Janet Fouts
JULY 13, 2020
As responsible and conscious marketers we are taking a closer look at how marketing is handing issues of culture, diversity and inclusion, especially on social media (this is mindful social after all!). Aleya Harris is the founder and owner of Flourish Marketing. linkedin.com/company/flourish-marketing-co/.
Janet Fouts
DECEMBER 30, 2014
“Just get us the millennials” This mind set is short-sighted and mindless old-school marketing at best! Millennial’s are just one demographic in your potential market and you need to think carefully before you focus entire marketing campaigns on them. Are you ready to market online? Tweet this.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Janet Fouts
SEPTEMBER 16, 2019
However, the trend in marketing is focused on big data, filtered and sifted, often to get the results that validate our company and products rather than to divine what the customer wants. Then we complain that consumers appear to say one thing in that research and do another. We did the research, so why aren’t they buying?
Janet Fouts
JULY 24, 2017
But much of the research we do when marketing products and services is focused on big data, filtered and sifted, often to get the results we are looking for rather than to divine what the customer wants. Then we complain that consumers appear to say one thing in that research and do another. Why are consumers so unpredictable?
Janet Fouts
SEPTEMBER 16, 2014
In it he talks about research that was done by psychophysicist Howard Moscowitz , specifically about some research Moscowitz did on consumer preferences for Pepsi and Prego spaghetti sauce. As marketers we are often focused on the end goal, to make our product appealing to consumers. See, here’s the thing. Probably not.
Janet Fouts
AUGUST 13, 2011
A 2010 report from Econsultancy found that over 80% of marketers are planning to spend more on social media this year, but only a quarter will focus their campaigns in more than one country. Research like this is handy for localizing your company’s social media efforts. Choosing your networks. About the author.
Janet Fouts
AUGUST 29, 2011
Creating a social media plan has to be very specific to the needs, resources and market of the business who needs it. Think about your marketing plan (tell me you have one). Nobody creates a marketing plan without a lot of work right? Evaluate your market. Not a very efficient way to market your business… 4.
Expert insights. Personalized for you.
226 
Let's personalize your content