Harp Interactive

MARCH 31, 2010

Social media marketing companies like other marketing agencies need to back their claims with statistics and provide metrics to prove effectiveness. Here are some tools to measure these with: Google Analytics: (Set up advanced segments, events and reporting) to get key visitor, referral and viewership statistics.

Analytics 350

Analytics Social Media Trendrr Digg 350

Adam Sherk

OCTOBER 6, 2010

But it is possible to make some basic comparisons using data from some of the free tools that are available. Since I’ve been comparing major news sites in variety of areas ( Facebook and Twitter impact; YouTube and new Digg activity; site speed and domain authority , among others) I thought I’d look at overall social media engagement too.

Sites 176

Sites News Postrank Engagement 176

Janet Fouts

JANUARY 27, 2011

It used to be this would return a list of scholarly papers, some nasty pictures of you at a bachelor party, a random smattering of form posts about cupcakes or software and possibly your connections on some social networks. A potential employer can use a variety of tools to see how well you manage your personal brand online.

Klout 138

Klout Brands Social Media Postrank 138

Kikolani

JANUARY 16, 2011

If you provide your visitors valuable content and interact with them through their comments, on social networks, and on their blogs, they are more likely to return to your site over and over again. Question: What are the metrics to focus on when “sales leads&# are the goal for your blog?

Questions 167

Questions WordPress Postrank Blogger 167

Convince & Convert

MARCH 3, 2010

Agencies should also be working with clients on using social media as a market research tool, by surveying fans or creating dedicated, invite-only brand communities that serve as a living focus group. Keep Score Social media metrics are widely available, but require effort and integration to be gathered and analyzed successfully.

Social Media 121

Social Media Strategy CoTweet CoTweet 121