Sprout Social

OCTOBER 19, 2023

For example, this Coca-Cola campaign combines a compelling storytelling technique with generative AI to create an intriguing ad video. This is a critical AI capability considering 44% of marketers, per The State of Social Media Report, use sentiment mining to understand customer feedback and improve how they respond to issues.

Strategy 121

Strategy Sentiment Marketing Analysis 121

Sprout Social

FEBRUARY 29, 2024

NLP and sentiment analysis Natural Language Processing (NLP) and sentiment analysis enable businesses to understand and interpret human language, making them essential tools for analyzing customer feedback, social media content and other textual data while automating report generation.

Patterns 111

Patterns Sentiment Analysis Proposal 111

Sprout Social

JANUARY 9, 2024

Personalization makes audiences feel cared for and connected to your brand, which inspires loyalty and conversions. For example, if your customers want more robust care on social, then your KPI might be increased customer satisfaction and loyalty. Another 56% expect all offers to be personalized.

Social Media 116

Social Media Sentiment Data Team 116

Hootsuite

JANUARY 13, 2022

Or maybe you’ve received a fancy new product, and you post an unboxing video to your YouTube channel? UGC comes in many forms, including images, videos, reviews, a testimonial, or even a podcast. Think unboxing videos shared on TikTok or praise-filled posts on Instagram. Helps establish brand loyalty and grows community.

UGC 145

UGC Content HootSuite Authentication 145

Sprout Social

SEPTEMBER 14, 2023

Customer marketing refers to marketing methods, campaigns and activities designed to build connection and loyalty with existing customers by elevating their experience with your brand or products. Investing in your current customer pool builds loyalty and connection. Increase brand loyalty Brand loyalty is precious.

Strategy 115

Strategy Brands Content UGC 115

Keyhole.co

JANUARY 20, 2024

Many of us crave community, and fostering community is a great way to drive brand engagement and create customer loyalty. A Facebook community is a powerful tool for user-generator content, because it’s full of real people uploading real comments, videos, and pictures. For videos, ensure they look professional.

Small Business 100

Small Business Engagement Strategy Facebook 100

Hootsuite

DECEMBER 12, 2023

Boost your sentiment Your brand sentiment is basically a “temperature check” of what people are saying about you online and what they think of you — or your company. By putting yourself out there and creating human-centered content around your expertise, you’ll provide a massive boost to that sentiment. Show up how you do best.

Social Media 111

Social Media Strategy HootSuite Sentiment 111

Hootsuite

SEPTEMBER 21, 2023

The number of likes on a TikTok video isn’t meaningful if your target audience isn’t on TikTok. Vanity metrics in brand management While they can be really important and helpful, metrics like social media reach and sentiment scores can also be misleading out of context. Please, please, no need to thank us.

Metrics 107

Metrics Examples Marketing HootSuite 107

Hootsuite

APRIL 25, 2024

You’ll be able to understand brand sentiment, collect feedback, and intervene before situations escalate. It helps businesses drive loyalty, attract new customers, and gain a competitive edge through advanced social listening, media monitoring, and social benchmarking technologies. Reputation management. Easy scheduling capabilities.

Curation 88

Curation Social Media Management Tools Social Media 88

Sprout Social

AUGUST 22, 2023

Sophisticated social listening tools, powered by ML and AI technologies like sentiment analysis and NLP, scan millions of data points in customer chatter to understand consumers’ needs, wants and brand experience. This helps you elevate your customer experience strategy to build loyalty and attract new customers.

Analytics 82

Analytics Conversation Brands Sentiment 82

Keyhole.co

JUNE 19, 2023

If you want to harness the power of social media content for customer success to enhance loyalty, leading to a rise in customer success rates, read on. It is a type of content form, including videos, photos, reviews, blogs, and social media posts that users create and features a brand or a product. And the most prominent of all is UGC.

Social Media 52

Social Media UGC Content Loyalty 52

Keyhole.co

MARCH 26, 2024

Since then, the construction toy company has expanded into film and TV, board games, video games, education, science and technology, software, and theme parks. The content in the video is immediately striking, thanks to the colors, shapes, and fast-paced camera work. Case in point, Warner Bros.

Construction 52

Construction Social Media Strategy Collaboration 52

Keyhole.co

FEBRUARY 16, 2024

How do they make their videos rank better than yours on YouTube? Competitor insights from YouTube may be as follows: Posting frequency Video type and quality Audience Engagement rate Marketing and advertising strategies, etc. Let’s say you want to analyze your competitor’s brand sentiment on YouTube. Here’s how.

