Social Media Today

FEBRUARY 22, 2024

Some handy tips on how to prepare for the next stage of digital campaign tracking.

Privacy 142

Privacy Publishing Data LinkedIn 142

Sprout Social

MAY 5, 2021

As a marketer, you know getting customers’ attention can be tough, but actually closing those customers is just as much of a struggle for sales reps in your org. And that’s where marketers can save the day. Your marketing team is sitting on a potential goldmine of data when it comes to what customers want.

Data 117

Data Marketing How To Collaboration 117

Audiense

APRIL 19, 2023

With ever-evolving marketing trends , staying ahead of the game is more important than ever. With the right data, you can gain valuable insights into your customers and their behaviors, leading to more effective campaigns and strategies.

Trends 78

Trends Data Strategy Marketing 78

Social Media Today

AUGUST 30, 2018

Contributor James Brockbank shows how you can create effective, resonant content marketing campaigns by using publicly available social media data.

Campaign 167

Campaign Data Content Marketing 167

Audiense

SEPTEMBER 12, 2018

That said, throughout my career, I h ave learned the importance of data–specifically how to interpret data to make better marketing and communications decisions. The great news is that there are platforms today that can deliver insights to marketers without the need for a data scientist to interpret.

Data 127

Data Class Marketing LinkedIn 127

Social Media Today

DECEMBER 2, 2020

LinkedIn is launching a new 'Sales Insights' platform to help businesses better understand emerging market shifts.

LinkedIn 218

LinkedIn Data Marketing Platform 218

Quintly

OCTOBER 24, 2022

As a result, social media are rich with diverse data you can use for different purposes. The data can reveal, if your social media strategy is working and where some adjustments need to be made. One of the most popular purposes is to optimize content marketing based on it.

Analytics 45

Analytics Data Social Media Content 45

Keyhole.co

DECEMBER 17, 2020

You probably started hearing how Instagram Influencer Marketing was all the rage a few years ago and rolled your eyes. Despite your eye-roll, it didn’t go away and influencer marketing became more prevalent. It’s no wonder influencer marketing has been one of the biggest buzzwords in digital marketing for the past few years.

Influencer 128

Influencer Campaign Instagram Data 128

Social Media Today

SEPTEMBER 12, 2023

including insights from some of the world's top marketing leaders.

Privacy 191

Privacy Report Data Marketing 191

Buzz Marketing for Technology

OCTOBER 5, 2011

We often throw this idea around as marketers – “being relevant”, but few people discuss how! I presented at Advertising Week and that is the exact topic I wanted to drill into – How to be relevant by using real-time data about your audience! So to illustrate this, I decided to run a research experiment to show at IAB MIXX.

Quantcast 188

Quantcast Data comScore Microblogging 188

Social Media Today

SEPTEMBER 12, 2023

The report includes insights from some of the world's top marketing leaders.

Report 174

Report Privacy Data Marketing 174

Social Media Today

OCTOBER 19, 2021

Instagram's added some more detail to its Insights element, providing more ways for marketers to optimize their content approach.

Instagram 205

Instagram Analytics Data Marketing 205

Social Media Today

MAY 26, 2022

Meta's rolling out some new updates for its API, which relates to how third-party platforms access Facebook data.

API 218

API Data Facebook Marketing 218

Digimind

OCTOBER 17, 2018

Here are 5 ways social media data can help you improve your content marketing strategy. The post 5 Ways to Optimize Content Marketing with Social Media Data appeared first on Digimind Blog. Good content engages customers and helps to form relationships with them.

Data 97

Data Social Media Content Marketing 97

Quintly

OCTOBER 16, 2020

Marketing agencies face a unique set of challenges in the collection and analysis of their clients’ social media data.

Data 98

Data Social Media Analysis Marketing 98

Webbiquity SMM

MAY 16, 2011

HubSpot last week released the Marketing Data Box , a 3.4 megabyte, 65-slide data dump of marketing facts and statistics from a variety of sources. Here are some of the most interesting observations for B2B marketers: Slide 10: B2B magazines continue to struggle. Content aggregation ?). Email is the #2 priority.

B2B 150

B2B Smart Phone Data Hubspot 150

Sprout Social

OCTOBER 15, 2018

It can be challenging to be one of only a few people at an organization with a specific skill set, but Marie says there is nothing she’d rather do than play with data puzzles all day. Lucky for her, that is exactly what all of us in the marketing department depend on her for. What’s your role at Sprout?

Meeting 77

Meeting Team Analytics Data 77

Firebelly

OCTOBER 17, 2013

During a recent webinar by industry analyst Susan Etlinger on using social data to gain a competitive advantage, I started thinking about the role customer insights play. Drawing upon Susan’s work, my thoughts offer an extension on what we’re doing at Firebelly to solve these social data challenges.

Data 166

Data Social Media Tips Marketing 166

Social Media Today

JUNE 27, 2023

The report provides an overview of evolving data usage approaches.

Report 164

Report Data Privacy Overview 164

Sprout Social

AUGUST 26, 2020

But despite the rising mainstream popularity of esports, marketing to the esports audience is far from easy. This is where social—or, more specifically, social data—comes in, as esports marketers look to deepen their understanding of their target audiences and what drives fans loyalty. You could say esports is having a moment.

