Akamai Marketing

MARCH 23, 2011

By encouraging businesses to start out with their focus and strategy and then move through to the other elements, the authors Dover and Moffit support what so many marketers know, but what so many companies ignore in their rush to create a program. I particularly appreciated the process of the FLIRT model.

Review 142

Review Company Klout Policies 142

Akamai Marketing

MARCH 9, 2009

Share and Enjoy: Tags: event marketing , events No Comments Start the ball rolling by posting a comment on this article! By taracoomans – March 9, 2009 Posted in: economy Jack Welch supports events and their business uses. All Rights Reserved.

Eventful 100

Eventful Klout Tourism Policies 100

Akamai Marketing

JUNE 28, 2009

Oscar Meyer’s stunt is perhaps the oldest and longest running mobile marketing campaign in the country. Kraft is smart about their event marketing campaign, its integrates nicely with their website , they have a blog and them seem to focus on cities in the DMA 50-100 range. Put it in perspective.

Mobile 124

Mobile Klout Policies Tourism 124

Akamai Marketing

MARCH 24, 2011

Then you could ask them “ where should we have a social media presence? &# Give every employee’s voice equal weight, no matter if they are your VP of marketing or the janitor. The idea holds water, or soda or a Belvedere vodka if your like me. All Rights Reserved.

Social Media 149

Social Media Klout Policies Small Business 149

Akamai Marketing

JULY 26, 2011

But lately I’ve picked up on a trend that makes me question my engagement with the word “engagement&#. When I engage (click, share or comment) its because I think the information has been worth my time and I want my audience to see it. I consider it an endorsement – for whatever that’s worth.

Engagement 156

Engagement Twitter Creative Commons Trends 156

Akamai Marketing

MARCH 9, 2009

Maybe travel and tourism will will be the next segment to utilize the power of event marketing. Share and Enjoy: Tags: event marketing , Hawaii No Comments Start the ball rolling by posting a comment on this article! Marriott Hawaii bookings are up 40%. P.S. The bus is already onto it’s next adventure: a NASCAR driver is using it.

Eventful 100

Eventful Tourism Klout Travel 100

Akamai Marketing

OCTOBER 30, 2012

What’s more, social media users are aware of trends and happenings in social media and this can prevent embarrassment or assist in times of crisis. . I see things through the eyes of a user, not just a marketer, trainer or speaker. Heavy social media users understand the culture and the subtexts of communicating via social media.

Activities 138

Activities Communities Social Media Class 138

Akamai Marketing

FEBRUARY 3, 2011

Alice had lots of marketing avenues to explore, and one day, while Alice was pondering her next marketing move, she saw a White Rabbit. Be prepared to test the market, and don’t be afraid to fail. That’s how PEOPLE view MARKETERS. Even when you fail, you’ll learn something: just like Alice in Wonderland.

Social Media 138

Social Media Klout Policies Consultant 138

Akamai Marketing

FEBRUARY 11, 2009

Make your marketing dollars communicate with your incentive dollars. Make your employee enhancement communicate with your incentive dollars and marketing dollars. Now that the spotlight is on, every time there is a sponsorship, a meeting or an event, eyebrows will go up.

Klout 100

Klout Eventful Policies Hosting 100

Akamai Marketing

FEBRUARY 22, 2011

All Rights Reserved.

Tools 163

Tools Klout Policies HootSuite 163

Akamai Marketing

FEBRUARY 9, 2011

If you thought that 2010 was a big year for digital marketing, you were right. The report is quite detailed and as you consider your marketing strategies for 2011 (provided you haven’t already done so), the report is full of tidbits that can help you make decisions. Let your customers make friends with one another too.

comScore 156

comScore Review Klout Marketing 156

Akamai Marketing

DECEMBER 29, 2011

This is the 2nd year that I’ve published my social media resolutions. Reading over last year’s resolutions I’m proud to say that I stay committed to each of them fairly well, though I some I outright failed at doing one of them. That said, I am glad I wrote my resolutions for 2011 as it gave me focus.

Social Media 186

Social Media Vimeo Creative Commons Platform 186

Akamai Marketing

MARCH 1, 2011

This is time consuming, but there can be some rich information there and watching trends can be invaluable. I typically recommend that my clients track this list on a daily basis and compare it to their content conversations. That would be worth paying for!

Tools 160

Tools Klout Policies Tourism 160

Akamai Marketing

APRIL 11, 2011

Over the last year most of the social mediari have been obsessed with finding influencers for their clients (you). Several services have popped up to help companies cut through the.

Klout 233

Klout Influencer Company Small Business 233

Akamai Marketing

SEPTEMBER 20, 2012

I only have one real rule in the classes I teach: No. OK – there is another rule: we all have to learn something. Last night’s class taught me that the future of social media is looking good if future participants are any indication. There still exists a natural curiosity around social media.

Social Media 167

Social Media Class Groups Groups 167

Akamai Marketing

MARCH 29, 2011

Think beyond the marketing team. If you can’t think of what to blog about, get inspiration from the news, industry occurrences, message boards and other communities where your customers are hanging out. Let your talented employees be your bloggers – ask for volunteers to start. Have fun with it and so will your customers.

Press Release 238

Press Release Technorati Klout Metrics 238

Akamai Marketing

MAY 19, 2011

As if Twitter and Facebook don’t have businesses and users scrambling to keep up, a new type of site is cropping up that engages audiences through Question and Answer format.

Conversation 185

Conversation Types Sites Questions 185

Akamai Marketing

MAY 25, 2011

Sites like Namesake and Connect.me are encouraging people to identify those they trust in the social sphere. What's more important, quality or quantity and how is it determined?

Social Media 156

Social Media Sites Conversation Influencer 156

Akamai Marketing

MARCH 2, 2012

This isn’t a trend, its a new way of life and business. They should be able to better respond and incorporate feedback which is the single most important element in building trust according to the 2012 Trust Barometer Study by Edelman. Social media is more than just a platform. Yes, there are some things to learn about social media.

Training 196

Training Social Media Creative Commons Case Study 196

Akamai Marketing

JULY 23, 2012

That simple step would have saved the NRA and Celeb Boutique from embarrassment on Friday, when they thought the reason “Aurora” was trending was because of a dress designed by Kim Kardashian. Of course, they could have also done a Twitter search to see WHY Aurora was trending. Alerts should come in email and phone.

Twitter 149

Twitter HootSuite Training News 149

Akamai Marketing

SEPTEMBER 22, 2011

In my immediate circle, there are those with PR, Marketing, Tech and Software backgrounds, Web and SEO, wait, I’m not done.Journalism, Digital design, and I even know someone with a scientific background. That’s an awful lot of talent wrapped up into one type of marketing.

Collaboration 159

Collaboration Campaign Creative Commons Skills 159