Akamai Marketing

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Twitter-ups the future of events, sponsorship and event marketing

Akamai Marketing

Prediction: tomorrow’s event, event marketing and sponsorship opportunity is with “Tweet-ups” where like-minded Twitter-peeps meet up to meet each other in person. While these Tweet-ups are small and before they reach critical mass, now is the time to get involved and start sponsoring. Everyone is doing it. Ah, events.

Eventful 116
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9 social media trends to keep your eye on in 2012

Akamai Marketing

Consumers aren’t likely to just give that information away, businesses will have to get creative to get consumers to connect the dots for them and even then, they are likely to only initially be able to connect the dots with their most active and passionate customers. The curve ball here might be Facebook.

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Book Review Wednesday: Wikibrands: Reinventing your company in.

Akamai Marketing

By encouraging businesses to start out with their focus and strategy and then move through to the other elements, the authors Dover and Moffit support what so many marketers know, but what so many companies ignore in their rush to create a program. I particularly appreciated the process of the FLIRT model.

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What's your social currency?

Akamai Marketing

Stop thinking like a marketer/business owner/blogger- extraordinare for a moment, and pause. Lurkers turn the tables a bit on marketers. Share and Enjoy: Tags: small business , social media , strategy No Comments Start the ball rolling by posting a comment on this article! 640 Million on Facebook. Probably not.

Lurker 203
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A Thousand Little Cuts of Social Media – A Kaizen Approach

Akamai Marketing

Then you could ask them “ where should we have a social media presence? &# Give every employee’s voice equal weight, no matter if they are your VP of marketing or the janitor. The more you follow and repeat the above steps for your business, the more you expand upon them, the more success you will have.

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Who we are…not what we are in social media

Akamai Marketing

If you grew up in a traditional marketing or pr or design field, you probably had the implications and research of demographics beat into your head. You probably studied trends and learned all about how to market to and and communicate with particular generations. People prefer to talk to people, not on-message marketers.

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Social Media Complainers – your new BFF's

Akamai Marketing

I’ve always advised my clients that its better to have people complain in an open forum where it can be addressed. I’ve always advised my clients that its better to have people complain in an open forum where it can be addressed. All Rights Reserved.