Data 87

Data Strategy Marketing Sports 87

Social Media Today

DECEMBER 9, 2021

A new study, commissioned by Snap, underlines the immersive value of AR for advertising.

Data 187

Data Study Advertising Marketing 187

Audiense

MAY 23, 2016

This is what marketers of major sporting brands can expect when their social media strategy is driving a lot of engagement. Implementing insights gleaned from Instagram data can impact a sporting brand’s social activity on more than just instagram. Bonus Tip – Use Twitter Data To Inform Instagram Strategy. Meanwhile….

Sports 111

Sports Data Instagram Marketing 111

Pam Moore

JULY 24, 2019

Many digital and social marketers shy away from data and analytics. They may fear it's the dark side of marketing and that they will get drawn into week long meetings discussing menial metrics and data algorithms. Smart marketers know that data and analytics is the light at the end of the tunnel to build their business.

Analytics 60

Analytics Data Training Marketing 60

Waxing UnLyrical

DECEMBER 1, 2011

I read an article in AdAge a couple of weeks ago that described the way the customer data market is set to change , due to new “personal data vault and brokerage” companies like Personal.com. But Personal.com takes their service a step further: not only can you control your data, you can sell it.

Data 182

Data Discount Travel Marketing 182

Convince & Convert

APRIL 12, 2024

So if we know how important social media is to connect with consumers and bring them along the social media marketing funnel, why do we find it difficult to prove ROI to leadership within an organization? Utilize social analytics reporting tools to gather data. Measure social data among other marketing metrics to show impact.

ROI 138

ROI Team Social Media Metrics 138

Social Media Today

JANUARY 31, 2020

With music fans turning to social media to get more information about band events, Facebook has published a new report on how concert marketers can connect with social audiences.

Publishing 176

Publishing Data Facebook Marketing 176

Keyhole.co

DECEMBER 26, 2022

Are you still on the fence about whether Instagram influencer marketing campaigns are right for your brand? So, it’s no wonder influencer marketing has been one of the biggest buzzwords in digital marketing for the past few years. What is influencer marketing? Why Instagram influencer marketing campaigns?

Influencer 52

Influencer Campaign Instagram Data 52

Buffer Social

JANUARY 16, 2018

The way consumers use social media channels is constantly evolving and as marketers and entrepreneurs, we need to adapt to these changes. The report shows us how marketers, from businesses of all sizes, are approaching social media marketing. – Essential insights for marketers. – About the data.

Report 111

Report Data Social Media Research 111

Social Media Today

AUGUST 21, 2018

With so much data now available to help optimize your campaigns, it makes sense that those doing so are taking the lead.

Data 145

Data Marketing Campaign 145

Social Media Today

JULY 1, 2020

LinkedIn has published a new report on how marketers are dealing with the impacts of COVID-19, based on insights gleaned from 450 industry professionals.

Publishing 218

Publishing LinkedIn Data Marketing 218

Social Media Today

AUGUST 17, 2020

LinkedIn continues to share evolving insights into the job market as the COVID-19 pandemic drags on.

LinkedIn 200

LinkedIn Data Marketing 200

Socialmedia.biz

MAY 26, 2016

W hat happened in your last marketing campaign? One of the biggest reasons marketing campaigns fail is a lack of data. Although you thought you had enough data to make decisions, you might have missed some important information. Were you equipped with the right data? So, how do you find your marketing ROI ?

Data 68

Data Marketing Patterns Small Business 68

Social Media Today

APRIL 25, 2020

Twitter has seen a massive increase in gaming-related conversation, as gaming, more broadly, continues to grow.

Twitter 218

Twitter Data Marketing Conversation 218

Convince & Convert

MARCH 28, 2024

It feels like our marketing planning and execution process is running faster than ever before. This is where voice of customer data, or capturing and repurposing the words and phrases your customers use, comes in. But acquiring, capturing, and processing this data is one thing, what do you do with it once you have it?

Data 144

Data Repository Team Process 144

Convince & Convert

APRIL 25, 2024

For the past eight years, NetLine’s annual analysis of B2B content consumption and demand has stood as a lighthouse for marketers navigating the stormy waters of content strategy and lead generation. million first-party content registrations and offers a map for marketers in search of treasure (aka new business).

B2B 105

B2B Report Case Study Content 105

Buffer Social

JUNE 5, 2017

The social networks provide us with a ton of data about our posts but it can be hard to distinguish the signals from the noise. 7 Tips for Getting Better Social Media Results by Using Data. Add context to the data you pull. Most of the tips use data from Buffer, which can be exported with a Buffer for Business plan.

Analytics 110

Analytics Report Data Social Media 110

Oktopost

APRIL 18, 2024

Patrick Barbera, Director of Product Marketing at IntelyCare, and named in the Top 100 Product Marketing Influencers by Product Marketing Alliance reveals why picking the right marketing KPIs to track and measure can significantly impact the direction and success of your marketing efforts.

Repository 88

Repository Marketing Data B2B 88