Convince & Convert

SEPTEMBER 14, 2010

The debate on Social CRM (sCRM) could easily become a distraction. As marketers, we need to reach our customers where they are and social media’s potential in that regard is unquestionable. As marketers, we need to reach our customers where they are and social media’s potential in that regard is unquestionable.

Social Media 123

Social Media Social CRM Strategy Consultant 123

Convince & Convert

FEBRUARY 10, 2010

Tip of the Iceberg Unlike enterprise-class social anthropology services like Rapleaf , Flowtown is incredibly easy-to-use, and is tuned for the do-it-yourself marketer. “We want to be the mint.com of social marketing,&# says Ethan Bloch , co-founder of the San Francisco based company. link] Michael A.

Social Media 127

Social Media Marketing Social CRM Consultant 127

Convince & Convert

MAY 25, 2010

Here are the highlights: A Colossal Opportunity According to Forrester research, from 2009 – 2014, the average annual growth rate in digital marketing expenditures in the U.S. will range from 11% (the relatively mature email marketing), to 34% (social media). Direct mail? Note that I didn’t include Web design.

Marketing 123

Marketing Social CRM Conference Social Media 123

Convince & Convert

SEPTEMBER 7, 2010

Here’s what makes UnMarketing an unusual, yet worthy use of your marketing education time: UNpretentious Unlike so many marketing books, Stratten doesn’t overcomplicate the subject matter. There are a few sections devoted to the mechanics of Twitter, Facebook, Linkedin, and other social media operational specifics.

Review 115

Review Social Media Social CRM Consultant 115

Convince & Convert

OCTOBER 15, 2015

A top-level view on CX reveals that it best fits under the umbrella of your marketing department, which is why marketing typically controls the majority of the customer experience budget. Branded, personalized moments at each and every point of customer engagement are what market leaders are seeking. A Shift in Importance.

Tools 60

Tools Marketing Engagement Education 60

Convince & Convert

FEBRUARY 15, 2010

Social network connectivity is becoming the post-modern email newsletter. This puts significant pressure on email to be more relevant, because most of what would be contained in an email newsletter or special offer now happens faster and more personally within Facebook, Twitter or other social outposts.

Social Media 114

Social Media Strategy Social CRM Newsletter 114

Convince & Convert

AUGUST 2, 2010

More from Convince and Convert You Are Pissed Off at the Wrong Guy Taking Consumer Reviews Viral with Facebook Are you spending enough on digital marketing? Convince and Convert Recommends Facebook Vs. Twitter (The Arkayne Blog) 7 Ways to Market Your Business on Facebook – Free Ebook (Danny Brown) Facebook Pisses Off Users.

Facebook 121

Facebook Social CRM Consultant MySpace 121

Convince & Convert

APRIL 15, 2010

Sure, I pay attention to where I’m ranked in the AdAge Power 150 (a broader ranking of all marketing blogs), and I look at my search rankings, etc. But I am incredibly delighted to top the list of content marketing blogs, because for me content marketing is becoming fundamental to business success at every level.

Content 124

Content Marketing Consultant Social Media 124

Convince & Convert

JULY 5, 2010

I have recruited a posse of incredibly smart social media, digital marketing, and public relations thinkers to entertain and inform you while I’m learning how to pay with colored money, and my son attends hockey camp. Wonderful community-building strategy!

Community building 116

Community building Social CRM Consultant Posterous 116

Convince & Convert

MAY 13, 2010

I think Charlene Li may have coined this one) The goal of social media is to turn customers into a volunteer marketing army. Social media allows big companies to act small again. Social media creates kinship between companies and customers, and kinship equals purchase intent. It’s not viral unless it is.

Social Media 151

Social Media Strategy Social CRM Consultant 151

Convince & Convert

JULY 27, 2010

Before Permission Marketing , how much audience did Seth Godin have? I couldn’t write Katie Van Domelan’s post about social media listening tools. I don’t have the chops to write Mike Corak’s piece on the role of language in content marketing. Chris Brogan started with zero posts and zero readers.

Social CRM 117

Social CRM Consultant Blogger MySpace 117

Convince & Convert

MAY 12, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Would You Try It With a Fox?

Consultant 121

Consultant Social CRM MySpace Social Media 121

Convince & Convert

AUGUST 24, 2010

Drive Results with Content Marketing &# can be voted for here. Meanwhile, we’re hitting the road to present the core concepts of The Now Revolution to businesspeople and marketers everywhere. If you’re feeling particularly frisky, I’d love for you to vote for my other two panels while you’re in the mood.

Social CRM 111

Social CRM Consultant MySpace Social Media 111

Convince & Convert

JUNE 29, 2010

link] Hot In Marketing Cognitive Surplus – Use Social Connectivity to Change the World | Book Reviews | Social Media Consulting – Con. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web.

RSS 118

RSS Collaboration Social CRM Consultant 118

Convince & Convert

FEBRUARY 11, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is It Curtains for the App Store?

Social Media 113

Social Media Strategy Apple iPhone 113

Convince & Convert

JUNE 17, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: 7 Surprising Statistics About Twitter in America Why Social Supports Email in the Interactive Marketing Hub Are You Suffering From Premature Calculation? Roberts @njmirolo Always fun!

Twitter 125

Twitter Metrics Social CRM Consultant 125

Convince & Convert

MAY 4, 2010

link] [link] Hot In Marketing Social Media's Internal Impact – An Interview with Phil Simon | Internal Social Media | Social Media Consultin. link] [link] Hot In Technology Social Media's Internal Impact – An Interview with Phil Simon | Internal Social Media | Social Media Consultin.