Analysis 52

Analysis YouTube Tools Strategy 52

Sprout Social

SEPTEMBER 10, 2020

And although we might not always be conscious of our “experience” as users ourselves, these interactions result in positive feelings and brand loyalty. Visual elements such as video or animation to hold your visitors’ attention. Tap into customer sentiment. That’s UX in action.

Tips 120

Tips Sentiment Marketing Real Estate 120

Keyhole.co

NOVEMBER 17, 2023

The video of the incident sparked conversations about racial profiling and generated a ton of negative mentions of Starbucks. SoFi- Turning negative sentiment into positive advocacy SoFi is a fintech company that provides a range of personal finance services including student loan refinancing.

Examples 59

Examples Brands Sentiment Reputation 59

Sprout Social

APRIL 22, 2021

But as time went on, the challenge became (and still remains) the general sentiment toward travel. To promote the program, Hilton shared the announcement on its social channels, as well as a video showing the cleaning protocols in action. Judging by some of the comments, this program had a direct affect on loyalty and revenue.

Hotels 118

Hotels Strategy Travel Sentiment 118

Sprout Social

JULY 12, 2022

Customer loyalty and attrition. As is true in most cases, social media should be used to amplify key information, monitor brand sentiment and increase customer access to the company during times of crisis. Views of user-generated videos topped out at over 30 million. Stock prices (for public companies). Sales and revenue.

Examples 103

Examples Brands Sentiment Reputation 103

Oktopost

JANUARY 12, 2021

Are you enticing customers with creative, content-filled posts and offering explainer videos? The relationship for B2C consumers is often short-lived, though brand loyalty does exist (for example, Apple). . These clues can narrow your results, help discern sentiment, and track changes over time. What makes your CX stand out?

B2B 101

B2B Marketing Metrics Survey 101

Oktopost

JUNE 19, 2020

Use a social media marketing platform to “listen” for company mentions, taking brand sentiment into account. With a CEO’s social presence doing some of the work, achieving maximum customer engagement and loyalty becomes much easier. Following up. Driving Recruitment.

Company 124

Company B2B Loyalty Survey 124

Sprout Social

NOVEMBER 2, 2023

If customers need help with a specific product issue, for example, but find limited guidance, create in-depth video tutorials to address this pain point. Watch the video below to hear their discussion on touchpoints, customer experience and how legacy brands are going beyond traditional tactics like targeted ads to tell their story.

Examples 96

Examples Template Templates How To 96

agora pulse

JANUARY 3, 2020

93% of Twitter video views are on a mobile device. Maximize Twitter video content. People watch 2 billion videos on Twitter per day. That’s a 66% year-on-year growth in 2019, meaning video has found its place on the platform. That’s a 66% year-on-year growth in 2019, meaning video has found its place on the platform.

Twitter 129

Twitter Tips Influencer Hashtag 129

Keyhole.co

FEBRUARY 23, 2024

Brand awareness: Track mentions, sentiment analysis , and reach. Social listening tools like Keyhole act as your magnifying glass, tracking every mention, analyzing the sentiment, and even identifying the key influencers shaping the narrative. Watch videos. Likes are great, but conversions are the ultimate win. Attend webinars.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Keyhole.co

JANUARY 24, 2024

Wendy’s marketing strategy has always adapted to current happenings and public sentiment, going all out in everything it does. What’s more, Wendy’s created a tabletop RPG called ‘ Feast of Legends ,’ which it promoted on YouTube with an intriguing and dramatic video trailer. million Facebook: 8.4 million YouTube: 136K Twitter: 3.8

Engagement 52

Engagement Social Media Strategy Meme 52

Pixlee

SEPTEMBER 29, 2020

If you want to analyze performance, build loyalty, and establish your brand, it’s crucial that you understand how to measure customer engagement. It’s about regular interactions, communication, and establishing an emotional connection that encourages long-term loyalty. Interacting with content like personal blogs, podcasts, or videos

Engagement 90

Engagement How To Metrics Loyalty 90

Keyhole.co

DECEMBER 22, 2022

This includes using videos, graphics, or other types of multimedia to showcase their products and stories. By engaging with its audience, Nike fosters a deeper connection and builds loyalty. It also shows the brand’s commitment to customer service and helps to develop loyalty among its audience. Source: Nike (Twitter).

