Social Media Network Marketing

MAY 31, 2010

Infact Social Media enables CRM to increase the brand and customer connect, get interactive and be more receptive. Thus increasing the brand awareness, creating a positive brand perspective and thereby encouraging loyalty. Social CRM then, must go to the source, not try to bring the source to it.

Social Media 62

Social Media Social CRM Reputation Widget 62

Convince & Convert

JUNE 24, 2010

That’s what builds loyalty and advocacy. At the end of the video, you’ll see my question as to whether the king of the infomercial and the king of social media are really the same guy? I’m just working through this tie between infomercials and social media. Go onto Twitter and bitch about Dish Network.

Social Media 121

Social Media Strategy Social CRM MySpace 121

Convince & Convert

AUGUST 28, 2011

But indeed your employees and customers ARE messing around on Facebook, Twitter, YouTube and blogs on their free time, the same space you’re trying to invade (and admit it, profit from) for corporate purposes.

Social Media 155

Social Media Discount Loyalty Software 155

Convince & Convert

SEPTEMBER 21, 2010

Tired of chasing shiny objects, and setting up Twitter and Facebook accounts with clear direction, or success metrics? I presented today at Social Media AZ , a new conference for Arizonans interested in, and practicing social media. Awareness, Sales, or Loyalty? Fink) Twitter Comment As always, great stuff.

Social Media 167

Social Media Strategy Consultant Conference 167

Convince & Convert

MAY 5, 2010

Big companies are starting to follow JaneNation on Twitter , and engage with the community across the social Web. Women are routinely misunderstood or ignored by advertisers despite their unprecedented purchasing power and loyalty to brands that earn their trust. How can I help you?

Social Media 125

Social Media Case Study Strategy Study 125

Convince & Convert

APRIL 28, 2010

million followers on Twitter? But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. Finding Your Influencers As noted in the study, the notion of true 1:1 marketing via social media is a bit of a fallacy. The reality is, there’s never been a level playing field.

Social Media 147

Social Media Strategy Influencer Social CRM 147

Convince & Convert

JULY 6, 2010

The taboo of never tooting your own horn with a press release about your good deeds clearly has crumbled in corporate America, and companies today are not only promoting philanthropy through social networks, they’re building unique Facebook pages and Twitter profiles for these important programs. How can I help you?

CSR 137

CSR Social Media Strategy Consultant 137

Convince & Convert

SEPTEMBER 21, 2010

And that’s only because of the alphabet soup of social networks, lifestreams, sharing sites, etc. Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. I believe effective social media can indeed increase sales, especially when those efforts are directed toward current/previous customers.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Convince & Convert

APRIL 15, 2010

Creating and propagating smart, optimized content that succinctly answers those questions is the most direct line to sales and loyalty. It builds brand loyalty like a gym membership. (I'm Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews.

Content 124

Content Marketing Consultant Social Media 124

Convince & Convert

MAY 26, 2010

What you’re doing on Twitter isn’t a social media strategy, it’s a tools strategy. I don’t believe Twitter and Facebook will always dominate. Place making social media (Foursquare, Gowalla, et al) will continue to gain traction over the next 18 months. Stelzner on Vimeo.

Social Media 134

Social Media Consultant Video Strategy 134

Convince & Convert

JULY 14, 2010

" /by Mike Cassidy [link] [link] Scott Carson RT @smallbiztwit: Social Media is the Servant of Strategy Not the Master [link] [link] Mark Moreno Mike, I am not a jump on the bandwagon guy who comments just to add Twitter followers. The challenges and chances of facebook, twitter, YouTube et. These are your follower number.

Social Media 134

Social Media Strategy Metrics Organization 134

Convince & Convert

JULY 28, 2010

There aren't any short cuts to adding value or adding to the conversation: it takes time, some creativity and dedication, but it is well worth it if valued in relationship and loyalty. Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews.

Social Media 148

Social Media Strategy Consultant B2B 148

Convince & Convert

APRIL 13, 2010

link] Lee Riley The Best Advice Has No Shelf Life #li [link] [link] Yael Davidowitz-Neu As always, I enjoy your perspective on how the principles of building brand loyalty/customer engagement remain the same despite significant changes in technology. Tons of applicability for social networking. All of us have influences.

Social Media 112

Social Media Strategy Influencer Education 112

Convince & Convert

APRIL 14, 2010

I wish more twitter users understood this. I wish more twitter users understood this. And with the new ads on Twitter being placed largely based on response rates, I'm afraid we're going to see “my coupon is better than your coupon.&# [link] jaybaer I agree. Best rule for Twitter is the 8×1.

