this selection can be automated to some extent (thereby creating an example of how YOU can save time should you want to use PostRank rankings for your own association curating!). 8 Social Media Metrics You Should Be Measuring (Social Media Examiner).

Postrank 168

Postrank Curation Foursquare Case Study 168

Janet Fouts

JANUARY 27, 2011

A potential employer can use a variety of tools to see how well you manage your personal brand online. Run some of the evaluation tools below to determine what somebody sees when they look you up. This is a brand new tool to see how engaged your Facebook page is with your fans. Postrank Analytics.

Klout 138

Klout Brands Social Media Postrank 138

Waxing UnLyrical

SEPTEMBER 13, 2010

Students are not taught about new practices, since proprietary tools and techniques often remain with hidden with the agencies and companies that create them. But the true art and science of public relations measurement should get out of the marketing mix and go beyond traditional AVE metrics. Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"

Class 134

Class Postrank Tourism Blogroll 134

Waxing UnLyrical

OCTOBER 19, 2010

If web metrics from these local sites start showing less referral traffic from Google, then it’s surely possible that Google Instant is, at least in part, to blame. In this case, the local organizations are pushed out by the larger national volunteer organizations and they may miss out on some search traffic. Read All About It!

Google 254

Google Class Creative Commons Yahoo 254

Waxing UnLyrical

NOVEMBER 7, 2010

How to: choose the right blog tool , from Arik Hanson ‘s Communication Conversations. Faulty media metrics make for a guessing game , by Mathew Ingram at GigaOm. Why: I’ve used David’s book, The New Rules of Marketing and PR , for my classes at Johns Hopkins for the last two years. Because what he says is Just.

Class 144

Class Creative Commons Postrank Conference 144

Kikolani

JANUARY 26, 2010

Probably the best thing I heard about social media strategy is that social media can be more valuable as a listening tool than a speaking platform. Again, in an ideal world, the social media strategist would be able to overlay social media actions with business metrics and be able to show social media influence in the bottom line.

ROI 114

ROI SEO Social Media Tips 114

Kikolani

JANUARY 16, 2011

Question: What are the metrics to focus on when “sales leads&# are the goal for your blog? Another service to look into in conjunction with Google Analytics is PostRank Analytics ( https://analytics.postrank.com/ ). Question: Are there any tools to help you create a captivating intro for blog post?

Questions 167

Questions WordPress Postrank Blogger 167

Akamai Marketing

MARCH 29, 2011

Blogs for business are an outstanding tool for business, they can build community, be the backbone of your social media program, and drive traffic to your website, just for starters. Then measure it.You can use Google Analytics, PostRank or even (GASP!) your own set of metrics. Or someone said you should so your considering it.

Press Release 238

Press Release Technorati Klout Metrics 238

ProBlogger

APRIL 6, 2011

They may use a sentiment analysis tool to establish the reach and positivity (hopefully) of what you made. These are softer metrics—they will harden over time. It depends on the speed of turnaround required, the number of people they need, and the dashboard/tools and analytics you’re offering. But it’s not enough in most cases.

Blogger 42

Blogger Brands Survey Cost 42

Convince & Convert

MARCH 3, 2010

Agencies should also be working with clients on using social media as a market research tool, by surveying fans or creating dedicated, invite-only brand communities that serve as a living focus group. Keep Score Social media metrics are widely available, but require effort and integration to be gathered and analyzed successfully.

Social Media 122

Social Media Strategy CoTweet CoTweet 122

Waxing UnLyrical

NOVEMBER 18, 2010

Image: Tinkerbots via Flickr , Creative Commons Tools are beginning to do a solid job with the most mind-numbing parts of research (i.e., collecting media coverage, putting it into a database, matching the articles and posts up with other metrics, etc.). Integrating media and web metrics : matching specific posts to web metrics (e.g.,

Crimson Hexagon 200

Crimson Hexagon Sentiment Analysis Sample 200

Waxing UnLyrical

NOVEMBER 1, 2010

PRSA has been one of the leading proponents of the Barcelona Principles , which seek to establish new metrics for practitioners to measure the value of their results. However, Nick is dead wrong about the lack of tools. KDPaine & Partners provides its tool free to qualified courses -- just ask Craig Carroll at UNC.

Class 258

Class Education Metrics Creative Commons 258