Social Media 59

Social Media Strategy Collaboration Analysis 59

Likeable

NOVEMBER 13, 2019

Arguing that ads actually get more efficient during the holiday season, digital solutions agency HYFN conducted a year-long study tracking key engagement statistics and found that between November and December, there was a 10 percent drop in Cost Per View (CPV), and a 56 percent increase in Video View Rate. Count Down with Instagram Stories.

Campaign 70

Campaign Social Media Crowdsourcing Sentiment 70

Keyhole.co

FEBRUARY 29, 2024

Brand awareness: Track mentions, sentiment analysis , and reach. Social listening tools like Keyhole act as your magnifying glass, tracking every mention, analyzing the sentiment, and even identifying the key influencers shaping the narrative. Watch videos. Likes are great, but conversions are the ultimate win. Attend webinars.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Pixlee

JANUARY 4, 2021

This year, the most successful brands used digital marketing to develop customer loyalty, streamline the customer journey, and give purpose to every transaction. . In the end, the virtual race saw the best engagement metrics Cotopaxi had seen, a boost in audience size, and skyrocketing sentiment from fans.

Marketing 53

Marketing Sentiment Loyalty Meeting 53

Hootsuite

JULY 6, 2022

Businesses, their partners and qualified public Instagram accounts can slap them directly onto: feed posts, Instagram Stories, IGTV videos, Reels, Guides, and. But only on their feed photos, as video and Stories aren’t yet supported. And to crowdsource sentiment on your brand. Catering to a niche audience inspires loyalty.

Instagram 117

Instagram HootSuite UGC Influencer 117

Sprout Social

OCTOBER 25, 2022

Combine positive brand sentiment with high brand recognition and you get fans. Sentiment summary measures how people are feeling about your brand and whether or not it’s trending positively. This visual content strategy reinforces their brand regardless of whether or not a user actually watches their videos in full. No problem.

Strategy 125

Strategy Brands Hubspot Survey 125

Pixlee

JANUARY 18, 2022

This concept explains why businesses around the world are prioritizing customer service and CRM programs to promote loyalty and keep customers satisfied. Building customer loyalty is critical to retaining customers, but it can also help convert new shoppers into loyal customers with the help of brand advocates.

Brands 52

Brands UGC How To Apparel 52

Sprout Social

OCTOBER 17, 2022

Everyone loves random acts of kindness, but if a brand is able to show they understand the wants and needs of their customer base, they can gain customer loyalty. Along with social listening, use social media sentiment analysis to see how your customers feel about your brand. million organic views from their first video.

Brands 91

Brands Fashion Eventful Hosting 91

Keyhole.co

APRIL 18, 2023

This can help brands create more relevant and engaging content in the future, leading to increased brand awareness, loyalty, and potential conversions. Sentiment analysis Sentiment analysis on Instagram refers to analyzing the emotions or sentiments expressed in posts, comments, and messages on Instagram.

Metrics 52

Metrics Instagram Hashtag Sentiment 52

Sprout Social

JUNE 23, 2021

From self-service options to product videos and beyond, companies today should strive to put their onboarding materials front-and-center in as many formats as possible. The onboarding study cited above also notes that three-fourths of people need to watch videos to understand a product fully. Instead, it’s about being proactive.

Strategy 118

Strategy Policies Resources Loyalty 118

Sprout Social

SEPTEMBER 18, 2023

Business intelligence : Sprout helps you understand customer behavior and surface business-critical information from social channels with sentiment analysis. Marketing talent: Social media managers, community managers, paid media strategists, creative designers and video editors.

Marketing 123

Marketing How To Sample Samples 123

Hootsuite

JULY 25, 2023

Conflict of interest Lawyers are required to avoid conflicts of interest that could compromise their loyalty to clients. This ensures undivided loyalty and prevents potential harm to clients. TikTok’s bite-sized video content makes it an incredible branding tool. There are plenty of lawyers already on TikTok.

Social Media 77

Social Media Policies Guidelines HootSuite 77

Sprout Social

JANUARY 26, 2021

Clips can be repurposed as Instagram videos and trends can be modified to fit other social networks. Build brand loyalty and strengthen your customer relationships by investing in your social customer care strategy. Don’t forget to prioritize social customer service. Ready to put these social media do’s and don’ts into action?

Social Media 141

Social Media Metrics Data Team 141