Social Media 128

Social Media Consultant Health Care Questions 128

Mindjumpers

OCTOBER 24, 2011

Here are two studies called “ The Social Breakup ,” and “From Social Media to Social CRM ,” by ExactTarget and CoTweet and IBM Business Value, respectively highlighting customer behaviour in social media. Mind the Social (Perception) Gap. How Human Should Brands Become in Social Media?

Study 187

Study Social CRM CoTweet CoTweet 187

Keyhole.co

OCTOBER 19, 2022

By performing a competitive audit and benchmarking your social media metrics against competitors, you can rectify the exact problem areas you see in your social audit. Plus, with the integration of your competitors’ performance right inside the tool, you can easily improve your social media marketing strategy.

Analytics 52

Analytics Social Media Tools Price 52

Keyhole.co

NOVEMBER 30, 2022

By performing a competitive audit and benchmarking your social media metrics against competitors, you can rectify the exact problem areas you see in your social audit. Plus, with the integration of your competitors’ performance right inside the tool, you can easily improve your social media marketing strategy.

Analytics 52

Analytics Social Media Tools Price 52

Convince & Convert

APRIL 22, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Social Media Too Big For Its Britches?

Social Media 128

Social Media Social CRM Loyalty Web 2.0 128

Convince & Convert

JULY 22, 2010

However, if a firm focuses on building brand loyalty with a small subset of customers, they may find that it has an exponential impact. Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews. How can I help you?

Social Media 128

Social Media Strategy Influencer Case Study 128

Convince & Convert

FEBRUARY 25, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Do You Know Your Customers Enough to be a Social Media Hit?

Social Media 117

Social Media Case Study Strategy Study 117

Convince & Convert

SEPTEMBER 1, 2010

There’s a huge gap between the perception of social media as an instant, free, can’t miss marketing opportunity and the reality of social media as a long-term, time-intensive customer loyalty and brand advocacy opportunity. Ultimately, social media is about the sale. This has happened before online.

Social Media 120

Social Media Consultant Social CRM eBook 120

Convince & Convert

MARCH 16, 2010

Twitter’s role as a conduit for the Zeitgeist is unrivaled, and it has almost single-handedly ushered in the era of real-time search, and social CRM. Twitter’s role as a conduit for the Zeitgeist is unrivaled, and it has almost single-handedly ushered in the era of real-time search, and social CRM.

Social Media 124

Social Media Strategy Foursquare Social CRM 124

Convince & Convert

APRIL 8, 2010

Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews. Ive worked with more than 700 brands since then, including 25 of the Fortune 1000. How can I help you?

iPad 136

iPad Content iPhone Wireless 136

Convince & Convert

SEPTEMBER 20, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Twitter for Business Even Worth the Trouble?

Social CRM 145

Social CRM Twitter B2B CoTweet 145

Convince & Convert

APRIL 7, 2010

The last time I heard that line of reasoning en mass was when legions were objecting to a new thing called Twitter. Now, I’m not suggesting Foursquare will ever approach Twitter’s level of ubiquity, much less Facebook’s. I chose geo-location apps as the topic for my session.

Foursquare 150

Foursquare Analysis Consultant Mobile 150

Convince & Convert

AUGUST 25, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Starbucks the Most Dangerous Competitor to Facebook?

Facebook 142

Facebook Yahoo Collaboration Social CRM 142

Convince & Convert

JUNE 23, 2010

I would argue that Ford should go leagues further, by embracing a consistent crowdsourcing approach that constantly empowers consumers (and would-be consumers) of all Ford vehicles with opportunities to co-create, relevantly share and earn legitimate rewards that drive loyalties and purchasing habits for years to come. How can I help you?

Crowdsourcing 121

Crowdsourcing Social Media Strategy Construction 121

Convince & Convert

SEPTEMBER 23, 2010

Succeeding on the social Web requires daily participation. Whether it’s brand reputation management, PR and influencer outreach, customer service and social CRM, interacting with fans on a brand community, or just creating content that builds thought leadership – it all takes time.

Social Media 146

Social Media Strategy Energy Consultant 146

Convince & Convert

JUNE 16, 2010

And masses of Facebook fans or Twitter followers aren’t enough either. Ditch Experimentation and Plan Instead The real social media success stories aren’t arising out of tactical experimentation with Twitter and Facebook. Whether B2B or B2C, customers are buying based on what they need. How can I help you?

Social Media 119

Social Media Strategy Mobile Consultant 119