Social Media 116

Social Media Strategy Consultant ROI 116

Convince & Convert

FEBRUARY 24, 2010

because through social media, customers are praising and criticizing companies in public in a way that requires marketing to triage and respond. because through social media, customers are praising and criticizing companies in public in a way that requires marketing to triage and respond. Now, he tweeted it to his 1.6

Compete 115

Compete Conference Organization Social CRM 115

Convince & Convert

AUGUST 19, 2010

All of these tactics can work together seamlessly to create a robust, optimized content marketing engine that pays real dividends in increased website traffic, and conversions. More Work Upfront, Less Ongoing What I love about this program (in addition to the eye-popping results): It’s rooted in helpfulness, not marketing.

Social Media 140

Social Media Strategy Tourism Social CRM 140

Convince & Convert

FEBRUARY 19, 2010

Social Integration in an Instant One of the outstanding new add-on features of NutshellMail is their Facebook app, which enables Facebook fan page managers to easily add an email newsletter tab to the page. Subscribers then receive a digest of all the content posted to the fan page. This, I'll try. This, I'll try.

Social Media 115

Social Media Social CRM MySpace TweetBeep 115

Social Media Network Marketing

MAY 31, 2010

Tying this invaluable data into a CRM solution generates sales leads, ideas for product direction and strengthens a company's image and brand. Opinionated social networking users become a virtual focus group, praising or complaining about a company's offerings, and coming up with suggestions for improvements or new products or brands.

Social Media 62

Social Media Social CRM Reputation Widget 62

Convince & Convert

JULY 26, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Content Lessons Learned From 25 Popular Blog Posts Why D.I.S. Ive founded 5 companies, and spent 15 years running digital marketing agencies. Im Jay Baer.

SEO 115

SEO Social Media Consultant Social CRM 115

Convince & Convert

JULY 20, 2010

The post explored the topic of utilizing common interactive marketing tools in unintended ways to tap into consumer demand. Not unlike traditional surveys, keyword research and social data mining tools tell a powerful story about the information target audiences want from organizations, on-and-offline.

Social Media 139

Social Media Strategy Consultant Blogger 139

Webbiquity SMM

MAY 10, 2011

More recently, numerous writers including Olivier Blanchard , Neil Glassman and Mark Schaefer have tried to make the case that social media ROI is real, can be measured, and must be measured. The core of social media marketing efforts should be the corporate blog. What should they promote? Here are 20 ideas.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Convince & Convert

MAY 5, 2010

So, Lisa Beatty build JaneNation.com , a new opinion, information, and idea community just for women, that launched recently at the Marketing to Women conference. With free membership open to all women, JaneNation combines social networking with opinion collection.

Social Media 125

Social Media Case Study Strategy Study 125

Convince & Convert

MARCH 10, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Is Social Conversation a Myth? link] [link] Jerry Freeman Have you scored a free copy of @jaybaer's Staggering Social Media Insights – The Best of #Twitter 20?

Social Media 116

Social Media eBook Strategy Social CRM 116

Convince & Convert

FEBRUARY 23, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Your Social Strategy Proactive or Reactive?

Social Media 117

Social Media Strategy Social CRM Company 117

Convince & Convert

JUNE 24, 2010

I’ve been in marketing or advertising (online or otherwise) for 20 years. Testimonials are a huge part of the infomercial world, as they are for effective social media. Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Why D.I.S.

Social Media 121

Social Media Strategy Social CRM MySpace 121

Convince & Convert

FEBRUARY 5, 2010

Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

Disqus 109

Disqus Social CRM Patterns Consultant 109

Convince & Convert

MARCH 4, 2010

Metrics would include the number of times a post is mentioned in other blogs or media, references, RT's, etc. Very helpful post, Jay. "How to Match 10 Key Success #Metrics to Your #Blogging Strategy" by @JayBaer [link] [link] Fiona Friesen Blogging and nobody's lisenting?

Metrics 130

Metrics Strategy How To Tourism 130

Convince & Convert

MARCH 25, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search A Social Media Scoreboard That Works March 25th, 2010 |Written (..)

Social Media 117

Social Media Strategy Statistics Metrics 117

Convince & Convert

MAY 27, 2010

Although Flowtown leans toward the B2C mass market culturally, I see monster B2B possibilities here. Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Does Your Facebook Page Have a Pulse? agencies, you should be experimenting with this too).

Consultant 122

Consultant Metrics Social Media Social CRM 122

Convince & Convert

JULY 21, 2010

A recent presentation at the PRSA Counselors Academy, by Michael Lasky , Partner and Chair of the Public Relations Law Practice at the law firm of Davis & Gilbert in NY, provided a wake up call to those in attendance about how the law is slowly creeping into the social landscape and why responsible marketers had better pay attention.

Social Media 153

Social Media Policies Consultant Social CRM 153

Convince & Convert

JANUARY 26, 2011

And that’s why it’s imperative that if you’re going to succeed in social media, you need to dig deep and communicate with your customers through authentic, human stories that are equal parts marketing and entertainment. Email marketing has followed a similar trajectory. Beware the Invitation Avalanche.

Press Release 143

Press Release Foursquare Social Media Travel 143

Convince & Convert

APRIL 6, 2010

Taxonomy is incredibly important in social media because it’s the most direct link between the worlds of social and search marketing. When creating and promoting social content, include specific, relevant keywords and search phrases wherever possible. What do you think? Worth a try?

Brands 143

Brands Content Social Media Consultant 143

Convince & Convert

JUNE 7, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: The Best Advice Has No Shelf Life It’s Time for Real-Time Is Twitter for Business Even Worth the Trouble?

Social Media 119

Social Media Strategy Review Consultant 119

Convince & Convert

APRIL 20, 2010

Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

Hitwise 117

Hitwise Content Blogger Consultant 117