Mindjumpers

FEBRUARY 12, 2014

It is also worth investing time to re-pin, comment and follow other boards, sharing pins that are compatible with your product will increase brand loyalty and recognition with users making them come back for more visually appealing updates. Promoting a lifestyle is your targeting strategy. Get first hand insights.

Tips 235

Tips Brands Loyalty Fashion 235

Mindjumpers

AUGUST 16, 2012

The App Center seems to be a great success so far and learning that an ever-increasing number of people actually want to play games on Facebook should be a huge encouragement for companies and brands to start incorporating gamifying elements in their marketing campaigns and social media strategies.

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Campaign Facebook Marketing Mobile 235

Mindjumpers

NOVEMBER 23, 2011

Conversations from which you can draw insights on the reputation of your company, increase your consumer loyalty with real-time proactive customer service. The Executive Series: High Level Strategy, Value Propositions and Social. Do you have insights on how data can lead the way? Social Data is an Important Key [The Executive Series].

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Data Nielsen Buy Loyalty 182

Mindjumpers

AUGUST 17, 2010

I found this presentation called ’Location-based social media for brands’ on Slideshare , which is compiled by Douglas Lin – a guy working with digital strategies in Singapore. For instance you can read about Nike’s iPhone application “True City” or loyalty and reward programmes initiated by Topshop and Tasti D-Lite.

Social Media 207

Social Media Brands Foursquare Disqus 207

Mindjumpers

JULY 23, 2010

It is from the level of service that a hotel derives customer loyalty and traditional word-of-mouth marketing spread. As a final piece of advice, I recommend that you make sure to plan your social media strategy in same manner as you plan all other business activities.

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Hotels Engagement Social Media Web 2.0 196

Mindjumpers

JUNE 30, 2010

The result of working socially, being increased loyalty and trust, might just be the driving force for your competitive power in the long run.

Social Media 189

Social Media Collaboration Project Organization 189

Mindjumpers

MARCH 27, 2013

In this post, I present 3 key points to include when creating content for social media to ensure that your content will make sense for your community and your brand strategy. When planning and executing creative solutions, ensure that the strategy is in place and that you have a plan for distribution, evaluation and maintenance.

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Content Patterns Communities Loyalty 264

Mindjumpers

NOVEMBER 22, 2012

Having formulated a social media strategy and defined your target group, a Community Manager will help executing your brand’s social visions: Tone of voice needs to be specified, conversational touch points must be found, engagement keywords are to be defined and a Conversational Calendar should be filled out. 1: Organise and publish.

Communities 274

Communities Groups Groups Social Networking 274

Mindjumpers

NOVEMBER 1, 2011

For most brands, the word fan means loyalty, advocacy and agree-ability for a brand. It is good to realize that there may be a difference to how you as a brand perceive a Like and how the Like is perceived by the customer – and accordingly design your engagement strategies. What does a Like mean for a brand and customers?

Discount 273

Discount Loyalty Study Brands 273

Mindjumpers

MAY 24, 2011

There are plenty to choose from depending on your needs, strategy and budget. Here we could also use customer life value (CLV) or the amount a customer would spend with the company throughout his loyalty period vs the cost of acquisition. A part of monitoring the efficiency of the campaign is to be working with some tools.

Campaign 203

Campaign Social Media ROI How To 203

Mindjumpers

OCTOBER 16, 2012

Engaging with your users and customers on social media is an easy, cost effective way of gaining brand awareness and loyalty. 66% of Businesses Say Social is Integral to Their Overall Business Strategy [Infographic]. Most companies have already realised this. See the full infographic here and read the full report on the research here.

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How To Loyalty Research Social Media 231

Mindjumpers

MARCH 7, 2013

Strive to focus these objectives towards the core objectives for the company – e.g. sell more products, increase loyalty etc. Objectives and goals. Have clear objectives and goals for your newsroom. The number of fans and engagement are not business objectives; they can merely be tools to leverage business objectives.

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How To System Skills Loyalty 249

Mindjumpers

JUNE 28, 2012

Therefore, a global leader in loyalty management, Aimia , has recently published a study analysing and categorising the different types of social media users on the web. The type of segmentation outlined by Aimia can on this basis help marketers understand the difference between active and passive audience behavior.

Social Media 274

Social Media Influencer Report Groups 274